BA (Hons) Advertising, Marketing Communications and Public Relations Bachelor's degree at London Metropolitan University
BA (Hons) Advertising, Marketing Communications and Public Relations at LMU is accredited by the Chartered Institute of Marketing (CIM) for the Graduate Gateway, enabling you to work towards CIM qualifications.
About this course
This PR and marketing degree course in London is designed to equip you with skills for a career in marketing communications, PR and advertising. Apply now. From the provider’s course page.
BA (Hons) Advertising, Marketing Communications and Public Relations is a Bachelor's degree (BA (Hons)) at LMU, based in North. It runs 3 years, studied full-time.
For Media, journalism and communications graduates from this provider, 85% were in work or further study 15 months after graduating, 35% in highly skilled roles, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 10; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 85% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 8 modules
- Academic Skillscore15 credits
Module details
This module will orientate you to Higher Educations and early employability planning. This module will introduce you to how the university works and how you can adapt and be successful in your studies by mastering key academic skills & employability skills; the module is designed to provide you with guidance to building core academic and professionals skills. Running alongside the module requirements & in collaboration with the Gateway to Success a business school resource, we will set you on yo
- Assessing the Marketing Environmentcore15 credits
Module details
The module is designed to enable you to develop your knowledge and understanding of the marketing environment with a particular focus on interpretation of economic and financial information to inform marketing decisions. It enables you to gain a comprehensive understanding of how stakeholders and internal and external factors influence marketing practices and decision-making processes. The module will enable you to review and interpret the marketing mix in an economic and financial context relev
- Data analysis for Marketing and Creative Industriescore15 credits
Module details
The module introduces you to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides you with the practical experience of using the latest version of Excel and/or SPSS software to describe and interpret marketing data of relevance to marketing and the creative industries. The module lays the foundation for level 5/6 modules as appropriate. The module adopts an applied, problem-solving approach and aims to equip you with relev
- Media Culture and Societycore15 credits
Module details
In today's hyperconnected and data-driven world, we are surrounded by a constant flow of media, from targeted ads and viral TikToks to curated Spotify playlists, influencer content, and algorithmically personalised news. These media forms, both digital and traditional (film, television, print), continue to shape and reflect our social values, identities, and worldviews, often in invisible and powerful ways. This module critically explores the evolving media landscape, examining how digital pla
- People, Management and Organisationscore15 credits
Module details
This module introduces students to the foundations of management and organisational functions. It begins with an overview of the history of managerial thought, exploring how key ideas have developed and shaped modern management practices. Students will examine the main functions of management, planning, organising, leading, and controlling, and how these tasks are carried out in real organisational settings. The module highlights the central role of people in organisations, focusing on motivation,
- Practice of Marketingcore15 credits
Module details
The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing, including those used in digital marketing, in contemporary and technology-driven organisations at local, national, regional, and global levels. In this module, you will explore how different types of organisations deploy the marketing mix tools through interconnected marketing platforms between offline and online environments, to implement their marketing strat
- Principles of Marketingcore15 credits
Module details
The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area.
- Public Relationscore
Year 2 11 modules
- Consumer Insights
- Consumer PR and Media Relations
- Contemporary Advertising Practice
- Crafting Advertising Campaigns
- Digital Marketing
- Marketing Communications
- Creating a Winning Business 1
- Empowering London: Working within the community
- Learning through Work
- Research Methods for Marketing and Creative Industries
- The Practice of Consultancy
Year 3 10 modules
- Communication Theory
- Corporate Communications
- Marketing Planning
- Strategic Marketing Consultancy Project
- Dissertation for Marketing and Creative Enterprise
- Dissertation for Marketing and Creative Industries
- Brand Management
- Language Module (Arabic, French, Spanish or English)
- Professional Experience Year Placement
- Strategy in online communities
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree equips you with practical skills in marketing communications, PR and advertising. You'll usually begin with foundations in management, marketing principles and business economics. In Year 2, you'll progress to organisational behaviour, strategy and operations, building analytical and leadership capability. Year 3 introduces specialist options such as entrepreneurship, digital business, international business, marketing, people & HR, and consulting. You'll typically complete a capstone project or consultancy brief that integrates your learning, often working with a real client or business challenge. Throughout, the focus remains on applying theory to communication and marketing practice.
Who it's for
This course suits those interested in marketing, communications strategy, and public relations. The programme allows you to specialise in areas such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting. Most recent entrants held A-levels or equivalent qualifications; the typical UCAS tariff band among accepted students was 96–111 points.
University & format
This is a 3-year full-time Bachelor's degree (BA Hons) taught in English at London Metropolitan University, a public university located in North London. The course is accredited by the Chartered Institute of Marketing for the Graduate Gateway and holds Silver for teaching quality in the Office for Students' TEF 2023. As a recognised UK degree-awarding body, your qualification is nationally recognised.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 55% |
| No / unknown prior qualifications | 35% |
| a foundation course | 10% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N5P2). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at LMU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £23,000 – £32,000 | 10 |
| 3 years after | £22,000 | £15,500 – £28,000 | 130 |
| 5 years after | £28,000 | £18,500 – £36,000 | 140 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Elementary occupationsSOC 2020 9 · 25% of published destinations · ASHE median £19,087
- Artistic, literary and media occupationsSOC 2020 341 · 15% of published destinations · ASHE median £33,824
- Secretarial and related occupationsDiscover Uni category · 10% of published destinations
- Media ProfessionalsSOC 2020 249 · 10% of published destinations · ASHE median £40,895
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 50; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
85% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.8 out of 10: NSS 67.6% · in work or study 85% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
London Metropolitan University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around North
5,613 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to LMU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by LMU; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check LMU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with LMU and gov.uk before you apply.
Related courses
More at LMU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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