BA (Hons) International Tourism Management Bachelor's degree at University College Birmingham
BA (Hons) International Tourism Management at UCB is recognised by the Institute of Travel and Tourism (ITT), and the university holds Silver for teaching quality in the Office for Students' TEF 2023.
About this course
BA (Hons) International Tourism Management is a Bachelor's degree (BA (Hons)) at UCB. It is studied part-time; duration varies by route.
For Tourism, transport and travel graduates from this provider, 65% were in work or further study 15 months after graduating, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 70; avoid reading small differences as meaningful. Cohort 2021-22. Graduate Outcomes work or further study 65% (2021-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Global Tourism EnvironmentCore
Module details
Explore the dynamic world of international tourism with Global Tourism Environment. You will uncover the key players, sectors, and dynamic events that shape the global tourism industry. Learn how external factors like geopolitics, economic shifts, and emerging markets impact travel while gaining insight into the legal and regulatory frameworks governing movement across borders. Discover the social, cultural, and economic significance of tourism, and explore how digital innovations and sustainabi
- Tourist Consumer BehaviourCore
Module details
Tourist Consumer Behaviour offers an in-depth exploration of the factors influencing how and why people travel. From understanding the motivations behind travel choices to examining how cultural, psychological, and economic factors shape tourist behaviour, this is an essential first step in understanding tourism and hospitality marketing. You will engage with key theories and practical examples, learning how consumer trends and behaviours impact destinations, businesses, and the wider travel ind
- Personal BrandingCore
Module details
You will be introduced to the concept of future employability readiness with the module Personal Branding. You will develop the knowledge and skills needed to develop your personal brand as a professional or entrepreneur of the future. This will include building an external profile and being introduced to a range of experiences related to the programme of study that you undertake, all designed to prepare you for successful placement and work experience opportunities.
- Digital Content CreationCore
Module details
In this module you will explore principles, tactics, and tools for the effective curation of digital content that resonates with the modern consumer. You will learn how to develop compelling narratives, multimedia content, and digital marketing tactics to engage diverse audiences. With a focus on practical application, this module will help you to develop the essential skills needed to design innovative content campaigns that reflect evolving industry trends and sustainability goals.
- Tourism Destination SuccessCore
Module details
Tourism Destination Success will provide you with a comprehensive overview of the key factors needed for the success of tourism destinations. You will explore topics such as the development of compelling products and experiences, connectivity, active local community involvement, and effective government support. You will reflect on the challenges destinations face, including managing overtourism, adopting sustainable practices, and maintaining competitiveness over time. You will develop valuable
- Tourism Sales and Product DevelopmentCore
Module details
In this module you will take on the role of a tour operator or online travel agent and create travel experiences and tour packages. You will develop practical knowledge of all the key elements that make up a successful tour package, taking key components, such as transportation, accommodation and cultural assets, to form a specialist tour package for a specific audience. From destination research and sales techniques to digital transformation and stakeholder collaboration, you will gain essentia
Year 2 7 modules
- Visitor Attraction ManagementCore
Module details
In this module you will be given the opportunity to evaluate the visitor experience of a prominent regional attraction, exploring the vital role of visitor attractions in tourism and examining key themes such as visitor types, experience management, operational challenges, and storytelling techniques. You will explore best practice in crowd control, customer service, and online reputation management while addressing ethical, sustainable, and inclusive tourism practices. Using real world examples
- Operational Financial ManagementCore
Module details
In this module you will develop your ability to interpret and analyse key financial and management data to influence departmental and organisational profitability. You will develop the techniques of effective pricing, cost management and budgeting to positively impact business operations. You will gain knowledge of the application of performance indicators and commercial awareness, and learn how to monitor and evaluate financial performance.
- Marketing Consultancy ProjectCore
Module details
This practical module is designed to provide you with real-world experience through work as a marketing consultant with a live client from the aviation, tourism or hospitality industry. The context of the project will be to develop and implement a targeted marketing campaign focusing on showcasing a new product, service or customer experience following the brief from the client. This project will enhance your employability and can be added to your CV as a live consultancy project.
- Business InnovationCore
Module details
In this module you will be introduced to the principles and practices of business research in the hospitality, tourism or aviation industries, providing you with the necessary skills to design and conduct research that solves business problems and enhances opportunities. You will explore key stages of the research process, from defining SMART aims and objectives, completing background research into key theories and thinking, and explaining research processes, to analysing findings and developing
- Sustainable Tourism ManagementCore
Module details
In this module you will move beyond traditional sustainability models to develop cutting-edge skills that position you as a next-generation tourism professional. By exploring innovative approaches to ecosystem conservation, community engagement, circular economy principles, and regenerative design, you will gain the practical expertise that global businesses are desperately seeking. Whether you are driven by environmental passion, social impact, or a desire to create meaningful change, this modu
- Event Tourism and the Visitor EconomyOptional
Module details
In this module you will explore the role of medium to large-scale events in shaping a destination's visitor economy, examining how destinations bid for and host major events and considering operational planning, legacy, and stakeholder engagement. You will gain insights into the economic, social, and political impacts of events, along with the challenges and opportunities they present. The module covers key topics such as destination competition, infrastructure development, visitor management, s
- Niche TourismOptional
Module details
This module delves into the growing importance of niche tourism markets, from adventure and wellness to culture
Year 2/3 1 modules
- Work PlacementOptional
Module details
You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
On this course, you'll study tourism management within an international business framework. You'll usually begin with foundations in organisational structure, marketing principles and business economics. In your second year, you'll move into operations and supply chain management, organisational behaviour and strategy, exploring how companies compete and function globally. In your final year, you'll choose specialist pathways such as entrepreneurship, international business, digital business, consulting or marketing, and complete a capstone project or consultancy brief that integrates your learning. Throughout, the emphasis is on how tourism enterprises operate across borders and serve diverse markets.
Who it's for
This course suits working professionals and those seeking flexible study options in tourism and business management. Part-time delivery allows you to balance academic learning with employment or other commitments. It's designed for students interested in international tourism, hospitality operations, or broader business management roles within the sector.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating, and 60% of working graduates are in highly skilled roles or pursuing further study. Graduate earnings data (national figures) shows starting salaries of £24,000–£32,000 at 15 months; after three years, £21,250–£30,000; and after five years, £26,350–£37,200.
University & format
This BA (Hons) degree is studied part-time at University College Birmingham, a university located in Birmingham. The course is taught in English and is recognised by the Institute of Travel and Tourism (ITT). University College Birmingham is a UK degree-awarding body, and the degree is nationally recognised. The university holds a Silver award for teaching quality in the Office for Students' Teaching Excellence Framework 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Part-time application dates vary by provider. UCAS dates
Paid work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Opened 2 July 2026; last choice 19 October 2026. Check vacancies now. A cached page never claims a place is still available.
Entry & how to get in
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N810). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by Apply directly to the provider
Part-time application dates vary by provider. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at UCB →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £23,000 – £32,000 | 70 |
| 3 years after | £17,000 | £14,000 – £20,000 | 20 |
| 5 years after | £19,500 | £14,500 – £23,000 | 15 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 70; avoid reading small differences as meaningful. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Moderate evidence. Published sample: 70; avoid reading small differences as meaningful. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
65% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.7 out of 10: NSS 88.7% · in work or study 65%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University College Birmingham
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around University College Birmingham
5,216 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to UCB from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by UCB; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check UCB’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with UCB and gov.uk before you apply.
Related courses
More at UCB
Business & Management at other universities
Common questions
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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