BA (Hons) International Communication and International Business Bachelor's degree at Westminster

The module offers you the opportunity to learn how global economies work and the general context in which the business organisations operate. You'll analyse the purpose, structures and ethical and environmental constraints faced by organisations across different industries. At the same time, you'll study the cultural differences within and between business organisations and as part of the learning process you'll develop research, team work and communication skills.

This module will support you in developing an ability to synthesise your studies on your core and option modules throughout the first year. Teaching and learning takes place in small groups, combined with weekly meetings with your tutor. The content of the tutorials is partly tailored to the needs of the group, and partly used to develop a wider synoptic engagement with the degree as a whole (working towards the essay), study skills, and raising awareness of employability skills.

The module provides you with an introduction to the relevant theories of interpersonal and intercultural communication. By exploring these theories and linking them to practical everyday situations, you will have the opportunity to reflect on how these apply to your own communicative contexts. Focus will be placed on gaining practical strategies for enhancing your own competences as a communicator.

This module provides you with an introduction to marketing and its role in international business and the societies in which it is practised. It provides you with an overview of the principles underpinning marketing activities. The module aims to introduce the key concepts of marketing, an understanding of consumer behaviour, and an evaluation and application of marketing tools in the context of contemporary major global social and environmental issues.

This module examines English around the world as an international, intra-national, native, second, and foreign language. It considers the distinctive features of these varieties and the social and cultural implications of English as a global language. British varieties of English may be referred to as examples in the introductory part of the module but are not the main content or part of the assessment.

The module aims to provide you with an introduction to finance and accounting from a managerial or user perspective (rather than from that of an accounting specialist). The module provides you with an introduction to capital investment appraisal techniques used in management and the sources of capital that a business needs. The module also provides an introduction to financial statement, financial analysis and management accounting techniques to support decision making.

This module introduces the study of contemporary and ancient material culture and examines its meaning in social, political and historical perspectives. You'll acquire skills of object analysis and visit London galleries and museums to apply them. You'll examine the social and cultural lives of objects, and how their meaning changes depending on their context and use, by assessing their production, the impact of trade, war and migration on their circulation, and their provenance and politics of

The module examines the relationship between representation and the production of meaning through the analysis of a wide range of contemporary socio-cultural topics, including gender, ethnicity and language, through different media. In this module students are encouraged to challenge and develop an understanding of the critical links between representation, meaning and identity in a global frame. The analysis focuses primarily on the representation of cultural difference and 'othering' in the pu

The module focuses on the application of digital technologies on todays changing business world. The module explores current topics such as E-Commerce and its different types, E-Business, the Web and mobile platforms, a managerial perspective on building an E-Commerce perspective, security and payment systems, digital strategies, business and revenue models and social, mobile and local marketing tools. The module highlights the importance of the implementation of these tools and theories to busi

This module takes a contemporary approach to examine critical issues facing companies with a presence in more than one country. Using a balance of relevant theories, international business scenarios and cases, you'll gain a more critical understanding of the challenges of international business, and learn how to develop creative and adaptive solutions.

This core module is central to the English Language and International Communication degree, supporting you in the development of your ability to synthesise your studies on your core and option modules throughout the second year. Teaching and learning take place in small groups, with you meeting your tutor on a weekly basis. The content of the tutorials is partly tailored to the needs of the group, and partly used to develop a wider synoptic engagement with the degree as a whole (working towards

In this module you will examine how those in positions of power use language to create narratives, values and beliefs held by different groups of people in the world. You will explore how language found in the public space reflects values and conventions and how this can change across different societies. The module focuses on the role and purpose of different kinds of social institutions and analyses the means through which they maintain their identity in the international public space and the

This module aims to develop your knowledge and interest in a wide range of concepts and techniques of financial analysis, financial forecasting and shareholder value analysis. It also examines a range of models that compete in explaining corporate distress and in describing company share valuation. These aspects of financial analysis are addressed from a global perspective, recognising the impact of the harmonisation of financial accounting and the use of International Financial Reporting Standa

This module develops your understanding of the impact of human behaviour on the performance of organisations globally. An analysis of the key theories, concepts and empirical evidence about contemporary work organisations will provide you with the basic analytical tools for understanding why the workplace is a domain of discord as much as harmony, of paradox just as much as rationality, and of frustration just as much as satisfaction.

This module focuses on key cultural developments that have impacted the Arabic/Chinese/Francophone/Hispanic world (according to students' language of study) through the analysis of pertinent cultural artefacts. It considers the development of each cultural and linguistic area over time up to and including the present day. To do so, the module will identify and focus on cultural artefacts that include text, objects, and audio-visual media such as – but not exclusively – literature, film, individu

This module is about critically exploring some of the most important similarities and differences in the context of management and organisation across different countries and regions of the world. It seeks to provide a broad conceptual framework to analyse such variety in view of the institutional -as opposed to cultural- context in which management and organisation take place. This comparative framework draws on the distinction between Liberal and Coordinated market economies - or Anglo-Saxon a