BSc (Hons) Business and Management Bachelor's degree at Brunel University of London

This module broadens your skills in using IT and statistics to manage, analyse and interpret data so you can make clearer, more confident decisions in a fast‑moving business environment. It covers how organisations use ICT, what good digital practice looks like, and how to collect, evaluate and work with data effectively, including the principles behind managing information.

Developing students' understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.

The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision-making. Students will learn how to: prepare a set of essential financial statements

This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.

This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students' experience of organisations.

This module introduces students to the fundamental concepts and strategies in marketing. It covers a wide range of topics, including market research, consumer behaviour, branding, product development, pricing, marketing communication and retailing, digital marketing, among others. The module blends theoretical knowledge with practical case examples, preparing students for real-world marketing challenges.

Companies seeking to successfully ride the wave of the knowledge economy must always consider ideas as the most precious commodity and employees who produce them as sought-after resources. There is increased recognition that the competitive advantage of organisations depends heavily on their ability to capitalise on their employees' ideas. The value of creativity as a means of enhancing communication, promoting organisational learning, as well as helping the development of new ideas, solutions a

This module offers you the tools, theories, and strategies to navigate and lead in the digital age. As businesses increasingly shift their operations online, professionals equipped with the right digital marketing skillset are in high demand. This module aims to provide you with both a conceptual understanding and applied skills to analyse digital consumer behaviour, develop digital communication strategies, and create value through data-driven insights.

The aim of this module is to introduce students to issues, debates, and controversies relating to the field of human resource management (HRM). The module intends to develop students' awareness of people management issues within and outside the workplace. The people management issues are set against the background of national and international issues that affect HRM policies and practices.

The aims of this module are to introduce students to the core concepts underpinning effective operations management, in both manufacturing and service operations settings; to enhance students understanding of the contribution of the operations function to strategy and organisational performance, foster a critical appreciation of the key operational issues faced by operations managers; and to develop analytical skills which underpin sound operations management infrastructure decision making

This module offers opportunity to examine the approaches, practices, contributions and skills involved in project management. Responsibilities for projects involve ability to analyse business needs, design solutions, plan, test, and co-ordinate implementation, being aware of the human factor requirements and the use of computer-based information system tools.

This module aims to develop the students' understanding and skills in the application of quantitative and qualitative research methods in business management and interpret data and present coherent and appropriate recommendations that lead to effective business and management decisions.

The module aims to provide students with the opportunity to gain critical understanding of theories and contemporary approaches to: business ethics, corporate social responsibility and governance in the age of globalisation, and the challenges of sustainable development and business responses to it.

This module is designed to give students an understanding of the role of knowledge assets as a key to corporate success and particularly in relation to innovation. It examines how organisations create, utilise and exploit knowledge in the globalising knowledge-based economy, and the wider social and economic factors affecting knowledge creation and transfer.

This modular block equips students to design and lead evidence-based digital transformation with a particular focus on AI (predictive, generative and agentic). Students will develop a strategic understanding of how AI, platforms, ecosystems and data reshape business models and operations, and how to scale pilots into enterprise value. They will build organisational capabilities including governance, roles, culture and skills for AI-enabled change, while addressing risks, ethics and regulation. S

This module is aimed at exposing students to various approaches to new (small) venture creation. It is intended to help students develop entrepreneurial mindset and thinking and/or create potential business. It highlights various aspects of small venture creation, including generating new ideas and identifying business opportunities and assessing their viability to be pursued, considering resource requirements and competition.

This unit explores, through a review of theories and models, different HR strategies and functions available to contemporary organisations, the ways that these are evolving and the contribution that effective and efficient HR services make to organizational performance. The unit further provides a good foundation for applying select analytical methods and artificial intelligence to support HR processes. It will also review organisational design and change management and how these support organiz

This module offers a comprehensive exploration of Human Resource Management (HRM) as a scientific discipline and a framework for analysing how organizations effectively manage their workforce. It delves into the evolution of HRM, its current practices within contemporary organizations, the strategic significance of HRM, and its impact on overall organisational performance

The module addresses critical understanding and ability in assessing the effectiveness of international marketing. It targets principles and issues that drive markets world-wide. Students develop insight and investigative ability concerning cross-national and cross-cultural business contexts.

This core module develops students' ability to critically appraise contemporary organisational issues and managerial responses. It provides targeted support in research methods and in effectively communicating findings through presentations, discussions and an extended written report. Students draw on prior learning and experience in business-related disciplines while engaging with advanced management theory and research to gain fresh insights. For the Individual Project, students identify and i

This module aims to enable students to appreciate the many, wide ranging issues and challenges that confront strategic managers, introduce concepts, topics and methodological approaches relevant to the analysis of the strategic position of the organisation and the development and implementation of strategies in complex uncertain environments, including a consideration of major operational implications, and to develop skills of strategic thinking, analysis and argument.