BA (Hons) Stadium and Events Management Bachelor's degree at University Campus of Football Business Limited

This module introduces you to the management, marketing and operations of international sporting stadiums with a key focus on how stadiums are maximised for optimum usage across a calendar year. Such activities take place on both match and non-matchdays and rely on a wide variety of stakeholders providing different products and services to varying audiences. The increasing appeal of sporting stadiums for conference, meetings and events activity is investigated along with consideration of both fi

Assessment: Your assessment on this module will allow you to increase your knowledge of the operations and promotional strategies of global stadiums incorporating external research and industry content.

This module introduces you to the international events industry and its many different markets and stakeholders. You will investigate how the events industry has developed during recent decades and understand its significant contribution to the UK and international economy. Industry guest speakers will contribute to the module offering a practical viewpoint of working within this demanding and creative industry.

Assessment: Assessment on the module will allow you to understand both the variety of different events held at commercial and unusual venues within the UK and the management of these by commercial event agencies. You will also gain knowledge of the key skills required by event managers and the many different careers open to studen

In order for you to achieve your university and future workplace goals, you need to be aware of a number of personal qualities and behaviours that can impact your ability to succeed. It is also important that you understand the industry and societal context in which you plan to work. This module aims to introduce you to personal and professional factors relevant to employment in the sport industry, and to enhance your awareness of the industrial landscape. Additionally, it will support you in de

This module seeks to develop an awareness of and an understanding of the source and purpose of accounting information to organisational stakeholders – both internal and external. You will be introduced to both strands of accounting, that being Financial and Management accounting and their constituent audiences' needs. With reference to Financial Accounting, you will be introduced to the different statements or 'accounts' included within the annual financial report produced by companies, their di

This module aims to introduce you to the principles of marketing through a series of lectures and seminars. The module will provide you with an understanding of marketing models, concepts and theories. Marketing is a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants for the purpose of building sustainable competitive advantages. You will explore the application of traditional marketing concepts and e

This module introduces you to the importance of Human Resources to the international events industry and the significant role of teamworking and resource management within such a people-based industry. Module lectures and seminars will consider management and leadership techniques used to create and employ effective people management both in and around international events, with guest speakers contributing to the module by giving a topical and frontline viewpoint of life in such a demanding indu

Assessment: Assessment on the module will allow you to understand both the variety of different stakeholders within the UK and international events industry along with the importance of role allocation and supervision. You will also gain knowledge of the key skills required by event managers and the many different careers open to

The module examines stadium safety issues and why stadium managers need to maximise sources of income from a range of small- and large-scale events including sporting, retail, hospitality, conferencing and banqueting. It will provide you with contextual experiences of a range of stadium management issues that include stakeholder management, stadium safety and operations and developing income streams.

Assessment: You are required to analyse key components of stadium management and will apply your learning to contextual assessment.

This module aims to introduce you to the practices and applications of digital marketing through a series of workshops. Appropriate use of digital marketing to engage and promote the sports brand. You will be expected to apply their previous knowledge form the theory of digital marketing module to further benefit their skill set. You will be introduced to a range of online tools for analysis and implementation of your online presence. The module will include the formulation of enhanced digital m

Following on from your previous training regarding personal qualities and behaviours that can impact your ability to succeed, this module focuses on developing your practical skills relevant to a workplace environment. This module will ask you to apply your knowledge and personal skillset to problem-based learning scenarios, and live projects. You will learn project management skills, develop your personal pragmatism, and enhance your industry-based interests and understanding. You will work bot

The negotiation and winning of contracts is fundamental in industry. In an increasingly competitive market the ability to attract, secure and deliver contracts to promoters, artists and organisations alike is paramount in driving core industry revenues. The module will examine negotiating and securing contracts, developing relationships with client needs, with reference to resolving legal disputes without recourse to litigation. This module will draw upon industry partnerships to bring to life t

This module will facilitate you in the understanding, creation and effective delivery of a range of events in a stadium venue. The module will enable you to understand the principles, frameworks and regulations that surround the implementation of an event in a stadium environment and will investigate the logistical, marketing and resource challenges associated with such events. Through applied and experiential learning and assessment on the module, you will gain a deeper understanding of the ran

As a practitioner in your discipline you will be required to engage in evidence-based practice. This module supports your ability to become an evidence-based practitioner by providing you with an introduction to the processes involved in conducting research within your discipline and equipping you with the skills and knowledge to be able to critically analyse the work of others. This module will build on skills and knowledge which you will have acquired throughout your course so far, and has bee

This course aims to introduce you to the principles of management and leadership through a series of lectures and seminars. The course will provide you with an understanding of key management and leadership models, concepts, and theories. Managing projects and team leadership are integral to everyday life and work. Learning the basic skills of how to plan, organise, lead, and control the quality of work will prepare you for fulfilling work and a rewarding career. You will develop project managem

This module aims to provide you with a theoretical and applied understanding of planning, organising and operating a live event. Special events in the modern sports, hospitality and entertainment industries take place in a wide variety of arenas and contexts (i.e. different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies). There are considerable logistical elements and potential challenges which must be consid

Following on from your previous training regarding personal qualities and behaviours that can impact your ability to succeed, this module focuses on practical application of that knowledge during a workplace visit. Until now, your modules have provided learning opportunities about the industry and societal context in which you plan to work. This module aims to introduce you to a workplace environment. Doing so will allow you to enhance your awareness of the industrial landscape through experienc

This module will enable you to investigate and analyse a wide variety of contemporary issues affecting the international events industry in the modern day, linked to the use of comprehensive event management theory applicable at this level of study.