BA (Hons) Digital Video Production and Marketing Bachelor's degree at the University of Salford
BA (Hons) Digital Video Production and Marketing at University of Salford leads to a nationally recognised Bachelor's degree. Salford holds a Silver award for teaching quality in the Office for Students' TEF 2023 and is.
About this course
Looking for a course that will allow you to creatively engage with video marketing? If so, our video production degree is for you. Learn more and apply now. From the provider’s course page.
BA (Hons) Digital Video Production and Marketing is a Bachelor's degree (BA (Hons)) at the University of Salford. It runs 3 years, studied full-time.
For Computing graduates from this provider, 75% were in work or further study 15 months after graduating, 57% in highly skilled roles, typical earnings around £27,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 35; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 75% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 85% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 6 modules
- Video Production for Marketing
Module details
Use of video within a digital and brand marketing environment: Creating concepts, developing ideas, project and team management Breaking down industry examples and approaches
- Mobile, Media and Marketing
Module details
Contemporary marketing in a mobile-first world Anticipating, understanding and fulfilling customer needs and desires Creating and curating social media content to engage audiences
- Influence, Motivators and Behaviours
Module details
Current techniques, technologies and trends Digital marketing campaigns, platforms and formats Brand strategies in creative, multi-platform campaigns
- Production and Editing
Module details
Developing skills to produce, research, direct and edit video Practical skills in camera, sound, editing and multi-platform delivery Methods and production processes of digital and social marketing
- Campaigns in Practice
Module details
Understanding marketing campaigns in a real-world environment: Practical experience of developing marketing campaigns Group work to develop a campaign to meet client needs
- Data Driven Decision Making
Module details
Explore how data drives business success and learn about essential tools for data collection, analysis and decision-making. You'll also learn how to use data to make and justify business decisions and will have the opportunity to develop your professional digital skills to ensure you meet the growing demand for these in the modern workplace. You will learn how to communicate in collaborative digital environments to a high professional level using a range of industry standard tools, and you'll be
Year two 6 modules
- Advanced Video Production for Marketing
Module details
Developing camera skills and expertise through experience The practical elements of digital video in a digital marketing context Theoretical and historical camera technique, approach and formats
- Creative Industries: Engagement
Module details
Building your professional approaches to industry employment Applying academic and practitioner skills to workplace environment Career planning, job searches, industry engagement and live briefs
- Customer Experience and Value Creation
Module details
Developing skills in customer experience strategy Practical use of tools and processes to create customer value Relationship building, customer journeys and service innovation
- Creative Industries: Collaboration
Module details
Entrepreneurial thinking in a digital marketing industry context Creative ideation, branding, target markets and project management Working collaboratively and developing professional networks
- Advanced Production and Editing
Module details
Developing and enhancing editing skills through practice Understanding editing conventions and screen grammar Practical experience of industry editing tools and software
- Marketing Communications
Module details
An introduction to marketing communications theory and practice Marketing communications planning, strategy and delivery PR, direct marketing, sales, point-of-purchase and more
Year three 6 modules
- The Future of Creative Advertising
Module details
The application of new technologies and industry innovations Current industry trends and techniques in digital marketing Understanding creative use of AI and other future-focused initiatives
- Creative Industries: Careers and Entrepreneurship
Module details
Knowledge and understanding of industry entrepreneurship tools Developing freelance skills, managing personal and corporate brand Company formation, account management, VAT and tax processes
- Technology Innovation10 credits
Module details
Analyse the impact of digital technologies within industry Appraise technologies in the changing areas of digital practice Acquire skills and knowledge in future technological solutions
- Leadership and Management for Digital Video Production and Marketing10 credits
Module details
This module offers you a unique in-depth knowledge and understanding of the key practical and theoretical aspects of leadership and management in contemporary organisations. There is a focus on specific individual leaders, leadership styles, and insights into how leaders operate.
- Advanced Commercial Video Production
Module details
Through lectures and practical workshops, this module gives you the opportunity to develop a high level piece of commercial advertising from idea generation to delivery. You will practice how to take an initial response to the brief and develop your creative ideas through research, idea generation and client feedback. You will learn how to plan productions effectively, and how to work with clients, cast and crew in the creation of production documents, budgets, time schedules and production meet
- Final Dissertation (Major Project)
Module details
The culmination of your preceding study, consolidating skills in planning, production and content delivery, by the application of acquired knowledge and real-world marketing techniques.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines creative video production with marketing strategy and business know-how. You'll study how to produce and market video content in a commercial context. A course like this typically begins with foundations in management, marketing principles and business economics. As you progress, you'll usually move into operations, organisational behaviour and strategy. In your final year, you'll typically choose specialist options such as entrepreneurship, international business, digital business, consulting or marketing, whilst working on innovation projects or a capstone brief. Throughout, you develop both the technical video production skills and the marketing acumen needed to work in digital media industries.
Who it's for
This course suits students with A-level qualifications or equivalent. Recent accepted students typically held UCAS tariffs between 144 and 159 points. The programme combines digital video production with marketing knowledge, preparing graduates for roles in creative industries, media organisations, and marketing-focused businesses.
University & format
The University of Salford is a public university located in Salford. This BA (Hons) degree is delivered full-time over 3 years, taught in English. The University of Salford is a recognised UK degree-awarding body; its degrees are nationally recognised. The institution holds a Silver award for teaching quality from the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at University of Salford →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,000 | £23,000 – £32,000 | 35 |
| 3 years after | £23,500 | £19,000 – £31,000 | 170 |
| 5 years after | £29,500 | £23,500 – £41,000 | 175 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 35; avoid reading small differences as meaningful. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 35; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Information Technology ProfessionalsSOC 2020 213 · 30% of published destinations · ASHE median £55,357
- Science, engineering and technology associate professionalsSOC 2020 31 · 16% of published destinations · ASHE median £34,828
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 35; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
75% were in work or further study 15 months after graduating, with a median salary of £27,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.3 out of 10: NSS 90% · in work or study 75% · continued 85%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Salford
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Salford University
10 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of Salford from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £18,600 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Salford’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Salford and gov.uk before you apply.
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Common questions
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