BA (Hons) Sustainable Tourism Management Bachelor's degree at Falmouth University

Explore guest motivations and experience journey mapping, with a focus on inclusive, accessible and high‑quality design. This module explores guest experience as a core element of tourism, hospitality, and events environments. You will understand why guests choose to participate in experiences, what shapes their expectations, and how organisations can design and deliver inclusive services that meet or exceed these expectations.

Design and deliver a small‑scale cultural tourism experience in response to a live brief. You will have the opportunity to use Cornwall as your 'live laboratory' and throughout the module you will engage with and draw inspiration from its distinctive landscapes, architecture, crafts, and cuisine, as well as its enduring traditions, language, folklore, and deep sense of community identity.

Examine current industry structures, trends, challenges and opportunities shaping tourism and hospitality today. You will also seek to position yourself in that environment and explore your own potential career ambitions. This process will help you understand how you can best target your own development during your time on the course.

Explore the role of innovation and emerging technologies within an increasingly digital and rapidly evolving tourism and hospitality environment. You will deepen your awareness of how technological developments, creative approaches and digital systems influence organisational practice and shape the way experiences are designed, delivered, and managed across the sector.

Plan and deliver a live hospitality‑focused event, working collaboratively within a real venue context. Within this module you will engage in the creation and delivery of the hospitality element of a live, on campus event. You will develop and apply a range of operational, organisational, and service focused skills that contribute to a well-coordinated and professionally delivered hospitality experience.

Develop a marketing and content creation campaign designed to meet the needs of an identified tourism or hospitality client. As you create your campaign, you will explore key concepts such as audience insight, value communication, and positioning, with a focus on producing engaging and impactful content.

Regenerative approaches signify an attempt to move beyond the notion of sustainability and actively create positive social, environmental, and economic outcomes for communities and places they engage with. Within this module, you will have the opportunity to explore how regenerative principles can be applied to tourism and hospitality development through the analysis of real-world examples, industry practices and emerging practice.

Design and conduct a live research project that responds to real‑world industry challenges. Research plays a crucial role in tourism and hospitality, enabling organisations to make informed decisions, respond to guest needs, understand market behaviours, and evaluate the impacts of their activities. Effective research helps generate meaningful, evidence‑based insights that can inform strategy, communication, and operational practice across the sector.

Collaborative working can result in many benefits that are hard, if not impossible, to realise as an individual. Whether it is the mutual support and sense of togetherness that comes from positive team dynamics or the creativity and originality that comes from diverse team members working effectively together, teamwork is recognised as a crucial factor in organisational success. You will work on a live brief within a multi-disciplinary team and evaluate the experience using a team performance re

Deliver a corporate‑focused live event aligned with professional industry standards. You will examine aspects of the operational and strategic management of a corporate event and apply relevant processes through a live event project which targets a public audience. This could also be an opportunity to add some social value to the local community and/or work with a local business.

Develop your understanding of how to create meaningful and engaging experiences within a context that you are passionate about. Within this suite of studio‑based options modules, you will have the opportunity to explore how experiences can be developed across tourism and hospitality settings through an appreciation of real‑world examples, practitioner approaches and emerging trends.

Develop your understanding of how to create meaningful and engaging experiences within a context that you are passionate about. Within this suite of studio‑based options modules, you will have the opportunity to explore how experiences can be developed across tourism and hospitality settings through an appreciation of real‑world examples, practitioner approaches and emerging trends.

Develop your understanding of how to create meaningful and engaging experiences within a context that you are passionate about. Within this suite of studio‑based options modules, you will have the opportunity to explore how experiences can be developed across tourism and hospitality settings through an appreciation of real‑world examples, practitioner approaches and emerging trends.

Develop your understanding of how to create meaningful and engaging experiences within a context that you are passionate about. Within this suite of studio‑based options modules, you will have the opportunity to explore how experiences can be developed across tourism and hospitality settings through an appreciation of real‑world examples, practitioner approaches and emerging trends.

Develop your understanding of how to create meaningful and engaging experiences within a context that you are passionate about. Within this suite of studio‑based options modules, you will have the opportunity to explore how experiences can be developed across tourism and hospitality settings through an appreciation of real‑world examples, practitioner approaches and emerging trends.

Develop decision‑making and resilience through applied crisis management simulations. This module highlights the importance of crisis management by facilitating the development of your management capability and ability to deal with complex crisis situations. You will also be required to consider crowd management issues in a range of contexts as well as venue and site management responses to various crisis injects.

Utilising live involvement with tourism and hospitality professionals, you will create an original development stage enterprise that demonstrates your ability to think strategically, creatively and commercially. Drawing on the knowledge and skills you have developed throughout your degree, as well as industry input, you will explore how new enterprise ideas are generated, refined, and positioned within the contemporary tourism and hospitality landscape.

Explore place identity, branding and narrative development within destination contexts. Within this module, you will explore how destination images are formed, challenged, and reshaped through cultural representation, media, visitor experience, and strategic communication. You will examine how place-based narratives, rooted in heritage, landscape, community, and identity, can be crafted to strengthen destination appeal and authenticity.

Examine leadership approaches, organisational culture and strategic decision‑making. You will explore the relationship between leadership practice and strategic decision‑making, examining how different leadership approaches influence organisational culture, performance, and change. You will analyse how strategies are formed, implemented, and evaluated within tourism and hospitality settings, and consider how organisations respond to external pressures, competitive forces, and emerging opportunit

Respond to a live brief from an international destination or tourism organisation. The complexities, nuances, and interconnectivities of international destination management call for a methodical but also creative approach to tourism management. International destination managers must respond to national, regional, and local policies whilst also balancing commercial drivers with socio-cultural and environmental impacts.

Understanding the issues and opportunities facing organisations, communities, and destinations. You have the option to choose a consultancy route and work directly with industry partners, clients, or stakeholders to respond to a real‑world challenge.

Alternatively, you can investigate emerging questions, unresolved debates and cutting-edge areas of practice that are shaping how the sector imagines and constructs its potential futures.