BA (Hons) Digital Marketing Bachelor's degree at Westminster
BA (Hons) Digital Marketing at Westminster is accredited by the Chartered Institute of Marketing (CIM), allowing you to work towards CIM qualifications through the Graduate Gateway.
About this course
BA (Hons) Digital Marketing is a Bachelor's degree (BA (Hons)) at Westminster, based in Marylebone Campus. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 80% were in work or further study 15 months after graduating, 58% in highly skilled roles, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 20; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 80% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 88% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 5 modules
- Digital Marketing EssentialsCore
Module details
Introductory module for anyone considering a career in Marketing or the wider marketing communications industry; suitable preparation for the IDM Award in Digital Marketing. Lays the foundations for other marketing modules at L5 and L6 and further professional qualifications.
- Fundamentals of MarketingCore
Module details
Lays the foundation for further study in marketing. Gives an overview of the marketing function and its practice, associated ethical issues, and uses of marketing in different types of organisations. Introduces consumer and organisational buyer behaviour and marketing tools.
- Professional and Academic Success SkillsCore
Module details
Develops understanding of academic and transferable skills required to successfully complete undergraduate studies and develop employability. Provides guidance on a range of academic and transferable skills and supports creation of professional profiles. Encourages professional and ethical conduct.
- Understanding ConsumersCore
Module details
Provides understanding of consumer behaviour concepts, theories, and how marketing managers utilise them to design marketing strategies. Examines application in Business to Consumer (B2C) and Business to Business (B2B) contexts.
- Web Design and Content CreationCore
Module details
Prepares you for designing online marketing collateral including websites and content marketing materials for different audiences and digital channels. Introduces production methodologies, authoring/design, optimisation and testing. Reflects on learning and practice in relation to personal and professional development.
Year 2 9 modules
- Consumer InsightsCore
Module details
Focuses on consumer behaviour theories and research strategy with reference to contemporary and future consumer trends. Covers fundamentals of primary and secondary research with a major focus on online research to investigate and develop consumer insights that inform marketing decision-making.
- Data AnalyticsCore
Module details
Provides a solid foundation in marketing metrics measurements and analytical skills. Covers metrics associated with elements of the marketing mix applied to different industry sectors. Introduces analytics and its association to marketing and statistical analysis for decision-making.
- Social Media MarketingCore
Module details
Suitable preparation as part of Digital Marketing Institute and IDM qualifications. Enables you to apply social media concepts and best practices to organic and paid marketing activities on key platforms to run successful campaigns that yield ROI and meet business objectives. Includes creating and publishing content using simulation tool.
- Digital Marketing Communications and Channel Optimisation
Module details
Focuses on the development of the digital marketing communications mix. Teaches how to plan, optimise and evaluate a communications campaign using paid, owned and earned media channels across the customer journey.
- Finance for Marketing Managers
Module details
Introduces fundamental principles of financial management and accounting, enabling marketing managers to interpret and apply financial information in marketing decision making. Focuses on planning, deploying and evaluating resources, with particular focus on budgeting and reporting of financial measures.
- Global Consumer Engagement
Module details
Considers the cultural aspects of consumption within the context of globalisation and the strategic implications of engaging consumers globally. Examines e-commerce strategies, technology, compliance and security.
- Marketing B2B
Module details
Provides comprehensive introduction to main theoretical and managerial issues of B2B marketing. Covers managing complex networks of buying and selling relationships, role of managers, managerial solutions, e-commerce in B2B markets, key account management, supply-chain ethics, marketing mix and strategy, interfirm relationships, personal selling, sales management, and technology marketing.
- WBS Study Abroad Experience
Module details
Supports assessment through pre-departure workshop and supervision throughout international study. Evidence development of transferable and specific skills through flexible, individualised portfolio that complements learning outcomes of modules chosen at exchange institution.
- WBS Work Experience
Module details
Uses experiential learning gained through semester of employment to evidence development of transferable and specific skills and abilities related to your degree. Reflective in nature and complements experiential learning in working environment. Assessed through pre-experience workshop and flexible, individualised portfolio.
Year 3 3 modules
- Customer Relationship ManagementCore
Module details
Focuses on acquiring and building relationships with customers through appropriate paid, owned and earned media channels. Covers a range of approaches to customer relationship management and development of appropriate skills to develop and evaluate plans and content as part of the Digital Marketing mix.
- Digital Marketing Strategy and PlanningCore
Module details
Considers the role of digital marketing within the development of business and marketing strategy and plans. Covers integration of digital technologies and tools within marketing planning department activities and the impact of disruptive business modes. Evaluates contribution of digital marketing in digital business transformation.
- Final Major ProjectCore
Module details
Culmination of the degree programme. Brings together many of the skills and knowledge learned throughout the course.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course combines practical digital marketing expertise with the foundational business knowledge needed for a management career. You'll start with core modules covering how organisations work, marketing principles, and business economics. From Year 2, you'll progress to strategy, operations and organisational behaviour, whilst building data and analytical skills. In Year 3, you'll typically specialise in areas such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, culminating in a capstone project or consultancy brief that integrates what you've learned across the degree.
Who it's for
This course suits those interested in digital marketing and business strategy. You'll explore specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting. Most recent entrants held A-levels or equivalent qualifications, with typical UCAS tariffs between 96 and 111 points. The course is taught in English.
University & format
The University of Westminster is a public university founded in 1838. This degree is delivered full-time over 3 years, taught in English at the Marylebone Campus in London. The course is accredited by the Chartered Institute of Marketing for the purpose of gaining CIM qualifications through the Graduate Gateway. The university holds a Silver award for teaching quality in the Office for Students' TEF 2023 and is a recognised UK degree-awarding body with nationally recognised degrees.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 84% |
| another higher-education qualification | 8% |
| a Baccalaureate | 4% |
| a foundation course | 3% |
| an Access course | 2% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N505). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Westminster →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £24,000 – £30,000 | 20 |
| 3 years after | £27,500 | £21,500 – £31,000 | 85 |
| 5 years after | £33,500 | £25,500 – £41,000 | 85 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 32% of published destinations · ASHE median £38,760
- Sales occupationsSOC 2020 71 · 11% of published destinations · ASHE median £15,975
- Media ProfessionalsSOC 2020 249 · 11% of published destinations · ASHE median £40,895
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 150; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BA (Hons) Digital Marketing worth it?
Generally yes. On its graduates’ median earnings, BA (Hons) Digital Marketing is worth about +£65,630 more over the first ten years of work than going straight to a job, a solid return once you net out the fees.
Cumulative earnings vs. going straight to work at 18, counting tuition and 3 years of wages given up while studying. The line clears zero around year 14.9. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 3 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
80% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.5 out of 10: NSS 88% · in work or study 80% · continued 88%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Westminster
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Marylebone Campus
8,622 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Westminster from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by Westminster; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Westminster’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Westminster and gov.uk before you apply.
Related courses
More at Westminster
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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