BSc (Hons) Marketing and Social Media Bachelor's degree at West London
BSc (Hons) Marketing and Social Media at West London is delivered at the University of West London in Ealing and Brentford. The university is a recognised UK degree-awarding body,, and holds Silver status for teaching…
About this course
BSc (Hons) Marketing and Social Media is a Bachelor's degree (BSc (Hons)) at West London, based in Ealing / Brentford. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 80% were in work or further study 15 months after graduating, 90% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 15; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 80% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 70% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Level 4 6 modules
- Principles of MarketingCompulsory
Module details
On this module you'll study the products that customers want and ways to inform customers of product benefits and convenient locations for sale. Through this you will come to understand the value of keeping customers happy and of doing so more effectively than the competition.
- Professional SkillsCompulsory
Module details
In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation.
- Principles of AdvertisingCompulsory
Module details
The module aims to develop your knowledge on the role of advertising, advertising tools and techniques as well as the role of integrated marketing communications. You will be able to understand and analyse different types of media such as paid, owned, interactive and earned. Advertising theories and principles will be applied to cases of organisations.
- Principles of Digital and Social Media MarketingCompulsory
Module details
You will be introduced to digital marketing and its impact on marketing. You will learn about the online marketplace and conduct micro analysis as well as learn about the macro environment of digital marketing. You will gain an overview of digital marketing strategy and learn how to use digital marketing and social media tool to create effective digital experiences.
- Workplace Employability SkillsCompulsory
Module details
The module will focus on preparing you for the workplace and equipping you with the skills required to gain employment and to work effectively in a professional environment.
- Market Data AnalysisCompulsory
Module details
The aim of the module is to help you to gather, describe, and analyse data, and use statistical analysis to make decisions on operations, management, finance, marketing, etc. This will allow you to identify, capture and evaluate a business opportunity that would either add or create value to the business. The module will introduce you to various data sources such as ONS (Office of National Statistics) and towards the end of the module, you will learn an analytical tool (MS Excel) that would be u
Level 5 6 modules
- Marketing and Brand ManagementCompulsory
Module details
On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.
Assessment: Group and/or individual presentations of research findings; final written exam
- Web Design and DevelopmentCompulsory
Module details
This module aims to give you the ability to evaluate, edit and create websites. It will give you the opportunity to create e-commerce and explore a user-friendly web content management system that facilitates the creation of professional web interfaces, including e-commerce and blogs.
- Social Media and AnalyticsCompulsory
Module details
This module aims to equip you with both theoretical knowledge and practical skills on the topic of social media and analytics tools and strategies. You will explore, analyse and evaluate theories on the context of social media, types of actors, content writing, and types of platforms in social media that will be applied to cases of organisations. A range of social media analytics tools will be discussed, and you will learn how to use various functions of social media analytics tools in order to
- Enterprise and Business DevelopmentCompulsory
Module details
You will evaluate the skills and approaches the entrepreneur brings to the process of value creation and the factors that encourage the move to entrepreneurship. You will understand how to locate, analyse and evaluate sources of information related to the development of a business plan which demonstrates the commercial viability of a proposed business start-up.
- Marketing Campaign PlanningCompulsory
Module details
This module aims to teach you the importance of effective internal and external digital media in a business context and the tools to create and sustain relationships, advertise products and services, and deliver customer service value. Brief case studies and paradigms illustrate the importance of marketing planning in delivering marketing campaigns. It explains how the concept of a product and its associated brand management can enable organisations to deliver customer value. This is achieved by
- Research MethodsCompulsory
Level 6 5 modules
- Marketing Research ProjectCompulsory
Module details
This module aims to consolidate the learning from across the programme in an applied format to enable you to demonstrate in-depth understanding of theories, frameworks, models and concepts relevant to a specific marketing and social marketing area. The module will help you develop a mastery of analysis and synthesis of data in a practical context. Through supervised applied research, you will demonstrate the ability to collect appropriate data and critically evaluate evidence pertaining to a spe
- Global MarketingCompulsory
Module details
This module aims to enable you to acquire a degree of expertise in developing marketing strategies for countries other than your own and thereby to extend your range of marketing understanding both to deal with global marketing situations in non-domestic markets and the impact of global competitors on the domestic market. Also, this module aims to promote an understanding of the factors determining the extent to which standardisation in strategy and implementation is appropriate for success in g
- Digital and Social Media Marketing Planning FrameworkCompulsory
Module details
You will develop your ability to analyse marketing contexts, set defined objectives, create a definitive strategy, detail tactics and construct budget and forecasting plans.
- Marketing CRMCompulsory
Module details
This module aims to provide a comprehensive guide to CRM. The module is designed to prepare you to define the purpose and value of CRM to a business. In order to achieve these objectives, the module focuses on how to audit existing models, work with customer data and digital platforms, such as email, SMS, mobile and retargeting, to develop systematic approaches to building CRM engagement processes and campaigns. You will have opportunities to explore how companies combine technology, data modell
- Consumer BehaviourCompulsory
Module details
Previous studies on marketing covered the basic concepts of marketing and marketing management. This module examines in more detail concepts and theories about why consumers behave the way they do and how marketers can use this information to improve organisational effectiveness. It also considers questions about consumption in a world of finite resources. Most business organisations have a goal of making profits for their owners and marketers aim to help them do this.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course emphasises marketing and social media within a business and management framework. You'll typically start with foundations in how organisations work, marketing principles, and business economics, alongside data skills for analysis. In Year 2, you'll progress to operations, organisational behaviour and human resources, and strategy, developing a grounded understanding of competitive advantage and process design. Year 3 offers specialist options such as entrepreneurship, international business, digital business, consulting, marketing, and people and HR, alongside capstone projects and consultancy briefs that apply your learning to real client challenges or research questions. Throughout, the course integrates contemporary business thinking with practical application.
Who it's for
This course suits students interested in marketing, business strategy and digital communication. Most accepted students held A-levels or equivalent qualifications, with typical UCAS tariffs ranging from 112 to 127 points. The course allows you to specialise in areas such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting, depending on your interests and career direction.
University & format
The University of West London is a university based in Ealing and Brentford. The BSc (Hons) Marketing and Social Media is a 3-year full-time degree taught in English. It is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. As a recognised UK degree-awarding body, your degree is nationally recognised.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 80% |
| No / unknown prior qualifications | 10% |
| another higher-education qualification | 5% |
| a Baccalaureate | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N503). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at West London →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £21,000 – £29,000 | 15 |
| 3 years after | £21,500 | £13,500 – £27,000 | 25 |
| 5 years after | £27,500 | £20,500 – £36,500 | 20 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 45% of published destinations · ASHE median £38,760
- Media ProfessionalsSOC 2020 249 · 20% of published destinations · ASHE median £40,895
- Leisure, travel and related personal service occupationsSOC 2020 62 · 10% of published destinations · ASHE median £22,297
- Other Educational ProfessionalsSOC 2020 232 · 10% of published destinations · ASHE median £47,130
- Welfare and housing associate professionalsSOC 2020 322 · 10% of published destinations · ASHE median £27,937
- Artistic, literary and media occupationsSOC 2020 341 · 10% of published destinations · ASHE median £33,824
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 25; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
80% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.3 out of 10: NSS 98.7% · in work or study 80% · continued 70%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of West London
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Ealing / Brentford
2,092 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to West London from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £16,250 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check West London’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with West London and gov.uk before you apply.
Related courses
More at West London
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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