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University of Strathclyde · Undergraduate
BA (Hons) French and Marketing Bachelor's degree at Strathclyde
BA (Hons) French and Marketing at Strathclyde. You'll develop fluency in French alongside marketing strategy, financial analysis, and organisational management.
BA (Hons)
Award
4
Years
Full-time
Study mode
95%
in work/study (15m)
About this course
BA (Hons) French and Marketing is a Bachelor's degree (BA (Hons)) at Strathclyde, based in John Anderson Campus. It runs 4 years, studied full-time.
For Marketing graduates from this provider, 95% were in work or further study 15 months after graduating, 85% in highly skilled roles, typical earnings around £26,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.9
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent85
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Graduate outcomes
In work or further study 15 months after graduating
Exceptional95
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 95% (2022-23; Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Excellent88
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 88% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 3 modules
- French 1A
Module details
Organized around linguistic progression towards level B1 in the Common European Framework of Reference for Languages, with cultural background input
- French 1B
Module details
Continuation of linguistic progression towards level B1 with cultural topics including The Making of Modern France, France in a Global Context, Understanding the French Republic, French Identities, Contemporary French Society, and introductory lecture on 'What is translation about?'
- Introduction to Marketing
Module details
Marketing is a key part of any successful business. Exposure to concepts and ideas from economics, sociology, psychology, geography and other social sciences in the context of the competitive business environment
Year 2 9 modules
- Le Monde du Travail
Module details
Cultural focus on time (35 hour week, RTT and 'ponts', paternity/maternity leave) and 'human resources' (hierarchical organisation, discrimination, unions, relocation). Linguistic focus on negation, asking questions, using pronouns
- La France et L'Europe
Module details
Cultural focus on origins of the European ideal, Europe and the EU viewed from France. Linguistic focus on subjunctive mood
- Immigration & Nationalité
Module details
Cultural focus on historical view of immigration in France and the specificity of the French 'integration' system. Linguistic focus on the system of tenses in French (concentrating on past tenses)
- Les Femmes en Politique
Module details
Cultural focus on French politics, concentrating on topical issues. Linguistic focus on modal verbs
- Les Régions
Module details
Cultural focus on decentralisation and importance of regions in France. Linguistic focus on the passive voice
- L'Économie
Module details
Cultural focus on the French economy (role of the state) and marketing à la française. Linguistic focus on equivalent of –ing in French
- French Culture and History 2
Module details
Focus on the Occupation and French Colonialism/Decolonisation, with analysis of texts and films including Au Revoir les Enfants, Stupeur et Tremblements, L'Étranger, Le Samourai, and historical texts
- Understanding Consumers & Markets
Module details
Explores factors that influence consumer behaviour and shape consumption practices. Covers psychological theories, market research concepts and techniques, qualitative and quantitative research methods. Opportunity to acquire Market Research Society qualification
Assessment: combination of individual and group coursework
- Services & Retail Marketing
Module details
Explores unique characteristics of services and service organisations' approach to marketing strategy. Covers extended marketing mix, service retailers, retail strategies, supply chains and sustainable practices
Assessment: combination of individual and group coursework
Year 3 7 modules
- L'Esclavage Moderne
Module details
Historical review of slavery and modern forms of slavery. Linguistic focus on reinforcement of subjunctive mood, passive voice and negative forms
- Les Nouvelles Façons de Consommer
Module details
Cultural focus on the impact of consumerism on the environment. Linguistic focus on adjectives and comparative, hypothesis, conditional mood
- Le Système Éducatif
Module details
Look at current issues in the French education system. Linguistic focus on reported speech, imperative mood, further work on pronouns
- L'Année à l'Étranger
Module details
Practical module aiming at preparing students for the year abroad
- French Studies 3
Module details
Freedom and Identity in France and the Francophone world, based on study of texts and films including Milou en mai, Poverty, The Dreyfus Affair, Monsieur Klein, Rue des Boutiques Obscures, and National Identity in the Third Republic
- Strategic Marketing in an International Context
Module details
Equips students for careers in strategic marketing in various industries. Covers strategy formulation and planning in domestic and international contexts, including questions on why products/services succeed or fail and challenges in designing profitable sustainable marketing strategies
Assessment: combination of individual and group coursework
- Marketing Communications in the Digital Age
Module details
Explores traditional and digital marketing communications. Covers strategic role of marketing communications and integration of both traditional and digital communications to develop a marketing communications plan
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines French language and cultural study with core marketing and business disciplines. You'll usually start with foundations in management, organisations and marketing principles, alongside business economics and data skills. As you progress through Year 2, you'll deepen your understanding of operations, organisational behaviour and strategy. In Year 3 and beyond, you'll select specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, and typically complete a capstone project or consultancy brief that integrates your learning. Throughout, you'll develop both strategic marketing thinking and applied business analysis capabilities.
Who it's for
This course suits students interested in combining language skills with business careers. Most accepted students held A-levels or equivalent qualifications, with a typical UCAS tariff of more than 240 points. You should be comfortable studying across both humanities and business disciplines. The university welcomes applications from students with diverse educational backgrounds who meet the entry criteria.
Careers & job market
Graduates in Business & Management enter varied roles. Nationally, 87% of graduates are in work or further study within 15 months, and 60% of working graduates are in highly skilled positions. Specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting are available. Starting salaries nationally range from £24,000 to £32,000; after five years, £26,350 to £37,200. These are national figures from Graduate Outcomes and LEO data, not university-specific guarantees.
University & format
The University of Strathclyde is a public university founded in 1796, based at John Anderson Campus. This BA (Hons) French and Marketing is a full-time degree taught in English, lasting 4 years. The university is a recognised UK degree-awarding body; your degree will be nationally recognised. Strathclyde is.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively. Overall student satisfaction: 82%.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
PlacementPublished placement option
Work placement. Availability, selection and pay can vary.
Entry & how to get in
Most entrants held A-levels or equivalent80% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: More than 240 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check Strathclyde's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 80% |
| another higher-education qualification | 20% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Competitive entry
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesA*A*A*+A-level equivalent admitted students held
UCAS codeRN15quote this on your application
- 1Register on UCAS Hub
Create your UCAS application and add this course (code RN15). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask Strathclyde whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
International£22,750 / yr
Provider fee page. Set under Scotland's student-finance system; the provider's page is authoritative.
Check fees at Strathclyde →If you normally live in Scotland
For eligible Scottish-domiciled students at an eligible Scottish provider, SAAS can pay tuition directly. Living-cost support can combine bursary and loan and depends on household income and student circumstances. Students from elsewhere use their home funding body.
Check the current amounts with SAAS →Paying for it
- SAAS tuition payment: paid directly to the university for eligible Scottish-domiciled students, applied for through SAAS.
- Living-cost support: a mix of bursary and loan from SAAS, depending on household income.
- Repayment: only above the Scottish repayment threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Scotland runs its own system through SAAS; check saas.gov.uk for current rates.
Funding matched to this course
All Strathclyde funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
Faculty of Engineering International Scholarship15% reduction in tuition fees
self-funded, international (non-EU) undergraduate students beginning September 2026
Check eligibility →Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
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Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,500 | £24,500 – £31,000 | 25 |
| 3 years after | £26,500 | £22,000 – £32,500 | 125 |
| 5 years after | £34,000 | £26,500 – £47,000 | 125 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
95%
in work or further study 15 months on
85%
in highly skilled work or study
88%
continue past their first year
85%
find their work meaningful
85%
say work fits their future plans
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
Starting (15 months) HESA GO
£26,500
£24,000 – £32,000After 3 years LEO
£26,500
£21,250 – £30,000After 5 years LEO
£34,000
£26,350 – £37,200national rangethis course’s medianaxis £20,000 – £38,500
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
95 of 100
were in work or further study
15 months after graduation
60% working5% working and studying10% in further study85% in highly skilled work or study
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
This course £34,000Peer median £31,000Middle 50% £26,500–£37,000
66th percentile
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Anglia Ruskin UniversityBSc (Hons) Business and Healthcare Management£34,000Anglia Ruskin UniversityBSc (Hons) Business and Healthcare Management£34,000Anglia Ruskin UniversityBSc (Hons) Business and Human Resource Management£34,000Anglia Ruskin UniversityBSc (Hons) Business and Human Resource Management£34,000
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 60% of published destinations · ASHE median £38,760
- Teaching ProfessionalsSOC 2020 231 · 25% of published destinations · ASHE median £42,660
- Business, Research and Administrative ProfessionalsSOC 2020 243 · 10% of published destinations · ASHE median £48,746
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 30; response rate: 70%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes60%
of working graduates are in highly skilled work or further study.
highly skilled81%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
Fees for this course are set under Scotland's own student-finance system, not the England cap; check the provider's course page for the exact figure. Tuition for eligible Scottish-domiciled students is paid by SAAS directly to the university, applied for through SAAS and not Student Finance England. Living-cost support is a mix of bursary and loan, and you repay only above the Scottish threshold.
📈
Where graduates go
95% were in work or further study 15 months after graduating, with a median salary of £26,500. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.9 out of 10: NSS 84.9% · in work or study 95% · continued 88%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Strathclyde
All students22,225
International18.8%
Aged 25+28.6%
Business and management across the UK
Students586,710
Aged 25+44.3%
HESA student record 2024/25. Counts are rounded.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Strathclyde from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £22,750 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Strathclyde offers the Faculty of Engineering International Scholarship (15% reduction in tuition fees) for international students, see Scholarships above.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Strathclyde and gov.uk before you apply.
Related courses
More at Strathclyde
SBA (Hons) Business Analysis and Technology and Business EnterpriseBA (Hons) · StrathclydeSBA (Hons) Business Analysis and Technology and Business LawBA (Hons) · StrathclydeSBA (Hons) Business Analysis and Technology and EconomicsBA (Hons) · StrathclydeSBA (Hons) Business Analysis and Technology and Hospitality and Tourism ManagementBA (Hons) · Strathclyde
Business & Management at other universities
Common questions
How competitive is entry?
Entry is competitive. Accepted students typically held strong UCAS tariffs. The most common tariff band among recent entrants was More than 240 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by Strathclyde. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Marketing graduates from this provider, 95% were in work or further study 15 months after graduating, 85% in highly skilled roles, typical earnings around £26,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
Fees for this course are set under Scotland's own student-finance system, not the England cap; check the provider's course page for the exact figure. Tuition for eligible Scottish-domiciled students is paid by SAAS directly to the university, applied for through SAAS and not Student Finance England. Living-cost support is a mix of bursary and loan, and you repay only above the Scottish threshold. See Fees & funding on this page to work out your numbers.
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