BA (Hons) Fashion Marketing and Promotion Bachelor's degree at Westminster

Introduces principles of fashion branding and how fashion brands employ creative narratives. Brand identity and image will be explored. Understanding of how fashion retail brands attract, communicate and sell to the customer, through their creative presentations and displays, which utilise different formats and visual merchandising strategies. Evaluate how fashion retail and brand communication channels work successfully, when aligned with one core narrative and message. Learn and practice desig

Provides fundamental knowledge and skills to enable successful transition to Higher Education and academic development throughout the degree. Examines the fashion industry and introduces essential skills such as report writing, research, presentation and technical software packages. Develops skills in the context of fashion business. Introduces United Nations Sustainable Development Goals and their relevance across the fashion industry. Enhances academic abilities, personal skill set and network

Explores strategies and formats of fashion styling in the current fashion market. Focuses on presenting and promoting the product on a model, using digital image to communicate to a fashion audience, through image and narrative. Work in groups researching and developing fashion styling concept ideas; collating visual design research in a portfolio and pitching the final concept in a presentation. Practical outcome of organising, directing, styling and implementing a fashion shoot.

Provides fundamental understanding of the philosophy and concepts of marketing and the importance of marketing in business. Provides tools to identify and apply principal concepts and techniques of marketing to the fashion business. Develops creative and business skills to apply to branding and marketing proposals. Covers how to define customer groups through segmentation analysis, measure customer needs and market change while monitoring market performance.

Introduces the fields of Fashion Promotion and Media, and its role throughout the fashion and fashion-related industries. Explores the ways in which promotional tools and roles are designed to communicate fashion and lifestyle products. Develops basic creative research skills, promotional practices and evaluation of key industry issues, while developing understanding of customer profiles. Examines a range of promotional methods and campaigns. Develops photographic, CAD, writing and presentation

Provides induction and understanding of creative research practice, assessment processes and group working required for creative practice subjects. Challenges students to experiment individually, undertaking contextual and practical research, which will contribute to a significant group project where students will be allocated creative roles in groups working collaboratively. Introduces peer assessment framework required for future collaborative projects.

Introduces core principles and practices of digital fashion marketing with a central focus on social media. Learn to identify and interpret emerging trends within the digital space, developing understanding of how social media is reshaping consumer engagement and brand strategy in the fashion industry. Explores how fashion brands from luxury to high street utilise social platforms to connect with audiences, create brand narratives, and drive awareness through targeted campaigns. Emphasises strat

Explores the development and implementation of content creation within the digital arena. Focuses on development and use of digital tools required to produce engaging and compelling content, such as video production. Students are expected to research and analyse the visual language used within digital fashion to engage with a particular target demographic through producing engaging content.

Introduces students to the professional creative industries and provides experience of related workplace environments, relevant to fashion marketing and promotion, through a range of tailored professional projects, including work placements (alternatives may include client-set briefs and curated public events). Introduces different career possibilities and provides an overview of professional skills, as well as introducing relevant support within the university and external professional networks

Investigates how fashion brands are represented through various written, visual and promotional outcomes. Supported by historical and theoretical lectures, seminars and workshops, which explore key developments of promotional communication practices in the fashion industry. Explores branding tools and how these help brands differentiate their identity and promise in order to deliver a set of specific features, benefits and values by creating emotional meaning in the minds of targeted customers.

Further develops skills within the field of Fashion Promotion and its role throughout the fashion and fashion-related industries by answering the industry requirements through industry-led projects. Immerses students within the relevant forms of fashion promotion to answer specific projects set by the industry. Aims to nourish creative, promotional and research skills. Focuses on an integrated approach to explore the factors that contribute to the success of campaigns. Develops critical skills a

Focuses on research, analysis and developing deep understanding of the market, applying this understanding to digital promotion and creative solutions and, finally, to communicate ideas to a client. Research and investigation enable students to feel confident with the client (the brand), allowing them to showcase digital creativity and innovative skills while possessing in-depth knowledge of the brand and its products. Balances innovation with commercial awareness, regardless of the brand's leve

Focuses on the advanced development of a more articulate and active approach to fashion culture through the support of advanced study in consumer lifestyle, trends, sociology, and the semiotics of communication. Provides an advanced level of analysis of the lifestyles and consumer trends that shape global fashion today.

Analyses current fashion retail strategies, underpinning the design and creation of fashion experiences and spaces. Digital and physical mediums will be investigated that work to promote, display and sell fashion products. Customer experience strategies will be explored, looking at ways to engage the consumer and interact with the brand. Covers omni channel retailing strategies, innovation in technology and experiential design. Presents a concept proposal and research to support the development

Allows students to use their research, creative, technical and writing skills to create a creative final major project. Assimilates all the knowledge learned from the 3 years and from the variety of skills into one cohesive project, with the creative freedom that will allow new perspectives concerning different marketing and communication approaches. Culminates in a degree show where students present their work.