BSc (Hons) Business Management with Entrepreneurship Bachelor's degree at the University of Brighton

You will gain an overview of marketing as a discipline and its core concepts during this module. You will cover areas including the role and function of marketing; the external marketing environment; internal marketing analysis tools; competitor analysis and competitive marketing strategy; segmentation, targeting and positioning; pricing strategies and tactics; and branding, differentiation and key selling points.

This module introduces you to digital technologies and operations management in business. You'll explore contemporary issues, innovation and future trends in IS and operations management, examining how managers use digital technologies to measure and improve operations and systems performance. You'll also develop an understanding of processes and how to improve them in both service-oriented and manufacturing-sector organisations.

This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting and finance. You will develop a basic understanding of an organisation's financial position and performance through the application of appropriate analytical tools and procedures.

In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management and will give you an insight into how people are managed and organised in the workplace. You will develop an understanding of the relationship between the internal and external environment and the role that employees play in designing and achieving organisational goals.

In this module you will create a business plan, a project plan and a marketing plan that include a digital presence. You'll integrate and apply skills and learning from other year 1 modules using project management skills to deliver a practical and applied business project, to demonstrate your understanding of market dynamics, financial structures and HRM employment strategies.

This is your opportunity to apply both macro and microeconomic analysis to a related set of case studies. You will start by analysing an industry at a global level, move onto looking at macroeconomic data for a country that is key to that industry, and then apply microeconomic analysis to a company within that industry.

On this module you will explore the impact of digital transformation in the context of business management. You'll cover the evolution of information systems, the role of AI in business and different digital business models. You will examine ethical and social considerations, including data privacy and the digital divide, and the relationship between technology and inequality. Finally, you'll look at future trends in digital business, aligning with the United Nations Sustainable Development Goal

The focus of this module is to develop a high-performing team with other students. You will learn through the practical application of tools and frameworks that support the challenges of team working. The exact content will be based on your team's needs at the time, decided in collaboration with the course team, but this could include team roles and learning environments, reflecting on team learning, leadership theories, giving and receiving constructive feedback and managing projects in a team.

In this module you will use what you've learned so far to manage your own team venture. The emphasis is on learning by doing, allowing you to develop entrepreneurial skills and competencies. The specific content will be based on your team and your venture's needs and decided in collaboration with the course team, but could include recruitment, leadership and management, marketing, building a brand, social and sustainable entrepreneurship, building networks, financing a small venture or conflict

Cross-cultural Research will help prepare you for your final year project, year abroad or placement year. You will further develop your research skills and cross-cultural awareness by exploring the role and nature of research in academic and professional environments. Areas covered may include conducting a preliminary literature review; designing a research project; methodology and methods; ethical considerations; and presenting research findings.

This module focuses on the use of innovation in the twenty-first century. You will explore structured innovation processes, the lean start-up model as well as uses of frugal innovation. You'll gain the knowledge and skills needed to manage and explore different types of innovation processes, assess the resource implications and relate innovation to organisational agility.

Using a hands-on approach, you'll reinforce and build upon your understanding of theories and models, and apply these concepts by working in team activities involving management of yourself and others. You'll explore common issues that are faced when working in groups and teams, equipping you with the skills to become an effective team worker and leader.

This module builds on knowledge developed in year 2. You will work together developing into a high-performing team where different skills and capabilities are optimised, tasks are structured and communication and cooperation is high. As a team, you will determine the exact content of the module, based on your practical needs. This could include diversity and difference in teams