BA (Hons) Business & Marketing Bachelor's degree at West of Scotland
BA (Hons) Business & Marketing at West of Scotland is accredited by the Chartered Institute of Personnel and Development (CIPD) and the Chartered Institute of Marketing (CIM), enabling you to progress towards CIM qualifications via the Graduate Gateway.
About this course
The BA in Business & Marketing will give you a sound grasp of the principles and practice of marketing for modern businesses. From the provider’s course page.
BA (Hons) Business & Marketing is a Bachelor's degree (BA (Hons)) at West of Scotland, based in Paisley. It is studied part-time; duration varies by route.
For Business studies graduates from this provider, 80% were in work or further study 15 months after graduating, 90% in highly skilled roles, typical earnings around £35,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Moderate evidence Published sample: 65; avoid reading small differences as meaningful. Cohort 2021-22. Graduate Outcomes work or further study 80% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 60% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 3 4 modules
- Marketing Communications MixCore
- B2B Marketing and Relationship NetworksCore
- Digital Marketing and AnalyticsCore
- Research Design and MethodsCore
Module details
aims to prepare students for the Honours year
Year 4 4 modules
- Marketing Strategy TheoryCore
- Brands and BrandingCore
- Customer Experiences and RelationshipsCore
- Honours projectCore40 credits
Modules 7 modules
- Introduction to MarketingOptional
- Marketing for A Better FutureOptional
- Introducing People ManagementOptional
- Introduction to Accounting & FinanceOptional
- Marketing Research PracticeOptional
- Global MarketingOptional
- Contemporary Consumer BehaviourOptional
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course gives you a sound grasp of the principles and practice of marketing for modern businesses. You'll usually begin with the foundations of management, organisations and marketing principles, alongside business economics and data skills. As you progress, you'll move to operational and strategic topics, supply chain management, organisational behaviour, and competitive strategy, alongside specialist options such as entrepreneurship, international business, digital business, consulting, and people & HR. In your final year, you'll typically undertake advanced modules in innovation and a capstone project or consultancy assignment, integrating knowledge across the whole degree.
Who it's for
Most entrants hold another higher-education qualification; 85% of accepted students came in with one. The part-time structure suits those balancing study with work or other commitments. Check the university's funding pages for bursaries and scholarships.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating. Of those working, 60% are in highly skilled roles or undertaking further study. National graduate earnings data shows starting salaries of £24,000–£32,000 at 15 months; after three years, £21,250–£30,000; and after five years, £26,350–£37,200. These figures reflect the broader labour market rather than university-specific outcomes.
University & format
This BA (Hons) is studied part-time at the University of West of Scotland, located in Paisley. Instruction is in English. The course is accredited by the Chartered Institute of Marketing (CIM) for gaining CIM qualifications through the Graduate Gateway, and by the Chartered Institute of Personnel and Development (CIPD). As a recognised UK degree-awarding body, your degree will be nationally recognised.
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Part-time application dates vary by provider. UCAS dates
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
See and book current events. Dates can fill or change.
Opened 2 July 2026; last choice 19 October 2026. Check vacancies now. A cached page never claims a place is still available.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
Qualifications held on entry
| Qualification | Share |
|---|---|
| another higher-education qualification | 85% |
| a previous degree | 15% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by Apply directly to the provider
Part-time application dates vary by provider. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. Set under Scotland's student-finance system; the provider's page is authoritative.
Check fees at West of Scotland →If you normally live in Scotland
For eligible Scottish-domiciled students at an eligible Scottish provider, SAAS can pay tuition directly. Living-cost support can combine bursary and loan and depends on household income and student circumstances. Students from elsewhere use their home funding body.
Check the current amounts with SAAS →Paying for it
- SAAS tuition payment: paid directly to the university for eligible Scottish-domiciled students, applied for through SAAS.
- Living-cost support: a mix of bursary and loan from SAAS, depending on household income.
- Repayment: only above the Scottish repayment threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Scotland runs its own system through SAAS; check saas.gov.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £35,000 | £30,000 – £55,000 | 65 |
| 3 years after | £29,000 | £23,500 – £37,000 | 65 |
| 5 years after | £30,500 | £21,000 – £44,500 | 60 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 65; avoid reading small differences as meaningful. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 65; avoid reading small differences as meaningful. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Managers, directors and senior officialsSOC 2020 1 · 25% of published destinations · ASHE median £51,733
- Other Educational ProfessionalsSOC 2020 232 · 20% of published destinations · ASHE median £47,130
- Engineering professionalsSOC 2020 212 · 10% of published destinations · ASHE median £50,325
- Other Health ProfessionalsSOC 2020 225 · 10% of published destinations · ASHE median £42,902
- Business and Financial Project Management ProfessionalsDiscover Uni category · 10% of published destinations
- Sports and fitness occupationsSOC 2020 343 · 10% of published destinations · ASHE median £13,819
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 20; response rate: 65%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Fees for this course are set under Scotland's own student-finance system, not the England cap; check the provider's course page for the exact figure. Tuition for eligible Scottish-domiciled students is paid by SAAS directly to the university, applied for through SAAS and not Student Finance England. Living-cost support is a mix of bursary and loan, and you repay only above the Scottish threshold.
Where graduates go
80% were in work or further study 15 months after graduating, with a median salary of £35,000. See the full breakdown in Careers & earnings above.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.0 out of 10: in work or study 80% · continued 60%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of West of Scotland
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to West of Scotland from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £15,500 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check West of Scotland’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with West of Scotland and gov.uk before you apply.
Related courses
More at West of Scotland
Business & Management at other universities
Common questions
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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