BA (Hons) International Event Management Bachelor's degree at Westminster

This module introduces you to the fundamental aspects of event planning. It examines key academic theories that inform the delivery of events, and focuses on the steps involved in the event planning process, which contribute towards informed operational decisions. The module provides you with the opportunity to develop your first event considering the role of key stakeholders and sustainability.

This module explores the events industry, examining the historical role played by events in society and the structure of the event industry today. As well as a consideration of the key players, the opportunities for a career path within the event industry and the role of the event manager, the characteristics of the main event typologies are introduced. There is a major focus on current issues and challenges within the industry creating a strong foundation for further event management studies.

This module considers the role of the extended event team in the successful delivery of events. It introduces the theories, concepts and practices of human resource management including contemporary topics which impact how people behave and are motivated to work within the event environment. There is focus on the leadership characteristics required of the event manager to build and manage effective teams with a commitment to equality, diversity and inclusion in the working environment.

The module introduces you to specific academic study skills that will enable you to successfully complete your undergraduate studies, take advantage of your learning potential and develop personal skills to enable you to maximise opportunities available to enhance your employability. The module provides guidance and feedback that will not only prepare you for academic and professional journeys but will also support the building of a strong foundation for learning and professional development. Th

The module aims to offer insight into the principles of understanding the event audience and their active involvement as a crucial success factor in planning events. Successful engagement with different types of audiences and stakeholders hinges on proficient communication. Therefore, the module delves into the communication process, interpreting how adeptness in communication, negotiation, and conflict resolution is pivotal in dealing with event audiences and stakeholders. Additionally, it crit

On this module you will gain a fundamental grounding in a wide range of accounting and financial issues. You will also have the opportunity to develop decision-making skills that are essential for managers through the analysis and interpretation of financial information. You will appreciate this module because you will gain a desirable skillset recognised by employers including analytical skills using a variety of techniques that will keep you interested and engaged throughout the module.

The module offers you the opportunity to learn how global economies work and the general context in which the business organisations operate. You'll analyse the purpose, structures and ethical and environmental constraints faced by organisations across different industries. At the same time, you'll study the cultural differences within and between business organisations and as part of the learning process you'll develop research, team work and communication skills.

This module introduces you to the fundamentals of marketing research and data analysis. You'll learn how to design and carry out a research project by identifying its purpose, selecting appropriate sample groups, choosing suitable methods, and presenting findings effectively. The module covers both secondary and primary data sources and helps you become confident in using qualitative and quantitative research tools. These skills will be applied across a range of marketing contexts. The module al

This module is designed to prepare you for designing online marketing collateral including websites and content marketing materials for different audiences and digital channels. It introduces production methodologies, authoring/design, optimisation and testing. You'll reflect on your learning and practice in relation to your personal and professional development.

This module takes the theoretical knowledge acquired throughout the student's academic journey to date and provides some key practical supplementary information, empowering them to organise an original live event. The Module Leader will guide the choice of event and, working collaboratively, students conceive an event concept aligned with fundamental event management principles, with a view to developing their event planning, execution, and evaluation skills. Continuous formative assessment ensu

The module considers the range of tasks and considerations that would be undertaken by an event manager in order to develop an event concept from the strategic plan to delivery. Significantly, it acknowledges the commercial parameters and role played by stakeholders, which contribute towards the formulation of the event's objectives and strategic direction. Key contemporary issues such as project management, risk, sustainability, inclusivity and CSR are embedded in the exploration of the event p

This module focuses on the practical application of marketing principles exclusively within the event industry. It delves into implementing the marketing mix within event contexts, covering product elements, both traditional and digital marketing communications, and the efficient management of people and processes. Through interactive teaching sessions, students engage in a wide range of marketing approaches tailored to diverse event scenario aligned with the event-centric approach of the course

This module is an action-based entrepreneurial practice designed to generate revenue for a chosen organisation. You will be expected to fulfil the learning outcomes through the entrepreneurial project and written assessment. You'll also organise a revenue generation project with a team of students, which has to be approved by the module leader. The written reflection is a key component of your learning, as it evaluates incidents from the team project through academic research, demonstrating what

Approximately 1.3 million business events are staged in the UK each year, including exhibitions, trade fairs, conferences, award ceremonies, product launches, team-building events, and corporate hospitality events. This module considers the role, format and design of these events within the dynamic and often challenging business environment, which increasingly demands a shift from traditional to transformational live activations. You'll study practical aspects of event delivery, including conten

The module will focus on skills and knowledge to develop an event production concept. This will specifically include aspects of live event production, such as lighting, sound, audio visual, props and staging elements, as well as soft technologies. The assessments will be based on creating and presenting a production concept, and to critically reflect on the production process as preparation for the staging of live events.

Maintaining the right balance of products, developing them, recognising when to re-vitalise or withdraw them, and managing the brands you carry are complex and critical processes if customer expectations are to be met. Brands, and the products that carry them, are embedded into modern life. Organisations use them to compete in the marketplace and meet their strategic and corporate goals.

This is an excellent module for anyone considering a career in Marketing, or the wider marketing communications industry and is suitable preparation as part of the Digital Marketing Institute and IDM qualifications. It will enable you to become familiar with and apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives. You'll also be creating and publishing conten