BA (Hons) Global Business Management with foundation year Bachelor's degree at Coventry University

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examine the relationship between management and workforce. You'll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools. Finally, you'll identify your own personal learning style, and

This module aims to provide an overview of the skills required by managers and leaders in business. You'll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decisi

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you should know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix. You'll also exercise your acquired analytic

In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally. This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition. You will explore the growing importance of global business in the 21st century and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to tr

Learn about the economic environment in which businesses operate, providing a fundamental understanding of economic systems and principles. Explore how resources are allocated in a market economy, and examine different market structures and their impact on businesses and consumers, and assess the role of government in economic decision-making. Learn about key economic issues, including inflation, unemployment and economic growth, as well as the influence of the international economy.

Gain a comprehensive understanding of the global business environment, including the economic, political, cultural and legal factors that influence international business operations. Learn the skills and knowledge needed to understand and manage the challenges of doing business in different countries.

Learn about fundamental marketing concepts, including consumer behaviour, the marketing mix and branding. Explore the role of digital media channels and technologies in developing effective communication strategies. Gain essential market research skills to analyse consumer needs and inform marketing decision-making in a competitive business environment.

Learn how digital technology can help businesses make decisions and how using data can improve business performance. You will have the opportunity to use digital transformation, business technologies and data-driven insights to assess performance across business operations. Use practical activities to identify and interpret positive, neutral and negative performance trends. Develop transferable skills in ethical decision-making, communication and management to drive sustainability, innovation an

Engage in the principles of academic research within your chosen field and identify key research topics, develop research aims and present a research strategy. Develop skills such as data analysis, problem-solving and decision-making, while also reflecting on the research process, and communicate key findings to your audience.

Gain the accounting and finance knowledge to support effective management decision-making. Explore key financial concepts, tools and techniques used in planning, performance evaluation and reporting. Apply management accounting and financial techniques to real-world business scenarios, gaining insight into their role in budgeting, control and strategic decisions. Examine the benefits and limitations of various financial models to develop a critical understanding of how financial information can

Develop your knowledge, skills and behaviours in managing human resources emphasising the importance of Human Resource Development (HRD) and Human Resource Management (HRM) practices within organisations. Explore the key responsibilities of line managers in HRM and examine fundamental HRM functions, including recruitment, selection, talent management and performance management. Through practical application and analysis, classify the knowledge and skills needed to support effective people manage

Gain sustainability management knowledge and skills to assess the balance between commercial and economic growth, environmental stewardship and social inclusion. Explore how organisations evaluate and integrate sustainable practices into decision-making, global value chains and supply chains to create lasting impact. Analyse methods used to implement sustainability, compare current practices, and present informed business decisions which aim to drive long-term success in dynamic global markets.

This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Apply discipline-specific knowledge gained from previous studies to a structured project that tackles real-world business challenges. Through applied or business-focused research, you will develop a professional report that demonstrates analytical depth and practical insight. This module aims to enhance your critical thinking, strategic decision-making and professional communication skills and help you prepare for your career.

This module looks at how global businesses grow and compete. Learn about international markets, planning for expansion, and using smart supply chain strategies to stay competitive and sustainable.

Gain the knowledge and skills to engage with innovation and entrepreneurship practice across diverse contexts. Assess key factors such as individual traits, organisational dynamics and market forces shaping entrepreneurial and innovation-driven decisions. Explore how an ethical entrepreneurial mindset and behaviour create social, economic, and environmental value for a sustainable business. Through market research and data analysis, validate entrepreneurial solutions and articulate evidence-base

This module aims to prepare you for strategic leadership and transformational roles within organisations. It emphasises the importance of ethical decision-making, which is crucial for today's leaders as corporate and individual responsibility takes centre stage in the public eye. You will explore the principles of ethical decision-making and how it applies to real-world scenarios. The module will cover the impact of ethical leadership on organisational culture, stakeholder trust, and long-term s