BA (Hons) Creative Advertising with Integrated Foundation Year Bachelor's degree at Falmouth University

Understanding the mechanics of impactful writing. Collaborating with students from across the School of Communication, you will examine how language shapes the experiences of audiences across different platforms. Through practical tasks and workshops, you will develop tools and techniques that will build your confidence in writing with clarity, empathy, and purpose, helping you to craft engaging and persuasive stories for a wide range of different channels and contexts – from news and social med

Commercial businesses and non-profit organisations need solutions for all kinds of problems and challenges - from improving everyday products and services to dealing with the impact of new technologies, the climate emergency, diversity and social justice. During this module you will gain hands-on experience of creative problem-solving tools and techniques, learning how to collect information, discover insights, define problems and generate ideas to address problems in innovative ways.

What techniques and styles are used in the creation of ads? In this module you will get to grips with interpreting creative briefs, learning how to experiment with typography and layout to achieve different objectives. Through workshops and tutorials, you'll put these visual communications principles into practice, creating visual artwork in response to briefs and levelling up the standard of your work using Adobe software.

The evolution and development of advertising is significant to aspiring creative advertising practitioners; you'll explore its historical roots to its fast-paced digital evolution. Through a series of lectures, you will be immersed in the development of the industry throughout the 20th and 21st centuries, exploring the major concepts, people and campaigns that have shaped today's adland.

Whether it's a big budget TV ad or an eye-catching social media campaign, brilliant outcomes require collaboration between art directors, copywriters, strategists, producers and more – plus, clients willing to part with their budgets. Through a series of practical workshops, you will learn about the structure and workings of agencies; how long-term professional success relies on being able to reflect on your own practice, manage interpersonal relationships, undertake interdisciplinary collaborat

This module teaches the core principles of strategic thinking for marketing communications, while firmly questioning the hype around AI. We position strategy as a human practice rooted in curiosity, cultural insight, and responsibility to people and planet. You will strengthen your strategic thinking by exploring how careful use of AI can support rather than replace human decision-making. You will also sharpen your judgement by studying how bias in AI can affect judgement and narrow creative pos

Social media and digital platforms shape culture, identity, and communication. In this module, you'll learn to leverage each platform's unique features and possibilities to support your campaign objectives. Through lectures and case studies, you will examine how platforms influence everyday life, creative expression, and public debate, focusing on issues of algorithmic power, online communities and digital activism. Working both individually and in groups, you will be challenged to design digita

This module explores the role of brands in business and society, introducing their key components, from values, positioning, and personality to tone of voice and visual identity. You will develop the practical brand design and production skills that bring brands to life: branding tools, methods, and frameworks to identify cultural tensions and opportunities, and strategies for compelling brand-building. Alongside understanding how brands create value for businesses, you will discover how brands

Understanding human behaviour is crucial in the world of advertising. In this module, you will delve into psychology and behavioural research, learning how to gain insights, and using behaviour change frameworks to inform your ideas for tackling important social and environmental issues. Through a combination of lectures, practical workshops and tutorials, you will explore different research methods such as focus groups, interviews and observation to gain insights that can be used to inform a st

How do global campaigns connect across markets and major channels? In this module, you will be introduced to the nuts and bolts of brand campaigns, learning about the unique features of different types of markets and services. Responding to industry-aligned briefs, you'll collaborate with your peers to put the tools and tactics you've learned into practice to generate a portfolio of brand campaigns.

Digital media and creative industries are changing fast. In this module you will explore the contemporary creative industries and develop the skills and knowledge to shape them. Through a series of guest speakers from our network of alumni and professional connections, workshops and seminars, you will build a toolkit for working life. Reflecting on pressing issues such as the gender pay gap, racism, socioeconomic inequality, burnout, remote working, and the role of AI and digital platforms shapi

You can choose to take an optional professional placement after your second year on a three-year programme, or after your third year if you're studying for a degree with an Integrated Foundation Year. You'll be responsible for finding your own placement, with support from the Employability Team. Most placement opportunities for marketing and marketing communications are based in cities like London, Bristol, Bath, Manchester, Birmingham and Cardiff. There is also a small but mighty network of adv

You'll research, plan and develop a self-initiated final year project based on a brand or topic of your choice. Demonstrating engagement with contemporary industry trends, debates and conversations, you will conduct a combination of secondary and primary research to identify findings or insights that can be used to inform your creative practice. Through masterclasses, seminars and workshops, you will study research methods that are relevant to your discipline and chosen theme. With formative fee

Simulating the pace of a real creative department in an advertising agency, this module challenges you create a series of campaigns in response to industry-aligned briefs which have previously included clients like Greenpeace, Trainline, Adidas and Walkers. You will develop your skills and knowledge through group discussion and a range of practical workshops: you could either be researching a brand background with your team, interpreting market research, writing a creative brief, brainstorming e

Placing your critical thinking and creative practice centre stage, you will create a thoroughly researched major project that establishes you as an expert in a chosen theme or sector. Through 1-to-1 sessions with your tutor, you will define and plan the appropriate project outcomes which will demonstrate how you have interpreted your research creatively.