BA (Hons) International Hotel Management Bachelor's degree at Westminster

Conferences and Events are integral components of the marketing mix, serving as key drivers for achieving strategic objectives. Explores the multifaceted realm of Conferences and Events, a profession that spans across various disciplines. Teams engage in collaborative efforts with clients, overseeing on-site operations, and orchestrating the coordination of hotel functions and external suppliers. Theoretical foundations provided in the classroom are reinforced through practical immersion in embe

Acquaints you with the essential concepts and theories of sales and marketing within the hospitality arena. The Sales and Marketing function is responsible for developing the hotel's share of corporate clients. Content is structured to cultivate the skills and knowledge necessary for you to devise practical solutions to various fundamental marketing challenges prevalent in the hospitality industry. The module aims to foster a comprehensive understanding of the core sales and marketing theories w

Delves into the intricacies of the international hospitality sector, bridging the academic and professional realms. Equips you with essential academic and business writing skills, including crafting applications and CVs. Explores effective methods of researching organisations, managing personal brands through skills and networking, and the dynamics of teamwork. Leadership and management in hospitality, entrepreneurship, and innovation are also addressed. The module emphasises ethical business pr

Learn about sustainable food and beverage production, consumption patterns, and supply chains from farm to fork. Understand how hospitality food and beverages production and consumption, on a global, national, local and individual level, contribute to climate change. Recognise hospitality businesses' responsibilities and engagement in sustainability and climate action strategies to reduce CO2 emissions, the negative health effects of the most marginalised people, and reduce food and beverage was

Hospitality is rooted in the relationships that develop between hosts and guests, a dynamic which has existed since the first human societies emerged. Introduces you to the origins and history of the concept of hospitality and the ongoing debate in academia on the meaning of hospitality. Use the lessons that can be learnt from this to define hospitality experiences and explain our approach towards managing sustainable hospitality experiences.

Primarily focuses on customer satisfaction, emphasising its intricate relationship with customer loyalty. Through an in-depth analysis of customer engagement strategies, the module equips you with the skills to actively involve patrons, fostering enduring connections. Recognition of the diverse needs and preferences of the contemporary hospitality consumer is a central theme. Study of touchpoints and their effectiveness throughout the customer journey enables you to strategically influence perce

Focuses on culinary skills, gastronomy, creativity, business and restaurant management. Everything you need to manage a sustainable kitchen while developing contemporary, creative, innovative and nutritious menus. Delve into mastering a diverse array of cooking techniques, emphasising precision, creativity, and innovation in culinary arts. Strategic recipe and menu planning skills will be cultivated, enabling you to design menus that cater to varied tastes, dietary preferences, and contemporary

Many factors influence hotel guests' purchase decisions but price is always of major importance to customers and hotels because if a hotel room is not sold for a night, it is lost revenue to the hotel and many hotels operate in markets characterised by the undifferentiated products and services, so price can be a determining factor in customer decision-making. In managing revenue, tactics are used to predict customer behaviour at micro-market level to optimise product availability and price to m

Focuses on the Front Office, which is part of the property management system (PMS) that aims to facilitate the interaction between hotel management and the guest. The system controls property management functions for reservations, front desk, cashier, housekeeping, and night audit management. As part of the PMS this system is integrated with other systems such as the Food and Beverage or Sales and Catering so that most postings occur automatically. The hotel front office is moving towards automa

Aims to give students insights into the hospitality labour market, recruitment, selection, training techniques, and the importance of managing and leading people within the hospitality sector. Focusing on the dynamic nature of people management in diverse hospitality environments, students will explore organisational behaviour, culture, strategic leadership, team dynamics, and the application of practical management principles. The module incorporates contemporary issues and ethical consideratio

Focuses on Room Operations. Room Operations work is physically demanding, conducted largely from the public eye and goes unnoticed. Room Operations staff are the unsung heroes within the hotel, viewed as relatively low skilled and have a 'Cinderella' status within the hospitality industry. The main responsibilities of the Room Operations department lie in the need to provide clean and serviced bedrooms on a daily basis to the agreed standards. These responsibilities extend to the cleaning of the

Addressing the ethical responsibilities of the hospitality industry, this module focuses on social and environmental justice. Students investigate the industry's impact on society and the environment, exploring sustainable practices and fair treatment initiatives. Through case studies and discussions, learners comprehensively understand ethical challenges and solutions within hospitality operations.