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De Montfort University · Undergraduate
BA (Hons) Advertising and Marketing Communications Bachelor's degree at De Montfort University
BA (Hons) Advertising and Marketing Communications at De Montfort University is accredited by the Chartered Institute of Marketing (CIM) for the Graduate Gateway and recognised by the Chartered Institute of Public Relations (CIPR).
BA (Hons)
Award
3
Years
Full-time
Study mode
85%
in work/study (15m)
About this course
This course will develop your essentials skills in marketing, business and entrepreneurship and allow you to shape your learning to suit your interests. From the provider’s course page.
BA (Hons) Advertising and Marketing Communications is a Bachelor's degree (BA (Hons)) at De Montfort University. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 85% were in work or further study 15 months after graduating, 85% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.2
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent83
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Graduate outcomes
In work or further study 15 months after graduating
Excellent85
Moderate evidence Published sample: 45; avoid reading small differences as meaningful. Cohort 2021-23. Graduate Outcomes work or further study 85% (2021-23; Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Excellent80
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 4 modules
- Marketing EssentialsCore
Module details
This will serve as an introduction to Marketing as a discipline and its potential impact on businesses and organisations. It will introduce the relevant foundation theory and principles of Marketing, including where Advertising and Marketing Communications sits within the marketing mix, and external factors that impact on the discipline. It will also cover key skills that marketers are expected to have including research, data analysis, budgeting and creativity, as well as academic skills such a
- Fundamentals of Advertising and Marketing CommunicationsCore
Module details
This module will outline the basics of Advertising and Communications in both theory and practice, as well as examining how the disciplines interact with the wider world. The module will examine the role of advertising, brands and communication within a business environment while also assessing their impact on consumers. The module will provide an introduction to the Marketing Communications Toolkit, describing a wide range of channels and tactics and how each may be used. Finally, you will be a
- Marketing in a Digital WorldCore
Module details
This module will introduce you to marketing practices and concepts applied to the fast-moving world of digital communications. You will learn basic digital communication channels and how they integrate to form persuasive digital marketing communications campaigns, placing particular emphasis on the role of social media.
- Regulatory, Ethical and Sustainable CommunicationsCore
Module details
This module will demonstrate how professional communicators need to behave within ethical and regulatory guidelines. This includes outlining the statutory and regulatory frameworks for the sector and looking at real-life case studies that have come before the relevant regulatory bodies, and legal challenges for privacy, slander and liable. The module will also explore how communicators may face ethical and moral dilemmas within their working lives, again working with real-life scenarios. Finally
Year 2 4 modules
- Consumer Behaviour and InsightCore
Module details
This module will cover the implications of Consumer Behaviour for the contemporary communicator. Featuring a wide range of theory and practice, this module will include the basic definitions and concepts of consumer behaviour, the effectiveness of a range of techniques in impacting consumer behaviour and how society at large influences the way we behave as consumers. This module will also feature an introduction to academic research methods, including primary and secondary research methods, in p
- Brand Strategy and ManagementCore
Module details
A deeper dive into the development of brand strategy and management including theoretical frameworks, the creative process, the importance of design and iconography within branding, and its impact on consumers and businesses. The module will feature live business briefs for you to evaluate and the opportunity to apply your own creative branding skills.
- Digital Marketing and MediaOptional
Module details
This module is a comprehensive overview of the world of digital marketing, covering the development of the discipline from Web 1.0 to 2.0 and how new technology (such as AI) will impact the sector in the future. The module will also cover the importance of data, research and measurement, and their practical application in optimising performance. The module will also discuss the major digital marketing channels (including websites, email marketing, search marketing and paid media), how they inter
- Public RelationsOptional
Module details
This module will be an exploration of the various roles of Public Relations in a contemporary communications environment. Covering both in-house and agency perspectives, the module will cover the basic theories of PR and the elements covered by this wide-reaching discipline, including media relations, sponsorship, events, social media, influencer marketing, brand purpose and crisis communications. The module will also include key PR skills such as copywriting, identifying a news angle and pitchi
Year 3 6 modules
- Market Analysis and StrategyCore
Module details
This module will cover the important topic of Marketing Analysis and its impact on strategy. An ever-increasingly important element of the wider marketing world, the collation and evaluation will be critically assessed as to its value for the organisational decision making. Subjects will include the collation of data, the governance of data collection and storage, and identifying and overcoming biases in interpreting statistics.
- Contemporary Issues in Advertising and Public RelationsCore
Module details
This module will examine the impact of external factors and trends on the theory and practice of contemporary advertising and public relations. This will include the impact of emerging technology, social factors and academic research in the development of practice, concentrating on specific contemporary themes.
- Advertising and Campaign PlanningOptional
Module details
This module is the culmination of advertising and marketing communications studies. It is a strongly applied module that requires you to adopt an essentially practical stance in problem solving and application. It is recommended to those wishing to enter advertising/marketing communications/brand management careers in both client and agency organisations. The module emphasises a student-centred orientation that is based around case method. You are given the opportunity to play the role of advert
- Social Media and Influencer MarketingOptional
Module details
This module provides the opportunity to explore the evolution and practices of social media and influencer marketing, alongside critical consideration of the social, cultural and technological impact of the tech that is transforming consumer behaviour and the business environment. This module emphasises the central role of content as the unit of value in online communities and a key element of successful search marketing and influencer strategies. Practical workshops develop essential 'brand jou
- Marketing DissertationOptional
Module details
The Marketing Dissertation is designed to give you the opportunity to pursue a topic of your individual interest, from any area of marketing and retail; from brand to e-marketing, consumer behaviour to services marketing. Or you can expand on a subject that has been of interest to you in previous marketing modules, link the study to issues that intrigued you from your work placements, or explore a topic that has not been studied in a formal module. With the guidance of lectures and support from
- Brand PortfolioOptional
Module details
In this module we will develop capabilities in applying theoretical knowledge in branding and marketing communication to assist the development of a new brand concept and launch plan. This module is an alternative option to the dissertation, aimed at providing you with a more market-orientated project with the opportunity to produce a substantial piece of work that could be presented to a future employer. Within this course, you are expected to carry out primary and secondary market research, an
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course develops your core skills in marketing, business and entrepreneurship, allowing you to shape your learning to suit your interests. A course like this normally begins with foundations in management, marketing principles and business economics, then progresses to operations, organisational behaviour and strategy in the second year. In your final year, you'll typically choose from specialist options such as entrepreneurship, international business, digital business, consulting, marketing, and people & HR, and complete a capstone project or consultancy brief that integrates your learning across the degree.
Who it's for
This course suits those interested in marketing strategy, brand communication, and public relations within the advertising and communications sector. The curriculum covers specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain, and consulting, allowing you to tailor your studies to your professional interests.
University & format
De Montfort University is a public university with approximately 29,000 students, located in Leicester. This BA (Hons) course is taught full-time over 3 years in English. It is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway and recognised by the Chartered Institute of Public Relations (CIPR). The university holds a Bronze award for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Published entryBBC typical offer
Provider-published requirement; check the linked course page before applying.
Contextual offersPublished by this provider
The provider publishes contextual-offer information. Eligibility and any reduced offer are applicant-specific.
AccreditationCIM
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
PlacementPublished placement option
Placement year. Availability, selection and pay can vary.
Open daysOpen Days - Book your place
See and book current events. Dates can fill or change.
Entry & how to get in
Typical offer (from the provider)The university’s course page lists a typical A-level offer of BBC. Always check the provider for the current offer and subject requirements.
Most entrants held A-levels or equivalent95% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 80 - 95 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Professionally accreditedAccredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway
Professionally accreditedRecognised by the Chartered Institute of Public Relations (CIPR)
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check De Montfort University's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 95% |
| No / unknown prior qualifications | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accessible entry
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesCCDA-level equivalent admitted students held
UCAS codeN561quote this on your application
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N561). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask De Montfort University whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Homeup to £9,790 / yr
International£16,800 / yr
Provider fee page (England 2026/27 cap where not stated).
Check fees at De Montfort University →For students who normally live in England
illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario
illustrative borrowing over 3 years
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Funding matched to this course
All De Montfort University funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
undergraduate students with household income £50,000 or less
Check eligibility →students with household income £50,000 or less
Check eligibility →Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
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Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £23,500 – £28,000 | 45 |
| 3 years after | £24,500 | £19,500 – £31,500 | 155 |
| 5 years after | £29,500 | £24,000 – £42,000 | 165 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 45; avoid reading small differences as meaningful. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
85%
in work or further study 15 months on
85%
in highly skilled work or study
80%
continue past their first year
80%
find their work meaningful
85%
say work fits their future plans
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
Starting (15 months) HESA GO
£25,000
£24,000 – £32,000After 3 years LEO
£24,500
£21,250 – £30,000After 5 years LEO
£29,500
£26,350 – £37,200national rangethis course’s medianaxis £20,000 – £38,500
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
85 of 100
were in work or further study
15 months after graduation
80% working5% working and studying5% in further study85% in highly skilled work or study
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Moderate evidence. Published sample: 45; avoid reading small differences as meaningful. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
This course £29,500Peer median £31,000Middle 50% £26,500–£37,000
40th percentile
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
De Montfort UniversityBA (Hons) Fashion Marketing£29,500De Montfort UniversityBA (Hons) Marketing£29,500Elizabeth School of London LimitedBSc (Hons) Business Management and Marketing with Foundation Year (Elizabeth School London)£29,500Elizabeth School of London LimitedBSc (Hons) Business Management and Marketing with Foundation Year (Elizabeth School Birmingham)£29,500
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 55% of published destinations · ASHE median £38,760
- Media ProfessionalsSOC 2020 249 · 15% of published destinations · ASHE median £40,895
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 55; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes60%
of working graduates are in highly skilled work or further study.
highly skilled81%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
📈
Where graduates go
85% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.2 out of 10: NSS 82.6% · in work or study 85% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
De Montfort University
All students23,155
International31.8%
Aged 25+27.3%
Business and management across the UK
Students586,710
Aged 25+44.3%
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around De Montfort University
4,747 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Violent Crime 1557Public Order 619Anti Social Behaviour 570Shoplifting 499Criminal Damage Arson 362
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to De Montfort University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £16,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check De Montfort University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with De Montfort University and gov.uk before you apply.
Related courses
More at De Montfort University
Business & Management at other universities
Common questions
How competitive is entry?
Entry is historically accessible, accepted students came in with a broad spread of qualifications. The most common tariff band among recent entrants was 80 - 95 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by De Montfort University. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Marketing graduates from this provider, 85% were in work or further study 15 months after graduating, 85% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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