BSc (Hons) Business Management with Entrepreneurship with placement year Bachelor's degree at Brunel University of London

This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.

This module's primary aim is to broaden students' knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.

This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students' experience of organisations.

Developing students' understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.

This module introduces students to the fundamental concepts and strategies in marketing. It covers a wide range of topics, including market research, consumer behaviour, branding, product development, pricing, marketing communication and retailing, digital marketing, among others. The module blends theoretical knowledge with practical case examples, preparing students for real-world marketing challenges.

The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision-making. Students will learn how to: prepare a set of essential financial statements

This module aims to develop the students' understanding and skills in the application of quantitative and qualitative research methods in business management and interpret data and present coherent and appropriate recommendations that lead to effective business and management decisions.

This module aims to help students develop an appreciation of the key characteristics of Entrepreneurship and Business ventures and addresses the theoretical and practical issues of marketing communications in a global context.

This module addresses both the theoretical and practical issues of small business development. It provides students with the opportunities to generate, refine and evaluate new business ideas. Therefore, this module will: Develop students' knowledge of new venture creation including the internal functions and processes of a new enterprise, the business environment where it operates, the management of risks, people, resources, social responsibility, and decision-making. Enable students to gain ent

This module aims to introduce the key concepts surrounding creativity, innovation and leadership and how they relate to the entrepreneurial context. It addresses the theoretical and practical issues of creativity and innovation at individual, team, organisational and systems levels. Students will discuss the creativity and innovation process in the context of new ventures, organisations, networks and clusters, and evaluate the creativity and innovation process and the role of leadership and tech

This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of marketing using digital technologies, with particular emphasis on the organisational implications of evolving business models.

This module aims to introduce students to how businesses can create positive social and environmental change while achieving financial sustainability. Building on the foundations of social entrepreneurship, students will learn how organisations address real societal challenges through innovation, collaboration, and responsible management. Using hands-on projects and experiential learning, students will develop practical business and consultancy skills to support real social enterprises and commu

This module focuses on theories and practices related to the entrepreneurial and innovation process within established organisations. In particular, it emphasises intrapreneurship and managing innovation in organisations, and the processes, structures and culture pertinent to the successful discovery, evaluation and implementation of entrepreneurial and innovation opportunities in established organisations.

The module provides an integrated and critical analysis of entrepreneurship and small business management related theories and frameworks underpinning the practice and policy of entrepreneurship and small business management.

This module aims to enable students to appreciate the many, wide ranging issues and challenges that confront strategic managers, introduce concepts, topics and methodological approaches relevant to the analysis of the strategic position of the organisation and the development and implementation of strategies in complex uncertain environments, including a consideration of major operational implications, and to develop skills of strategic thinking, analysis and argument.

This module helps students to conduct critical appraisals of issues and controversies involving contemporary organisations and of managerial and strategic responses to these challenges. It also provides focused support in appropriate research methods and in the effective communication of research findings in oral presentations, small group discussions and an extended written report. Students are encouraged to draw upon and to synthesise previous learning in business, management and related disci

Explore the core of business ethics, corporate social responsibility, and sustainable development. Analyse contemporary challenges and case studies, enhancing your understanding of societal and environmental impacts. Develop critical thinking skills to evaluate complex arguments and contested values in business. Join us to shape a responsible and sustainable future in the business world.

This module offers a comprehensive exploration of Human Resource Management (HRM) as a scientific discipline and a framework for analysing how organizations effectively manage their workforce. It delves into the evolution of HRM, its current practices within contemporary organizations, the strategic significance of HRM, and its impact on overall organisational performance

This module will teach students how brands are constructed, managed, and communicated. It aims to develop an understanding of the role of brands in consumers' lives, and how they provide important building blocks for the construction of individual / social identity. Students will learn how to assess the role of brands within an organisation, and how to develop a brand strategy.

This module is designed to give students an understanding of the role of knowledge assets as a key to corporate success and particularly in relation to innovation. It examines how organisations create, utilise and exploit knowledge in the globalising knowledge-based economy, and the wider social and economic factors affecting knowledge creation and transfer.

This module provides students with knowledge of the economic and managerial underpinnings as well as managerial and business implications of global strategies. It discusses theories, concepts, and cutting-edge developments in the field of international business strategy and relates them to real-world firm behaviour. By doing so, it enables students to evaluate and use these tools to diagnose and solve problems relating to international business operations. It also fosters students' awareness of

This unit explores, through a review of theories and models, different HR strategies and functions available to contemporary organisations, the ways that these are evolving and the contribution that effective and efficient HR services make to organizational performance. The unit further provides a good foundation for applying select analytical methods and artificial intelligence to support HR processes. It will also review organisational design and change management and how these support organiz