BA (Hons) Marketing and Social Media Bachelor's degree at West London

During this module you will gain a basic knowledge and understanding of business organisations and the way they operate in the UK economy.

During this module you will cover the methods of bookkeeping and financial accounting used by organisations to record their financial transactions.

You will develop skills and confidence in the use and application of numerical data and analysis. You will also prepare, present and process data using business software.

In the course of this management module you will explore people management within business structures and how they lead to the fulfilment of business goals. You will learn about recruitment, different personalities, team dynamics, people assessment systems and understand basic theories of motivation and leadership.

The Personalised Learning module is intended to equip you with the study skills needed to successfully progress onto level 4, the first year of undergraduate study. Tutor group sessions are an integral part of the module, where you will consolidate your learning and frame it in the context of your subject area. The module will focus on various aspects of study skills, such as those skills related to reading and writing, learning approaches, problem-solving techniques, critical thinking, research

This module will enable you to read critically, present an argument and distinguish between the quality and suitability of materials. It will prepare you to use and evaluate a range of evidence sources throughout your degree.

On this module you'll study the products that customers want and ways to inform customers of product benefits and convenient locations for sale. Through this you will come to understand the value of keeping customers happy and of doing so more effectively than the competition.

In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation.

The module aims to develop your knowledge on the role of advertising, advertising tools and techniques as well as the role of integrated marketing communications. You will be able to understand and analyse different types of media such as paid, owned, interactive and earned. Advertising theories and principles will be applied to cases of organisations.

You will be introduced to digital marketing and its impact on marketing. You will learn about the online marketplace and conduct micro analysis as well as learn about the macro environment of digital marketing. You will gain an overview of digital marketing strategy and learn how to use digital marketing and social media tool to create effective digital experiences.

The module will focus on preparing you for the workplace and equipping you with the skills required to gain employment and to work effectively in a professional environment.

The aim of the module is to help you to gather, describe, and analyse data, and use statistical analysis to make decisions on operations, management, finance, marketing, etc. This will allow you to identify, capture and evaluate a business opportunity that would either add or create value to the business. The module will introduce you to various data sources such as ONS (Office of National Statistics) and towards the end of the module, you will learn an analytical tool (MS Excel) that would be u

On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.

Assessment: Assessments in groups and/or individually presenting research findings, before a final written exam

This module aims to give you the ability to evaluate, edit and create websites. It will give you the opportunity to create e-commerce and explore a user-friendly web content management system that facilitates the creation of professional web interfaces, including e-commerce and blogs.

This module aims to equip you with both theoretical knowledge and practical skills on the topic of social media and analytics tools and strategies. You will explore, analyse and evaluate theories on the context of social media, types of actors, content writing, and types of platforms in social media that will be applied to cases of organisations. A range of social media analytics tools will be discussed, and you will learn how to use various functions of social media analytics tools in order to

You will evaluate the skills and approaches the entrepreneur brings to the process of value creation and the factors that encourage the move to entrepreneurship. You will understand how to locate, analyse and evaluate sources of information related to the development of a business plan which demonstrates the commercial viability of a proposed business start-up.

This module aims to teach you the importance of effective internal and external digital media in a business context and the tools to create and sustain relationships, advertise products and services, and deliver customer service value. Brief case studies and paradigms illustrate the importance of marketing planning in delivering marketing campaigns. It explains how the concept of a product and its associated brand management can enable organisations to deliver customer value. This is achieved by

This module aims to consolidate the learning from across the programme in an applied format to enable you to demonstrate in-depth understanding of theories, frameworks, models and concepts relevant to a specific marketing and social marketing area. The module will help you develop a mastery of analysis and synthesis of data in a practical context. Through supervised applied research, you will demonstrate the ability to collect appropriate data and critically evaluate evidence pertaining to a spe

This module aims to enable you to acquire a degree of expertise in developing marketing strategies for countries other than your own and thereby to extend your range of marketing understanding both to deal with global marketing situations in non-domestic markets and the impact of global competitors on the domestic market. Also, this module aims to promote an understanding of the factors determining the extent to which standardisation in strategy and implementation is appropriate for success in g

You will develop your ability to analyse marketing contexts, set defined objectives, create a definitive strategy, detail tactics and construct budget and forecasting plans.

This module aims to provide a comprehensive guide to CRM. The module is designed to prepare you to define the purpose and value of CRM to a business. In order to achieve these objectives, the module focuses on how to audit existing models, work with customer data and digital platforms, such as email, SMS, mobile and retargeting, to develop systematic approaches to building CRM engagement processes and campaigns.