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De Montfort University · Undergraduate
BA (Hons) Fashion Marketing Bachelor's degree at De Montfort University
BA (Hons) Fashion Marketing at De Montfort University leads to a nationally recognised Bachelor's degree. De Montfort holds Bronze for teaching quality in the Office for Students' TEF 2023.
BA (Hons)
Award
3
Years
Full-time
Study mode
85%
in work/study (15m)
About this course
This versatile and dynamic course, with its emphasis on buying, business and marketing, will prepare you for a range of careers in the fast-paced industry. From the provider’s course page.
BA (Hons) Fashion Marketing is a Bachelor's degree (BA (Hons)) at De Montfort University. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 85% were in work or further study 15 months after graduating, 67% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.3
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent82
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Graduate outcomes
In work or further study 15 months after graduating
Excellent85
Moderate evidence Published sample: 45; avoid reading small differences as meaningful. Cohort 2021-23. Graduate Outcomes work or further study 85% (2021-23; Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Excellent82
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 82% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 4 modules
- Fashion Consumer and MarketplaceCore
Module details
Study fundamental principles of marketing, marketing mix, segmentation, targeting, positioning, market research and customer behaviour. Understand consumer and craft customer personas. Gain insights into commercial awareness and marketplace, exploring traditional retail and e-commerce. Examine future of fashion retail experience. Introduction to fashion roles and responsibilities. Practical skills in computer aided design (CAD).
- Fashion BusinessCore
Module details
Fundamental principles of fashion business within global context. Fashion business innovation, marketing merchandising, strategy, and digital enterprise. Introduction to merchandising with basic merchandising skills and theoretical concepts. Use of software to develop range plan and critical path. Theoretical concepts in fashion innovation, marketing, and business strategy. Knowledge of new digital technologies within fashion business.
- Fashion LifecycleCore
Module details
Buying process within fashion business; trend and colour prediction, range planning, product development and sustainable sourcing, critical path management to sales analysis and trading. Communicate and present ideas through Adobe Creative Suite. CAD proficiency and Digital portfolio development. Responsible design and United Nations Sustainable Development Goals (SDGs).
- Sustainable FuturesCore
Module details
Personal reflection and development regarding professionalism and future impact in fashion world. Theoretical studies delivered by Design Cultures to contextualise current practice within historical framework. Origins and influences, how traditions develop and evolve in response to social and political factors. Research methods, visual literacy and academic writing skills. Interaction and analytical thinking with inclusive and ethical practice. Responsible design and United Nations Sustainable D
Year 2 4 modules
- Customer Relation ManagementCore
Module details
Importance of understanding and navigating consumer's journey, shopping habits, behaviours, and motivations. Consumer behaviour theories and market insights. Data analysis to understand consumer wants and needs. Proposals to improve customer experience (CX) and journey. Building brand improvement through strong relationships and loyalty. Discovery Lab for accessibility in UI/UX design and discussions on ethics, diversity, and inclusivity with reference to United Nations Sustainable Development G
- Digital Innovation and Sustainable FuturesCore
Module details
Fundamental principles of sustainable design innovation and future of fashion within global context. Key issues and considerations of sustainability from design innovation perspective. Circular economy and implications of cost versus planet. Theoretical concepts in design innovation, sustainability and fashion business. United Nations Sustainable Development Goals and application within fashion and design context. Corporate Social Responsibility. Contemporary issues in sustainable fashion. Desig
- Digital MarketingCore
Module details
Key theories and principles of digital marketing for a brand. History of digital marketing. New and future technologies including AR (augmented reality), AI (artificial intelligence), metaverse, virtual reality, and social media. Impact on fashion marketing. Marketing methods to apply creativity and innovation in engaging digital marketing campaign. Discovery Lab to explore accessibility, UI, and UX relating to industry case studies.
- Fashion Communication and BrandingCore
Module details
Specific tools to promote and attract consumers into purchasing products through persuasive ways of promotion. Theories in marketing communications and branding. Brand equity, branding, and creativity in fashion marketing campaign. Critical thinking, problem-solving, decision making, group work, presenting, analytical skills, and self-directed research. Problem-based learning, group work, investigations, practical CAD training, and reviews. Responsible design and United Nations Sustainable Devel
Final year 3 modules
- Strategic Fashion MarketingCore
Module details
Consumers and markets evolution and retailer adaptation. Marketing plan for brand focusing on turnaround strategies. New innovations in global retailing, visual merchandising, promotional techniques, and new directions in consumer demand. Impact of external factors on retailing. Research involving visits to major cities such as London or European city. Original and innovative strategies for particular brand to improve sales and perception. New market positioning, direction towards consumers, in-
- Creative Brand DirectionCore
Module details
Exploration of sensory experiences in shaping brand perceptions and customer interactions. Creative engagement in research and design in response to industry brief. Brand identity DNA and assessment of opportunities for brand re-branding or creation of brand extension. How marketers create emotional connections and foster brand loyalty. Major developments in current and emerging media, macro trends, and work of other practitioners. Case studies of luxury and commercial brands. Soft skills develo
- Research projectCore
Module details
Select own area of interest from fashion buying, marketing, merchandising and business to carry out rigorous research and create original work under supervision. Supervisor guidance in project plan creation and management. Competency in research skills including literature use. Justification of approach for selecting and using information from range of sources. Present findings.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course emphasises buying, business and marketing to prepare you for careers in the fashion industry. You'll usually start with foundations in management structures, marketing principles and business economics. In Year 2, you'll progress to operations and supply chain management, organisational behaviour and strategy, building an understanding of how firms compete and function. In your final year, you'll choose specialisations such as entrepreneurship, international business, digital business, consulting or marketing, alongside a capstone project or consultancy assignment that integrates your learning through real-world application.
Who it's for
This course suits those interested in the intersection of fashion and marketing. You'll explore specialisations such as marketing, strategy, international business, entrepreneurship, and supply chain management. Most accepted students held A-levels or equivalent qualifications; the typical UCAS tariff among recent entrants was 112–127 points. The course is taught in English and delivered full-time over three years.
University & format
The BA (Hons) Fashion Marketing is taught full-time over 3 years at De Montfort University, a public university. Instruction is in English. The degree is awarded and recognised by a UK degree-awarding body, and De Montfort received a Bronze award for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Published entry112 UCAS points / BBC (A Level) / DMM (B typical offer
Provider-published requirement; check the linked course page before applying.
Contextual offersPublished by this provider
The provider publishes contextual-offer information. Eligibility and any reduced offer are applicant-specific.
AccreditationCIM
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
PlacementPublished placement option
Optional placement year. Availability, selection and pay can vary.
Open daysOpen Days - Book your place
See and book current events. Dates can fill or change.
Entry & how to get in
Typical offer (from the provider)The university’s course page lists a typical A-level offer of 112 UCAS points / BBC (A Level) / DMM (B. Always check the provider for the current offer and subject requirements.
Most entrants held A-levels or equivalent77% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 112 - 127 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check De Montfort University's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 77% |
| another higher-education qualification | 22% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Offer-based entry
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBBBA-level equivalent admitted students held
UCAS codeWN45quote this on your application
- 1Register on UCAS Hub
Create your UCAS application and add this course (code WN45). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask De Montfort University whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Homeup to £9,790 / yr
International£16,800 / yr
Provider fee page (England 2026/27 cap where not stated).
Check fees at De Montfort University →For students who normally live in England
illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario
illustrative borrowing over 3 years
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Funding matched to this course
All De Montfort University funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
undergraduate students with household income £50,000 or less
Check eligibility →students with household income £50,000 or less
Check eligibility →Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
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Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £23,500 – £28,000 | 45 |
| 3 years after | £24,500 | £19,500 – £31,500 | 155 |
| 5 years after | £29,500 | £24,000 – £42,000 | 165 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 45; avoid reading small differences as meaningful. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
85%
in work or further study 15 months on
67%
in highly skilled work or study
82%
continue past their first year
75%
find their work meaningful
65%
say work fits their future plans
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
Starting (15 months) HESA GO
£25,000
£24,000 – £32,000After 3 years LEO
£24,500
£21,250 – £30,000After 5 years LEO
£29,500
£26,350 – £37,200national rangethis course’s medianaxis £20,000 – £38,500
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
85 of 100
were in work or further study
15 months after graduation
76% working7% working and studying3% in further study67% in highly skilled work or study
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Moderate evidence. Published sample: 45; avoid reading small differences as meaningful. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
This course £29,500Peer median £31,000Middle 50% £26,500–£37,000
40th percentile
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
De Montfort UniversityBA (Hons) Advertising and Marketing Communications£29,500De Montfort UniversityBA (Hons) Marketing£29,500Elizabeth School of London LimitedBSc (Hons) Business Management and Marketing with Foundation Year (Elizabeth School London)£29,500Elizabeth School of London LimitedBSc (Hons) Business Management and Marketing with Foundation Year (Elizabeth School Birmingham)£29,500
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 48% of published destinations · ASHE median £38,760
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 175; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes60%
of working graduates are in highly skilled work or further study.
highly skilled81%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
📈
Where graduates go
85% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.3 out of 10: NSS 82.3% · in work or study 85% · continued 82%.
Who studies here and in this subject?
Provider- and UK subject-level context.
De Montfort University
All students23,155
International31.8%
Aged 25+27.3%
Business and management across the UK
Students586,710
Aged 25+44.3%
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around De Montfort University
4,747 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Violent Crime 1557Public Order 619Anti Social Behaviour 570Shoplifting 499Criminal Damage Arson 362
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to De Montfort University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £16,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check De Montfort University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with De Montfort University and gov.uk before you apply.
Related courses
More at De Montfort University
Business & Management at other universities
Common questions
How competitive is entry?
Entry is offer-based and set by the university. The most common tariff band among recent entrants was 112 - 127 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by De Montfort University. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Marketing graduates from this provider, 85% were in work or further study 15 months after graduating, 67% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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