BA (Hons) Fashion, Marketing and Communication Bachelor's degree at the University of Derby

The module aims to introduce you to the processes, skills and knowledge required to operate as a creative within Fashion. You will be introduced to a range of design, technical knowledge and communication skills. These will include: Drawing and visualisation Fundamentals of pattern and garment construction Surface pattern and printed textiles Photography and imaging Digital fashion Fashion communication Crucially you will understand the inter-relationship of these skills and practices in a Fashion Industry context and take the first steps in determining your academic journey in fashion. The work in this module demands a reflective, questioning and analytical approach which will be supported

Assessment: Coursework

"Photographic Studio Production - People" is a module designed to develop essential skills for photographing people in a professional studio setting, with a focus on portraiture, fashion photography, and the creative practice of tableau vivant. You will learn how to manipulate studio lighting to highlight the human form, experimenting with various techniques to create dynamic and compelling portraits. In fashion photography, the module explores styling, posing, and the integration of fashion elements to produce visually engaging imagery. The module also introduces the concept of tableau vivant, a practice that involves creating staged, narrative-driven compositions. You will explore the aest

Assessment: Coursework

This module is the culmination of the practices, knowledges and skills students have experienced in the first year of Fashion Marketing and Communication. It brings those experiences together in a focused brief responding to a defined industry situation and context. You will experiment with a range of potential responses engaging in rapid concept testing along with research into specific fashion markets and consumers. They will consider wider cultural, social and economic factors influencing the situation they are responding to. The module will conclude with you making a pitch presentation of your concept supported by visual research materials. Module learning outcomes On successful completi

Assessment: Coursework

This introduction to the “fundamentals of marketing” module will provide you with a basic understanding of the current and emerging marketing principles and techniques within the business environment. It seeks to establish that sustainable market success within a highly competitive environment can only be achieved by developing products or services based upon an understanding of the external environment and customers’ needs and wants. During the module you will not only consider how to add value for customers and other stakeholders but also learn to assess the impact that marketing activities have on consumers’ lives. Your assessment is coursework-based, designed to enable you to demonstrate

Assessment: Coursework

Customers are faced with almost unlimited choice of products and services that are likely to satisfy their needs and wants, coupled with an ever growing number of channels through which to purchase. This makes it increasingly difficult for organisations to cut through the clutter of communication and to make themselves visible to prospective buyers. Developing powerful brands is one such way in which to attract the attention of customers. The branding and popular culture landscape is dominated by the marketers, the promise makers the people who commission the neon lights and the funky adverts. In our consumer society brands have become an obsession. But an often forgotten fact is that the pe

Assessment: Coursework

The Visual Message and The Audience module is designed to develop your ability to create commercially relevant photographic work that communicates ideas effectively to target audiences. With a focus on bridging creative vision and professional practice, this module guides you in refining your visual identity while addressing the specific demands of client briefs. You will engage with practical projects that emphasize the translation of creative concepts into purposeful, audience-driven images. Key themes include understanding audience psychology, crafting visual messages with impact, and tailoring photographic work to meet commercial objectives. Workshops will focus on advanced technical ski

Assessment: Coursework

This module frames the process of applying your fashion practices into an industry context through the development of project(s) in collaboration with Industry partners. A Project brief will be set in collaboration with one or more industry partners, outlining a specific commercial problem which they would like you to research and respond to. Students in both Fashion and Fashion, Marketing and Communication will form a dialogic studio to develop and debate research and development processes and ultimately conceptual and realised work which will be presented to the partner. You will be able to utilise this context to evolve your specific Fashion specialisation, whether in Design, Textiles, Ma

Assessment: Coursework

This module aims to enable you to bring together the accumulated experiences of Level 5 into a personal practice which provides a foundation for your independently negotiated modules in Level 6. The module provides an open brief for Fashion Marketing and Communication students to experience the process of negotiation and aligning their interests with a marketing and communication brief. You will reflect on your work to generate a collection of material which showcases your strengths as a Fashion Marketeer and/or Fashion Communicator. From a tutor led template you will develop a commercial brief for yourself considering the different factors which go into the formation of such briefs and the

Assessment: Coursework

Satisfying customers, consumers and clients is a priority for all organisations if they wish to survive and prosper. This can only be achieved if organisations are able to see the world through their customers’ eyes, understand the often seemingly irrational nature of their purchasing behaviour and respond with appropriate products, services and processes. This module provides you with the opportunity to apply and further develop some of the knowledge and skills you have acquired in previous modules to delve into consumers’ conscious and unconscious motivations for their purchases and consumption behaviour. It provides a foundation for analysing and evaluating customer needs and wants. Worki

Assessment: Coursework

Creative Industry and Enterprise Lab - Explorations is a module that aims to underpin your industry interests and intentions with experiences, methods and approaches rooted in best practice. In particular this will focus on experiential research undertaken through work experience placements and internships, and/or creative enterprise development looking at bringing a product or service to market. In both cases these rely on understanding the needs of different stakeholders and applying knowledge, skills and competences to understand how they can add value to that given situation. The experiential knowledge acquired will be contextualised by a range of workshops and resources which will addit

Assessment: Coursework

This module provides a framework for the development of “lifelong learning” skills appropriate to all areas of professional practice; including objective setting, planning, negotiating, implementing, demonstrating and reflecting. The emphasis in this module is on the analysis and evaluation of the work completed within the organisation. This module also gives students an opportunity to relate their academic knowledge to the work environment.

Assessment: Coursework

Students need to be aware of the commercial realities and external factors that influence the success of an organisation. This module provides opportunities for students to acquire an understanding of contemporary issues that may impact on industrial and professional practices relevant to a career within their chosen discipline. During this period of work experience, students can gain a deeper appreciation of the responsibilities arising from both corporate and individual responses to such issues, thus enabling them to relate to the wider world when exploring a personal direction for potential career development.

Assessment: Coursework

Fashion Agency Project kicks off the year for Fashion Marketing and Communication students with an industry briefed project. A specific industry partner will present a brief outlining a commercial problem and context relevant to Fashion. You will develop a response to the brief, in small teams, researching and ideating, and then developing an outcome in response. The brief will require a significant research process, looking at trend, marketing and commercial evidence, consumer research and analysis. It will also require creativity to look at the situation in different ways and develop solutions which are inventive and credible through being supported by research. You will develop a professi

Assessment: Coursework

This module is the culminating module for Fashion students’ study and aims to provide a launchpad into post-graduation professional life. Drawing on your previous experiences within the programme, you will work with independence and initiative to develop a collection of work which evidences your professional, aesthetic and ethical ambitions. For BA Fashion Students, the primary mode for this is a Fashion collection, normally presented to a public and professional audience both within the University and also at external events. These have included Graduate Fashion Week in London. For BA Fashion, Marketing and Communication students this will be a conceptual proposition developed in response t

Assessment: Coursework

Developing Marketing Strategies that focus on customers are often stated as priorities for modern day businesses. However in practice this is difficult to achieve and may require business leaders to significantly change their mindsets to deliver effective and sustainable change, which engages both employees and customers. In this module you will be able to examine the marketing strategies of those organisations that are thriving and successful and those that are failing. The module will go beyond the traditional models of market analysis and planning. We will be seeking to look at strategy from a creative point of view (and not just as an analytical approach taken by some). We will look at h

Assessment: Coursework

This module has been developed in response to demand from employers for graduates who understand the importance and complexity of branding for 21st-century marketing. One of the key challenges for organisations and individuals (eg celebrity) is to create distinctive, sustainable and differentiated identities and positions for themselves in an increasingly cluttered marketplace. Developing celebrity and brands based on other forms of popular culture that accurately and effectively reflect their goals, values, personality and aspirations on the one hand and benefits and satisfaction sought by a variety of customers on the other is one way in which organisations can increase their visibility, d

Assessment: Coursework

Creative Industry and Enterprise Lab - Strategies provides an opportunity for you to focus on a specific research investigation which articulates both your future and also the future of a specific industry context. This may take the form of an enterprise proposition, researching market opportunities, and forming an innovative proposal around these. This may take the form of an investigation into a specific industry problem and applying research to consider a novel response. The module begins with an audit of the your strengths, competences, and development needs, together with your professional intentions. Diagnostics around interpersonal and business development skills will support you in t

Assessment: Coursework