BSc (Hons) Marketing Bachelor's degree at Brunel University of London

Developing students' understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.

The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision-making. Students will learn how to: prepare a set of essential financial statements

This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.

This module's primary aim is to broaden students' knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.

This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students' experience of organisations.

This module introduces students to the fundamental concepts and strategies in marketing. It covers a wide range of topics, including market research, consumer behaviour, branding, product development, pricing, marketing communication and retailing, digital marketing, among others. The module blends theoretical knowledge with practical case examples, preparing students for real-world marketing challenges.

This module develops an understanding of how and why consumers think, feel, and behave the way they do and what this means for marketing products, services, ideas and experiences. Attention will be paid to examining the cultural, social, economic and environmental factors that influence individual and collective consumption behaviours in distinct industries from different disciplines (i.e., psychology, economics, anthropology, and sociology).

This module offers you the tools, theories, and strategies to navigate and lead in the digital age. As businesses increasingly shift their operations online, professionals equipped with the right digital marketing skillset are in high demand. This module aims to provide you with both a conceptual understanding and applied skills to analyse digital consumer behaviour, develop digital communication strategies, and create value through data-driven insights.

In this disciplinary module, students have the fantastic opportunity to work with students from Brunel Design School, to jointly pitch solutions for challenges prestigious organisations are facing, such as McDonald's, Chelsea F.C., Enterprise Mobility and many more. Students will learn about design management thinking, co-design and co-creation tools/techniques, emerging economy, entrepreneurship fundamentals, marketing strategy etc.

Students will explore the concepts associated with marketing communications. This module will help students develop an appreciation of the key characteristics of the main tools of the communications mix. It will introduce elements of communication theory and to set it in the context of marketing communications.

Develop knowledge of the entire marketing research process including research design, data collection, and analysis and reporting. Acquire understanding of the effective management of marketing research projects which will be developed through a comparative analysis of the respective merits of quantitative and qualitative research methods in marketing.

Developing and providing a critical understanding and knowledge of a modern theory associated with the effective design and management of service process and operations that is relevant to today's services marketing environment. It will help and enable students to have a robust understanding of the appraisal and evaluation of services marketing initiatives in different contexts.

The module addresses critical understanding and ability in assessing the effectiveness of international marketing. It targets principles and issues that drive markets world-wide. Students develop insight and investigative ability concerning cross-national and cross-cultural business contexts.

The module aims to equip students with an understanding of how companies in a wide range of industries may make the most of innovative technologies by looking at the key forces of algorithms, machines, and robots that enable marketing campaigns. As a result, the module seeks to widen our students' horizons in terms of employability prospects and understanding how new technologies impact the present and the future of marketing stakeholders as companies, consumers, non-profits, policy-makers and s

This module will teach students how brands are constructed, managed, and communicated. It aims to develop an understanding of the role of brands in consumers' lives, and how they provide important building blocks for the construction of individual / social identity. Students will learn how to assess the role of brands within an organisation, and how to develop a brand strategy.

The module introduces key concepts related to creativity, new media, and content marketing. It addresses both theoretical and practical aspects of creativity and strategic content marketing within the context of the innovation-driven digital economy. Students will acquire knowledge in effectively developing and communicating creative and innovative content marketing solutions relevant to the digital economy.

This module is aimed at exposing students to various approaches to new (small) venture creation. It is intended to help students develop entrepreneurial mindset and thinking and/or create potential business. It highlights various aspects of small venture creation, including generating new ideas and identifying business opportunities and assessing their viability to be pursued, considering resource requirements and competition.

The module aims to provide students with the opportunity to gain critical understanding of theories and contemporary approaches to: business ethics, corporate social responsibility and governance in the age of globalisation, and the challenges of sustainable development and business responses to it.

This unit explores, through a review of theories and models, different HR strategies and functions available to contemporary organisations, the ways that these are evolving and the contribution that effective and efficient HR services make to organizational performance. The unit further provides a good foundation for applying select analytical methods and artificial intelligence to support HR processes. It will also review organisational design and change management and how these support organiz

This module is designed to give students an understanding of the role of knowledge assets as a key to corporate success and particularly in relation to innovation. It examines how organisations create, utilise and exploit knowledge in the globalising knowledge-based economy, and the wider social and economic factors affecting knowledge creation and transfer.

This core module develops students' ability to critically appraise contemporary organisational issues and managerial responses. It provides targeted support in research methods and in effectively communicating findings through presentations, discussions and an extended written report. Students draw on prior learning and experience in business-related disciplines while engaging with advanced management theory and research to gain fresh insights. For the Individual Project, students identify and i