BA (Hons) Business and Management with Professional Practice Year Bachelor's degree at University for the Creative Arts

You will be introduced to key marketing concepts, theories, and models used in contemporary marketing and communications. You will explore the role of marketing within organisations, develop an understanding of audience research and insight generation, and examine how marketing strategies support business goals. The module develops analytical and creative approaches, incorporating research methods, marketing communication, and industry-relevant outputs.

This module introduces social media as a strategic and creative marketing tool. You will explore how campaigns are researched, planned, and delivered across social media platforms, developing professional literacy in concept development, content creation, scheduling, and audience engagement. Ethical, sustainable, and inclusive approaches to social media practice are introduced alongside an awareness of platform dynamics and professional standards to support industry engagement and future progres

You develop your understanding of business and management with a focus on human aspects. It will introduce you to the key concepts, thinkers and analytical frameworks in the field, and to critical theories and practical knowledge of how people, management and organisations co-exist. It will also develop your understanding of the fundamental psychological, sociological, structural, and cultural factors that influence organisational behaviour.

Acting in the role of an emerging business and management professional, you will respond to a live or simulated industry brief. You will engage in professional practices such as client meetings, presentations, and pitching, applying research, insight, and creative development skills in a business and management context. This module serves as the capstone for the year, drawing together learning from across the year.

This module develops your ability to conceptualise, generate, and communicate ideas using digital design processes. You will engage with digital tools and software to create, refine, and present visual solutions across multiple creative disciplines, including advertising, media, and the wider Creative Industries. Emphasis is placed on creative thinking, technical proficiency, and professional workflows, preparing you for collaborative and audience-focused digital design practice.

In this module you will explore the basic concepts concerned with the production and creation of products (goods and/or services) by organisations from the global creative industries. This module emphasises collaboration, participation and develops professional agency, teamwork and networks, helping you understand how creative practice creates value, influence and opportunity within industry, civic and global contexts. In contemporary business practice, an awareness of ethics and environmental s

You will explore the role of strategic and financial planning in the creative industries, drawing on live examples from international organisations and businesses. It examines how theory and practice intersect, using scholarly, business, and industry perspectives to understand the principles of successful organisational and financial decision-making. The module emphasises the development of numeracy, quantitative analysis, and financial planning skills, preparing you for employability in technol

You are introduced to how branding and marketing operate within contemporary data-driven and technology-mediated environments. You will explore how digital platforms, analytics tools, and emerging technologies shape brand visibility, audience engagement, and marketing decision-making across creative and commercial contexts.

This module examines constant change in business by exploring innovation and entrepreneurial practice. It focuses on understanding barriers, evaluating challenges and opportunities, and developing original solutions for future-focused decision-making across various business contexts, including post-consumption and product lifecycles.

Focused on professional development, future planning, this is a futures-focused module that supports you in analysing global industry change and developing future-facing directions for creative practice, your creative identity and career ambitions. You will communicate insights through independent work, a professional portfolio, and critical reflection on potential career pathways and how your Major Project may support emerging career directions.

In your final module, you will produce an independent body of work that demonstrates your creative, strategic, and critical capabilities. Your Major Project allows you to define a specialist direction aligned with your interests and career ambitions, supported by research, professional context, and reflective practice. Outcomes may be creative, entrepreneurial, or research-led, preparing you for graduate employment, further study, or self-directed professional pathways.