BA (Hons) Business and Marketing with foundation year Bachelor's degree at Coventry University
BA (Hons) Business and Marketing with foundation year at Coventry University. The foundation year supports students who may not have the typical entry qualifications, allowing you to build core knowledge before progressing to the main degree.
About this course
CU Coventry is committed to high quality, cost-effective learning opportunities. We are also committed to keeping our pricing structure simple, transparent and easy to understand. From the provider’s course page.
BA (Hons) Business and Marketing with foundation year is a Bachelor's degree (BA (Hons)) at Coventry University, based in CU Coventry. It runs 4 years, studied full-time.
For Business studies graduates from this provider, 71% were in work or further study 15 months after graduating, 55% in highly skilled roles, typical earnings around £28,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 71% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 63% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Foundation year 4 modules
- Business CommunicationsCompulsory30 credits
Module details
This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examining the relationship between management and workforce. You'll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools. Finally, you'll identify your own, personal learning style, a
- Management SkillsCompulsory30 credits
Module details
This module aims to provide an overview of the skills required by managers and leaders in business. You'll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decisi
- Marketing for BusinessCompulsory30 credits
Module details
The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you'll know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix. You'll also exercise your acquired analytical s
- Global BusinessCompulsory30 credits
Module details
In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally. This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.
Year one 4 modules
- Marketing, Digital and Social MediaCompulsory30 credits
Module details
This module aims to develop your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. Develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions including ethics, social responsibility and sustainability. Also develop an understanding of key marketing theories, approaches and strategies related to areas such as buyer behaviour, segmentation, targetin
- People and OrganisationsCompulsory30 credits
Module details
This module aims to provide a holistic view of management and organisation theories and practices, exploring how people interact with each other in the workplace and the role that leaders and managers play in the organisation. Organisational culture, structure and type are examined to consider the impact they have on human behaviour, interactions and organisational outcomes. Examine the role of people management practices and how this affects individual behaviour in the workplace. By introducing
- Analytics for Decision-MakingCompulsory30 credits
Module details
Whether qualitative or quantitative, financial or non-financial, data is everywhere and plays a crucial role in informing decision-making. This module introduces the fundamental concepts and principles of business finance and data analytics, and how they can be applied to measure and analyse organisational and functional performance, and support decision-making. Data analytics is a skill set that is becoming increasingly important for finding actionable insights from data and guiding strategic b
- Responsible Management, Sustainability and EntrepreneurshipCompulsory30 credits
Module details
This module aims to enable you to engage critically with sustainability and entrepreneurship in the context of management theory and practice. Explore the relationships between organisations and societies and the impact of significant societal change on different types of organisations. Drawing on UN Sustainable Development Goals (SDGs), examine how organisations respond by altering their practices through innovation and entrepreneurial activities. Ethical business practices and sustainability a
Year two 4 modules
- Research and InsightCompulsory30 credits
Module details
This module aims to develop your understanding of how well-designed investigations and research work. Develop your understanding of the research process, including literature review, research methodology and methods, data collection and analysis. This module provides you with the foundation for future research activity and the ability to design research to meet specific research objectives. Develop insight and the ability to understand and critique investigations and research undertaken by other
- Consumer BehaviourCompulsory30 credits
Module details
This module aims to provide you with an insight into how consumers make buying decisions and the various factors that influence the decision-making process. Explore and analyse the core theories and frameworks relating to consumer behaviour and apply these in a range of different marketing contexts. Learn the psychological underpinnings of consumer behaviour and how marketers can use this knowledge to enhance marketing performance. Explore the key themes related to business-to-business marketing
- Integrated Marketing CommunicationsCompulsory30 credits
Module details
This module will introduce you to Integrated Marketing Communications (IMC). Explore the purpose of marketing communications strategies and plans, and the range of tools available to create effective integrated marketing communications campaigns. Focus on how marketing communications strategies are used in practice. This will involve a significant amount of practical work applying marketing communications knowledge and skills to real-life cases and exercises. This module also aims to examine the
- Value Through InnovationCompulsory30 credits
Module details
Explore how organisations can create and improve customer value through new product and service development and innovation. Discover theories and concepts relating to innovation and the new product and service development process. This module provides insights into the implications for marketing through evaluating consumer research and contemporary trends to propose recommendations for new product and service developments which better meet customer needs. This module also investigates supply cha
Placement year 2 modules
- UK Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
- International Study/Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Final year 4 modules
- Sustainable Marketing ManagementCompulsory30 credits
Module details
This module aims to challenge you to develop a realistic, yet innovative, strategic vision for current and future marketing management and devise solutions to problems. Sustainable marketing management includes the three key areas of people, planet and profit. It looks at how these affect marketing decisions, including product and supply chain management, communication, business start-ups, certifications and reporting. An appreciation of change management lies at the heart of the module, as well
- Applied ProjectCompulsory30 credits
Module details
This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.
- Corporate Identity and ReputationCompulsory30 credits
Module details
Explore how organisations manage their reputation through corporate branding, identity, and communication strategies. Examine at how these elements support an organisation's overall strategy and how they connect with other business functions. This module also covers how companies communicate with different stakeholders to build and maintain a strong reputation.
- Global MarketingCompulsory30 credits
Module details
Discover key aspects of global marketing including the international marketing environment, and social and cultural influences on consumer behaviour as markets continue to become increasingly global. It also considers international marketing strategy options available to organisations, exploring market entry methods and the use and implementation of the marketing mix. Examine international marketing communications, pricing, product and service strategies and the extent to which these should be s
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study business fundamentals with a marketing focus, building from foundation modules through to specialist options and a capstone project. A course like this typically opens with Introduction to Management & Organisations, Marketing Principles, and Business Economics & Data, giving you grounding in how firms work, customer strategy and analytical skills. In your second year, you'll usually progress through Operations & Supply Chain Management, Organisational Behaviour & HRM, and Strategy, where you'll analyse competitive advantage and manage people and processes. Year 3 moves toward specialisation, you can choose pathways such as Entrepreneurship, International business, Digital business, Consulting, Marketing, or People & HR, alongside Innovation & Entrepreneurship and a capstone project (often with a real client brief or dissertation). The foundation year bridges your entry, consolidating academic preparation before the main degree.
Who it's for
This course suits students interested in business and marketing who may benefit from a foundation year to strengthen their academic preparation. Most entrants held another higher-education qualification; the most common UCAS tariff band among accepted students was below 48 points. The foundation year is designed to bridge any gaps and prepare you for honours-level study.
Careers & job market
Across Business & Management courses nationally, 87% of graduates were in work or further study 15 months after graduating. Starting salaries ranged from £24,000 to £32,000; after five years, graduates earned between £26,350 and £37,200. Sixty per cent of working graduates progressed into highly skilled work or further study. These figures come from national Graduate Outcomes and Longitudinal Education Outcomes data, not university-specific guarantees.
University & format
This is a 4-year full-time Bachelor's degree (BA Hons) at Coventry University, a publicly recognised degree-awarding body in England. The course is delivered at CU Coventry in English. Coventry University, founded in 1970, holds a Gold award for teaching quality from the Office for Students' TEF 2023. The degree is nationally recognised.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| another higher-education qualification | 54% |
| A-levels or equivalent | 41% |
| a previous degree | 3% |
| No / unknown prior qualifications | 1% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at Coventry University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £28,000 | £25,000 – £32,000 | 25 |
| 3 years after | £27,500 | £21,000 – £33,500 | 130 |
| 5 years after | £33,000 | £25,500 – £43,500 | 135 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 20% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 20% of published destinations · ASHE median £27,006
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 80; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
71% were in work or further study 15 months after graduating, with a median salary of £28,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.4 out of 10: NSS 89% · in work or study 71% · continued 63%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Coventry University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around CU Coventry
2,605 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Coventry University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by Coventry University; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Coventry University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Coventry University and gov.uk before you apply.
Related courses
More at Coventry University
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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