BA (Hons) Creative Advertising Bachelor's degree at Falmouth University

Understanding the mechanics of impactful writing. Collaborating with students from across the School of Communication, examining how language shapes the experiences of audiences across different platforms. Developing tools and techniques through practical tasks and workshops to build confidence in writing with clarity, empathy, and purpose for different channels and contexts.

Gaining hands-on experience of creative problem-solving tools and techniques, learning how to collect information, discover insights, define problems and generate ideas to address problems in innovative ways.

Getting to grips with interpreting creative briefs, learning how to experiment with typography and layout to achieve different objectives. Through workshops and tutorials, putting visual communications principles into practice, creating visual artwork in response to briefs and using Adobe software.

Exploring the evolution and development of advertising from historical roots to fast-paced digital evolution. Through lectures, being immersed in the development of the industry throughout the 20th and 21st centuries, exploring major concepts, people and campaigns that have shaped today's adland.

Learning about the structure and workings of agencies through practical workshops. Understanding how long-term professional success relies on being able to reflect on your own practice, manage interpersonal relationships, undertake interdisciplinary collaboration and communicate effectively with both colleagues and clients.

Teaching core principles of strategic thinking for marketing communications, while firmly questioning the hype around AI. Positioning strategy as a human practice rooted in curiosity, cultural insight, and responsibility to people and planet. Strengthening strategic thinking by exploring how careful use of AI can support rather than replace human decision-making.

Learning to leverage each platform's unique features and possibilities to support campaign objectives. Through lectures and case studies, examining how platforms influence everyday life, creative expression, and public debate, focusing on issues of algorithmic power, online communities and digital activism.

Exploring the role of brands in business and society, introducing their key components, from values, positioning, and personality to tone of voice and visual identity. Developing practical brand design and production skills using branding tools, methods, and frameworks to identify cultural tensions and opportunities.

Delving into psychology and behavioural research, learning how to gain insights and using behaviour change frameworks to inform ideas for tackling important social and environmental issues. Exploring different research methods such as focus groups, interviews and observation through lectures, practical workshops and tutorials.

Learning about the nuts and bolts of brand campaigns and the unique features of different types of markets and services. Responding to industry-aligned briefs and collaborating with peers to put tools and tactics learned into practice to generate a portfolio of brand campaigns.

Exploring the contemporary creative industries and developing skills and knowledge to shape them. Through guest speakers, workshops and seminars, building a toolkit for working life. Reflecting on pressing issues such as the gender pay gap, racism, socioeconomic inequality, burnout, remote working, and the role of AI.

Optional professional placement after second year on a three-year programme. Spending time working in a professional context for a minimum of 24 weeks. Developing in-demand workplace skills, deepening insight into industry and growing network of contacts. Developing a portfolio of work that includes critical self-reflection on learning from the experience.

Researching, planning and developing a self-initiated final year project based on a brand or topic of choice. Conducting a combination of secondary and primary research to identify findings or insights that can be used to inform creative practice. Through masterclasses, seminars and workshops, studying research methods relevant to the discipline.

Simulating the pace of a real creative department in an advertising agency. Creating a series of campaigns in response to industry-aligned briefs. Developing skills and knowledge through group discussion and practical workshops. Learning to edit videos, record sound, design posters, or create interactive mock-ups through Adobe software sessions.

Creating a thoroughly researched major project that establishes expertise in a chosen theme or sector. Placing critical thinking and creative practice centre stage. Through 1-to-1 sessions with tutor, defining and planning appropriate project outcomes that demonstrate how research has been interpreted.