BA (Hons) Sports Management (UCFB Etihad Campus) Bachelor's degree at University Campus of Football Business Limited

This module aims to introduce you to the principles of marketing through a series of lectures and seminars. The module will provide you with an understanding of marketing models, concepts and theories. Marketing is a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants for the purpose of building sustainable competitive advantages. You will explore the application of traditional marketing concepts and e

The contemporary sport industry has embraced a number of dynamic innovations used in other sectors, helping to transform both its management and administration, steering it in a more professional manner in some aspects of sport, yet not others. Growing revenue has taken on increasing importance yet some sports still have issues with the media monopoly of others. Resistance to change, amateur practices and poor treatment of some players remain within the industry. You will explore these and other

In order for you to achieve your university and future workplace goals, you need to be aware of a number of personal qualities and behaviours that can impact your ability to succeed. It is also important that you understand the industry and societal context in which you plan to work. This module aims to introduce you to personal and professional factors relevant to employment in the sport industry, and to enhance your awareness of the industrial landscape. Additionally, it will support you in de

You will develop an understanding of sports fans, their motivations, experiences and interactions with sports clubs. It will ask you to consider how sport fan behaviour is regulated by different psycho-social factors such as involvement, identification, motivation, loyalty, as well as forms of social exclusion. You will examine how the unique relationship between fans and sports clubs has developed over time and explore some of the key issues underpinning this dynamic. This module will allow you

This module aims to enable you to demonstrate your understanding of the role of the accounting function in an organisation and the importance of internal controls in minimising the risk of loss. This module will build on the knowledge and understanding gained from Introduction to Football Finance. Having taken this module, you will have gained a greater appreciation and understanding of the accounting system and the impact it has on all areas of an organisation. You will be introduced to a varie

The sports industry does not exist in a vacuum. Rather, it is an environment which cuts across much of wider society, including politics, media, and popular culture. This module, drawing both on historical and contemporary examples, will explore the place of sport within the wider world. The module will aim to develop your academic understanding of the growth of sports within wider historical and theoretical frameworks, and how those frameworks continue to shape the present sports and media indu

The negotiation and winning of contracts is fundamental in industry. In an increasingly competitive market the ability to attract, secure and deliver contracts to promoters, artists and organisations alike is paramount in driving core industry revenues. The module will examine negotiating and securing contracts, developing relationships with client needs, with reference to resolving legal disputes without recourse to litigation. This module will draw upon industry partnerships to bring to life t

The aim of this module is to understand and analyse the political and economic contexts in which sport operates, and to understand the structure of the sports industry. You'll develop a higher-level understanding of business and management principles and their application to the sport industry. This will allow you to advance your knowledge of the processes that have contributed to the emergence of sport as a global phenomenon at significant political and policy levels across public, private and

Following on from your previous training regarding personal qualities and behaviours that can impact your ability to succeed, this module focuses on developing your practical skills relevant to a workplace environment. This module will ask you to apply your knowledge and personal skillset to problem-based learning scenarios, and live projects. You will learn project management skills, develop your personal pragmatism, and enhance your industry-based interests and understanding. You will work bot

As a practitioner in your discipline you will be required to engage in evidence-based practice. This module supports your ability to become an evidence-based practitioner by providing you with an introduction to the processes involved in conducting research within your discipline and equipping you with the skills and knowledge to be able to critically analyse the work of others. This module will build on skills and knowledge which you will have acquired throughout your course so far, and has bee

This module critically examines the regulatory framework affecting the governance choices made by a range of sports governing bodies. In doing so, the module critically reviews how the decisions of governing bodies can lead to legal challenge and in what way. The module also explores the claim that sports has 'specific characteristics', that make it unique to other forms of organisation and that it should be free to determine its own organisational and regulations without legal intervention unde

Entrepreneurship is more a state of mind than an actual discipline. It involves the full gamut of business knowledge and skills, commonly taught on business related courses. You will develop a business idea within a group. To realise this idea, you will produce a pitch deck which will be presented to an investment panel. Based on feedback and comments from the panel you will then produce a business plan. There is also an increasing need for innovative and entrepreneurial thinking in a wide range

Studying this module will develop your knowledge and appreciation of strategic management in different organisational and environmental settings. You will learn how strategic thinking and planning is applied within football (grassroots/professional) and sporting ecosystems. You will also be able to critically evaluate how leadership approaches support strategy expectations. The module will provide you with theoretical concepts and relevant tools for undertaking strategic analyses, considering st

This module aims to provide you with a theoretical and applied understanding of planning, organising and operating a live event. Special events in the modern sports, hospitality and entertainment industries take place in a wide variety of arenas and contexts (i.e. different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies). There are considerable logistical elements and potential challenges which must be consid