BSc (Hons) Esports Enterprise and Management with Placement Bachelor's degree at the University of Salford

Explore and evaluate the ever-growing esports industry, examining how it began and continues to develop across the globe. Identify and explain how organisations have grown within the esports sector and how new genres and games emerge with the support of communities and grassroots initiatives. Research the industry's early development and demonstrate an understanding of how sustainability has become an increasing focus since its surge in popularity.

Explore how data drives business success and learn about essential tools for data collection, analysis and decision-making. Learn how to use data to make and justify business decisions and develop your professional digital skills. Learn how to communicate in collaborative digital environments to a high professional level using a range of industry standard tools, and be introduced to emerging tools for AI and automation.

Explore the practical application of marketing principles through real-world business projects. Gain experience in project definition, planning and delivery while developing essential teamworking and professional skills. This module bridges theory and practice, preparing you to design and implement effective marketing campaigns in dynamic business environments.

The foundation for your professional career. Research potential career options and map-out skills and opportunities to be developed through your second and third years. Build a graduate portfolio, and demonstrate employability skills to identify your strengths and weaknesses to create a personalised and targeted plan alongside your programme pathway.

Examine the twin forces shaping the future of business: the urgent drive toward sustainability and the disruptive potential of emerging technologies. Explore ecological economics, climate change and the global energy transition alongside the dynamics of digital transformation, including artificial intelligence, Industry 4.0 and 5.0, robotics, automation, 3D printing, the Internet of Things, blockchain and virtual reality. Develop the ability to lead and innovate responsibly in a rapidly changing

Learn the key aspects of using beginner and intermediate level broadcast and streaming technologies in practice, specifically in terms of content creation such as livestreaming and video editing. Provide fundamental understandings of these technologies due to their importance in the esports industry, particularly its entrepreneurial nature. Build practical creative skills, using technologies such as the facilities in the Esports Lab and Media Suite.

Learn the foundations of project planning, designing and theming of an esports event as you work in groups to develop your event concept to a panel of industry experts. Develop a proposal for the concept and design an esports event for live broadcast, which considers the critical elements of event planning, project management, finance, logistics, marketing, risk, consumer experience and live delivery of your event.

The module runs in collaboration with Young Enterprise (UK) who focus on enhancing and embedding entrepreneurial learning and enterprise in education through adopting experiential learning. Lead, innovate and sustain through real entrepreneurial experience. Working in teams and supported by industry mentors, you will create and manage your own start-up enterprise as part of the Young Enterprise (UK) programme.

Develop your ability to lead customer experience strategy through critical thinking, data-driven insight and purposeful decision making. Innovate by exploring creative approaches to value creation, applying curiosity and evidence to design engaging, customer-centric experiences that inspire change. Learn to sustain meaningful customer connections that balance organisational growth with social, ethical and environmental responsibility.

Learn the key aspects of using industry-standard, advanced level broadcast and streaming technologies in practice, specifically in terms of production of large-scale esports broadcast events. Provide a fundamental understanding of these technologies due to their importance in the esports industry, particularly due to their entrepreneurial nature. Build on practical creative skills, using technologies such as facilities in the Esports Lab, Media Suite and MediaCityUK TV studio.

Work with your peers to deliver a live esports broadcast. Working collaboratively, and with input from stakeholders and industry partners, you will implement the event plan, define and allocate team roles, develop your content and organise any teams required to participate in the event. Execute the event marketing plan, build your event brand and plan all the logistical and technical operational activities required for delivery of an online event broadcast.

Build on the embedded employability skills developed during year one of the programme. Through engaging in various professional development and reflection activities, you will identify or realise, evaluate, plan and lead on the development of your future-focused knowledge, skills, behaviours and activities required to help secure your professional career aspirations. Develop knowledge on how to access career-specific and professional graduate-level job opportunities.

Step confidently into your future as a professional graduate. Building on your development at Levels 4 and 5, you will critically reflect on who you are, what you offer, and how you will make your contribution. Deepen your emotional intelligence, evaluate workplace behaviours, and identify strengths and aspirations to shape a compelling professional identity. Learn to lead through critical thinking and data-driven decisions, innovate with curiosity and entrepreneurial skills.

Analyse and evaluate the ethical, legal and integrity issues shaping the global esports industry. Compare and assess topics such as fair play, match-fixing, player welfare, diversity and inclusion, and the responsibilities of teams, organisations and tournament operators. Apply and interpret legal principles related to contracts, intellectual property, sponsorship and broadcasting rights.

Examine the development of esports as a global phenomenon, exploring how the industry operates across diverse cultural, economic and political environments. Investigate the international structures of esports, including publishers, leagues, governing bodies and event organisers. Employ theories related to international management and globalisation to critically analyse and assess differences and similarities between Esports regions such as North America, Europe and East Asia.

Critically evaluate how environmental sustainability, social responsibility and governance frameworks shape the esports industry globally. Appraise current practices in areas such as diversity, inclusion, player welfare, ethical investment and sustainable event management. Create and justify recommendations for how esports organisations can embed environmental, social and governance principles into their operations and governance.

Develop core skills in digital and social media-based targeting and communication strategies. Cover effective digital presence, critical components of a digital marketing strategy and its strategic significance. Develop capabilities in digital brand awareness, search engine optimisation and search engine marketing, content optimisation. Understand how the concepts underpinning digital and social media marketing support business success.

A capstone module which allows you to apply the knowledge that you have acquired during your degree in a substantive real-world project. You will be able to select from three different