BA (Hons) Business and Marketing Bachelor's degree at De Montfort University

This module aims to develop your knowledge and appreciation of current global business issues and the challenges that they pose for management. It will explore how digital technology and social media developments influence business operations of many firms. You will be introduced to a range of key business functions such as Human Resource Management, Marketing, and Finance and Accounting, and identify how these functions contribute to organisational success. The module is designed to be highly c

This module offers you a comprehensive introduction to marketing theory and practice. The aim is to give you an understanding of the breadth of marketing theory, brought to life by illustrating its practical applications. Upon completion of the module, you will be able to demonstrate an ability to work with the following core marketing concepts: The marketing concept and its functional orientation; The marketing environment and making sense of markets; Marketing research; Market segmentation, ta

This module is designed to give you an appreciation of the volume of data available to organisations and the opportunity to apply Business Intelligence to such data to analyse, extrapolate, and extract further insights, in order to develop meaningful information and knowledge that can be used in a multitude of ways to improve efficiency and enhance organisational performance. In addition, this module concentrates on the use of financial data by introducing you to the basic principles of accounti

This module starts by exploring the concept of entrepreneurship and critically evaluates the similarities and differences between entrepreneurial ventures, SMEs, and large enterprises. The aim is to establish an understanding of how entrepreneurship, entrepreneurs, and an entrepreneurial mindset can help economies and individuals prosper. The module introduces you to the Creative Problem-Solving process and you will learn how to transform a business idea into a formal business plan.

This module builds on your prior marketing knowledge and applies it in the context of a specific organisation addressing issues related to both consumer and business markets. It encourages the development of a critical approach to discussing the strategies and actions of differing types of firms and the impact of those strategies on various stakeholder groups. The content may include marketing analysis, trend analysis, strategic relationships, social and cultural impacts, strategies for competit

This module provides you with an understanding of contemporary brand theory and practices in building, positioning, and managing brands. You will examine the various roles that brands and branding play in consumers' everyday lives with a particular focus on brand-consumer relationships. The module enables you to gain theoretical and practical insights into the creative processes involved in creating, designing, developing, and managing a brand.

The intended purpose of this module is to introduce you to the world of marketing intelligence: competitive and market understanding. The focus around marketing intelligence is on the related business practices such as marketing and value metrics, marketing research, data analysis, and data mining. You will understand the importance of internal and external data, how to collect it, and how to turn the data into actionable marketing insight for marketing decision-making.

Recognising that managers shape, and are shaped by, organisational processes, this module focuses on responsibility and ethics at both the organisational and managerial level. It will equip you with a sound grasp of key concepts in corporate social responsibility and their application within business practice. It will also explore ethical issues that corporate decision-makers face and the causes and consequences of (un)ethical decision-making.

The module is designed to provide you with a critical lens through which you can understand and critique contemporary consumer contexts. The course content is driven by the need to address the impacts of marketing as a system upon consumers, the environment, and society. Taking lead from Critical Marketing and the Transformative Consumer Research (TCR) movement, the module will focus on consumer well-being in a holistic sense, through an examination of social issues in context.

This module introduces you to digital marketing with a particular focus on social media. You will be encouraged to appreciate and contribute to debate on contemporary digital marketing issues. This module also explores the key digital marketing principles and their application across a range of organisations and marketing contexts. Emphasis is placed on the central role of customer information and how databases are built and used to identify, attract, and retain profitable consumer groups.

The module challenges you to take a counter-intuitive but important step in your business education - to consider how organisations are exposed to, and deal with, crises and business interruptions. The module synthesises two essential components, each of which have underlying theory and practice - crisis management and business continuity management.

This module provides a comprehensive review of customer relationships in B2B and B2C contexts. It explains why businesses should aim to develop long-term relationships with their customers, the costs it creates, and the benefits it delivers, along with insight into how sustainable customer relationships can be implemented. You will be introduced to various CRM practices and technologies that are used by businesses to enhance the achievement of marketing, sales, and service objectives.

This module aims to help you enhance your creative leadership skills, in particular, to become more self-aware of your personal leadership model and to strengthen your capabilities at influencing others. The module is structured around three particular perspectives: Leadership in General, Creative Leadership, and Critical & Contextual Leadership. The module will look at the influence of different leadership styles on business thinking and explore creative solutions to business problems.

A live project that students act on a briefing from a live business and then propose an innovative solution to a problem that the business is facing.