BA (Hons) International Marketing Bachelor's degree at Westminster

Excellent introductory module for anyone considering a career in Marketing or the wider marketing communications industry and suitable preparation for the professional qualification, the IDM Award in Digital Marketing. The module lays the foundations for other marketing modules at L5 and L6 and further professional qualifications.

Develops your understanding of the academic and transferable skills required to successfully complete your undergraduate studies, and how these can be used to develop your employability. The module provides guidance and feedback on a wide range of academic and transferable skills, as well as supporting you in the creation and development of your own professional profiles. Aims to encourage you to recognise how to conduct yourself professionally and ethically within the contemporary education and

Lays the foundation for further study in marketing for those students on one of the three Marketing degrees. It gives an overview of the marketing function and some insight into its practice and associated ethical issues. Examining the range of uses of marketing in different types of organisations, students become familiar with investigating the overall socio-economic and business contexts in which marketers operate. Introduces themes that will be developed in subsequent modules, such as consume

Provides an interdisciplinary overview of international business landscapes, examining diverse economies and government policies within historical, political, and cultural contexts. You'll develop an understanding of how international economies work and the general context in which business organisations operate. Analyse the purpose, structures, and ethical and environmental constraints faced by organisations across different industries. Study cultural differences and their effect on business or

Aims to provide a good understanding of consumer behaviour concepts, theories, and how marketing managers utilise them to design their marketing strategies in order to influence consumers' decision-making process in their product and/or service purchase process. The application of consumer behaviours will be examined in the context of Business to Consumer (B2C) and Business to Business (B2B). You'll learn how companies internationalise and how they develop various strategies to cater for various

Focuses on consumer behaviour theories and research strategy with reference to contemporary and future consumer trends and opportunities offered by both offline and digital environments. You will learn the fundamentals of primary and secondary research with a major focus on online research in order to investigate and develop consumers and insights which inform marketing decision-making.

Provides a solid foundation in marketing metrics measurements and analytical skills that managers require to arrive at meaningful conclusions and make informed decisions. Within marketing metrics students will inspect metrics associated with elements of the marketing mix as applied to different industry sectors that would develop them to be professional marketing decision makers, who know what to measure, how to measure and what to apply. Will introduce the students to analytics and its associat

Develops an understanding and knowledge of globalisation and the impact this has on business development opportunities. You will explore how businesses can navigate, respond and develop sustainable strategies to these challenges.

Focuses on the development of the digital marketing communications mix. You'll learn how to plan, optimise and evaluate a communications campaign using paid, owned and earned media channels across the customer journey.

Introduces the fundamental principles of financial management and accounting, enabling marketing managers to interpret and apply financial information in their marketing decision making. This will help enable the student in planning, deploying and evaluating resources, with a particular focus on budgeting and reporting of financial measures.

Considers the cultural aspects of consumption within the context of globalisation and the strategic implications of engaging consumers globally. Organisations may engage with international markets online, requiring them to develop e-commerce strategies. This offers challenges in terms of e-commerce technology, compliance and providing security to consumers.

Provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It will raise your awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The module shows that B2B marketing is about managing the complex network of buying and selling relationships between organisations. Includes detailed learning outcomes on the role of individual managers and the organisations they represent; outlines possible managerial solut

Addresses challenges and opportunities organisations encounter in creating, marketing, and delivering high-quality services. The seminar sessions will mainly be case-based learning, with lectures to highlight key theories, concepts, and frameworks. This module is designed for individuals who manage, or aspire to manage, professional practices in areas such as airline, tourism and hospitality, finance, and retail.