BA (Hons) Marketing Management Bachelor's degree at Westminster
BA (Hons) Marketing Management at Westminster. You'll study core business disciplines, marketing, finance, operations, strategy and international business among them, and can specialise in areas such as entrepreneurship, supply chain management and consulting.
About this course
BA (Hons) Marketing Management is a Bachelor's degree (BA (Hons)) at Westminster, based in Marylebone Campus. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 80% were in work or further study 15 months after graduating, 58% in highly skilled roles, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 20; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 80% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 85% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 5 modules
- Digital Marketing EssentialsCore
Module details
This is an excellent introductory module for anyone considering a career in Marketing, or the wider marketing communications industry and is suitable preparation for the professional qualification, the IDM Award in Digital Marketing. The module lays the foundations for other marketing modules at L5 and L6 and further professional qualifications.
- Fundamentals of MarketingCore
Module details
This module lays the foundation for further study in marketing for those students on one of the three Marketing degrees. It gives an overview of the marketing function and some insight into its practice and associated ethical issues. Examining the range of uses of marketing in different types of organisations, students become familiar with investigating the overall socio-economic and business contexts in which marketers operate. The module introduces themes that will be developed in subsequent m
- Leadership, Innovation and OrganisationsCore
Module details
This module introduces you to the disruptive digital environment, the agile organisation and the application of creative approaches to business enterprise. Working in groups you'll develop leadership skills to lead a team in developing creative and innovative solutions to a real-world business problem. You'll be presenting a Project Management Portfolio for the launch to market of an innovative product or service.
- Marketing Research and Data AnalysisCore
Module details
This module introduces you to the fundamentals of marketing research and data analysis. You'll learn how to design and carry out a research project by identifying its purpose, selecting appropriate sample groups, choosing suitable methods, and presenting findings effectively. The module covers both secondary and primary data sources and helps you become confident in using qualitative and quantitative research tools. These skills will be applied across a range of marketing contexts. The module al
- Employment and Academic SkillsCore
Module details
This module develops your understanding of the academic and transferable skills required to successfully complete your undergraduate studies, and how these can be used to develop your employability. The module provides guidance and feedback on a wide range of academic and transferable skills, as well as supporting you in the creation and development of your own professional profiles. The module aims to encourage you to recognise how to conduct yourself professionally and ethically within the con
Year 2 7 modules
- Consumer Behaviour for MarketersCore
Module details
This module aims to provide a sound understanding of buyer behaviour concepts, theories, and how marketing managers utilise them to design their marketing strategies in order to influence consumers' decision-making process in their product and/or service purchase process. The application of buyer behaviours will be examined in the context of Business to Consumer (B2C) and Business to Business (B2B).
- Data AnalyticsCore
Module details
One of the requirements of an effective manager is the ability to handle numerical information. The aim of the module to provide a solid foundation in marketing metrics measurements and analytical skills that managers require to arrive at meaningful conclusions and make informed decisions. Within marketing metrics students will inspects metrics associated with elements of the marketing mix as applied to different industry sectors that would develop them to be professional marketing decision make
- Professional Futures and EnterpriseCore
Module details
This module will prepare students for entering the workplace, particularly placements/internships. It will enhance skills that will not only help them prepare and apply for relevant placement/internships roles but also be able to enhance their employability for graduate roles on completion of the course. This module assesses the 35 hours of Work Based Learning primed at Level 4.
- Digital Marketing Communications and Channel OptimisationOptional
Module details
This module focuses on the development of the digital marketing communications mix. You'll learn how to plan, optimise and evaluate a communications campaign using paid, owned and earned media channels across the customer journey.
- Finance for Marketing ManagersOptional
Module details
The Finance for Marketing Managers module introduces the fundamental principles of financial management and accounting, enabling marketing managers to interpret and apply financial information in their marketing decision making. This will help enable the student in planning, deploying and evaluating resources, with a particular focus on budgeting and reporting of financial measures.
- Global Consumer EngagementOptional
Module details
It might be said that markets are people, and people are not the same everywhere. This module considers the cultural aspects of consumption within the context of globalisation and the strategic implications of engaging consumers globally. Organisations may engage with international markets online, requiring them to develop e-commerce strategies. This offers challenges in terms of e-commerce technology, compliance and providing security to consumers.
- Marketing B2BOptional
Module details
This module provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It will raise your awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The module shows that B2B marketing is about managing the complex network of buying and selling relationships between organisations. The module includes detailed learning outcomes on the role of individual managers and the organisations they represent; outlines po
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study marketing in the context of broader management practice. A course like this typically begins with foundations in how organisations work, marketing principles and business economics, then moves into operations, strategy and organisational behaviour. In your final year, you'll usually choose specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people & HR, and undertake capstone projects that apply what you've learned to real situations, often a live venture, client brief or dissertation. Throughout, you'll develop analytical and practical skills in market analysis, strategic thinking and data-informed decision-making.
Who it's for
This course suits you if you're curious about how organisations reach customers and create value in competitive markets. You'll thrive if you combine analytical thinking with creative problem-solving: the programme balances data-driven decision-making with strategic and people-focused challenges. It works well for those interested in business broadly rather than a single specialism, since you'll explore multiple functions, from HR to supply chain, before choosing where to focus. You should be ready for coursework, projects and case studies that reflect real commercial situations.
Careers & job market
Across Business & Management graduates nationally, 87% were in work or further study 15 months after graduating, with 60% in highly skilled roles or pursuing further qualifications. Graduate earnings (national figures) typically ranged from £24,000–£32,000 at the 15-month mark, rising to £26,350–£37,200 after five years. These outcomes reflect the breadth of paths available, from marketing and brand management to operational and strategy roles across sectors.
University & format
The University of Westminster is a public university founded in 1838, and this degree is delivered at its Marylebone Campus. The BA (Hons) Marketing Management is a 3-year full-time degree taught in English. It is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, and holds Silver status for teaching quality in the Office for Students' TEF 2023. As a nationally recognised degree-awarding body, your qualification is recognised across the UK.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 80% |
| another higher-education qualification | 10% |
| a Baccalaureate | 5% |
| an Access course | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N502). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Westminster →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £24,000 – £30,000 | 20 |
| 3 years after | £27,500 | £21,500 – £31,000 | 85 |
| 5 years after | £33,500 | £25,500 – £41,000 | 85 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 32% of published destinations · ASHE median £38,760
- Sales occupationsSOC 2020 71 · 11% of published destinations · ASHE median £15,975
- Media ProfessionalsSOC 2020 249 · 11% of published destinations · ASHE median £40,895
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 150; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
80% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.4 out of 10: NSS 86.9% · in work or study 80% · continued 85%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Westminster
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Marylebone Campus
8,622 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Westminster from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,600 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Westminster’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Westminster and gov.uk before you apply.
Related courses
More at Westminster
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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