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Roehampton University · Undergraduate
BSc (Hons) Marketing Bachelor's degree at Roehampton University
BSc (Hons) Marketing at Roehampton University is nationally recognised and accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
BSc (Hons)
Award
3
Years
Full-time
Study mode
80%
continuation
About this course
Our BSc Digital Marketing is designed for the fast-paced digital economy, blending marketing theory with practical experience. You will develop hands-on skills in content creation, social media, brand strategy, and analytics, preparing you to shape campaigns that make real impact. From the provider’s course page.
BSc (Hons) Marketing is a Bachelor's degree (BSc (Hons)) at Roehampton University. It runs 3 years, studied full-time.
For Marketing graduates from this provider, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.3
/ 10
2 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent86
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Excellent80
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 5 modules
- The Global EconomyCore30 credits
Module details
You will be introduced to key concepts and issues relating to business organisations in global environments. You will focus on globalisation and the different types and objectives of business organisations. You will then cover a range of topics related to assessing the environments within which businesses operate such as economic growth, international trade and global industries. The link between business organisations and environments is further examined within the context of analytical framewo
Assessment: Reflective journal (30%) and coursework (70%)
- The Future of WorkCore30 credits
Module details
You will develop your talent, skills and competencies through focused business readiness activities and live global multicultural challenges. We apply industry specific knowledge; use practical case examples; live case studies and issues to draw out the skills and professional attitudes valued by employers; theoretical models and concepts to enable you to gain an understanding of industry requirements helping you transition into employment or entrepreneurship.
Assessment: Professional pitch and personal brand portfolio (50%) and reflective report (50%)
- Marketing and Consumer InsightsCore30 credits
Module details
You will gain a comprehensive introduction to the core marketing concepts and the essential role of data in shaping marketing decisions. You will explore key topics including segmentation, targeting and positioning (STP), the marketing mix, and customer value, gaining a solid foundation in how organisations identify and respond to consumer needs. A strong emphasis is placed on developing practical skills in market research and data analysis.
Assessment: Data analysis report (30%) and marketing report (70%)
- Digital Content CreationCore30 credits
Module details
This module introduces you to the foundations of planning and producing content for digital marketing and communication. You will explore how individual content assets support brand visibility and audience engagement, learning to tailor ideas to different audiences and digital platforms such as social media, websites, and email newsletters.
Assessment: 10-minute group presentation (30%) and digital content artefact accompanied by a rational statement (70%)
- How to Change the WorldCore30 credits
Module details
This module helps you understand the challenges organisations face in a changing world influenced by climate change, social and political developments issues, technology, and workplace shifts at a local and global level. Organisations and their leaders must be suitably adaptable and skilled at every level.
Assessment: Individual community-project report (50%) and 10-minute group presentation (50%)
Year 2 2 modules
- Digital Marketing StrategyCore30 credits
Module details
This module introduces you to the evolving world of digital marketing, equipping you with the knowledge and practical skills to plan and execute effective online campaigns. You'll explore key areas across owned, earned, and paid media, including website design, content marketing and SEO, email marketing, social media, influencer outreach, and paid advertising.
Assessment: Seminar reflection portfolio (30%) and owned media audit report (70%)
- Strategic Brand ManagementCore30 credits
Module details
This module will introduce you to the fundamental principles and strategic importance of brand management in business, covering key concepts such as brand identity, positioning, communication, and consumer-based brand equity. The module also examines brand architecture, international branding, and contemporary issues like brand purpose and sustainability.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course blends marketing theory with practical experience in content creation, social media, brand strategy and analytics. You'll usually start with foundations in management, organisations and marketing principles, alongside business economics and data skills. In Year 2, you'll progress to operations, organisational behaviour and strategy, building an understanding of competitive advantage and how businesses function. By Year 3, you move to specialist options such as entrepreneurship, international business, digital business or consulting, and undertake a capstone project or consultancy brief that integrates your learning. This structure prepares you to develop hands-on skills and shape campaigns with real impact in the fast-paced digital economy.
Who it's for
Most entrants held A-levels or equivalent qualifications; 74% of accepted students came in this way. The typical UCAS tariff band among accepted students was 80–95 points. This course suits those aiming for careers in marketing and related business disciplines.
University & format
This is a 3-year full-time BSc (Hons) degree taught in English at Roehampton University, a public university. The course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, and Roehampton's degrees are recognised as nationally recognised UK qualifications. The university received a Silver award for teaching quality in the Office for Students' Teaching Excellence Framework 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Published entry96–112 UCAS points (or equivalent) typical offer · English: IELTS: 5.5
Provider-published requirement; check the linked course page before applying.
Contextual offersPublished by this provider
Find out more about our Contextual Offer scheme. Eligibility and any reduced offer are applicant-specific.
AccreditationCIM
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
PlacementPublished placement option
Placement year. Availability, selection and pay can vary.
Entry & how to get in
Typical offer (from the provider)The university’s course page lists a typical A-level offer of 96–112 UCAS points (or equivalent) and around 112 UCAS points. Always check the provider for the current offer and subject requirements.
English languageThis course lists IELTS: 5.5 (or equivalent). See the International students section below for the full picture.
Most entrants held A-levels or equivalent74% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 80 - 95 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Professionally accreditedAccredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check Roehampton University's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 74% |
| Other | 11% |
| another higher-education qualification | 8% |
| a previous degree | 4% |
| a Baccalaureate | 2% |
| No / unknown prior qualifications | 2% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accessible entry
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBBBA-level equivalent admitted students held
UCAS codeN503quote this on your application
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N503). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask Roehampton University whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Homeup to £9,790 / yr
International£17,628 / yr
Provider fee page (England 2026/27 cap where not stated).
Check fees at Roehampton University →For students who normally live in England
illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario
illustrative borrowing over 3 years
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Funding matched to this course
All Roehampton University funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
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Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £24,000 – £30,000 | 3005 |
| 3 years after | £25,500 | £19,500 – £32,000 | 30 |
| 5 years after | £29,500 | £25,000 – £41,000 | 30 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 3,005. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
80%
continue past their first year
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
Starting (15 months) HESA GO
£26,000
£24,000 – £32,000After 3 years LEO
£25,500
£21,250 – £30,000After 5 years LEO
£29,500
£26,350 – £37,200national rangethis course’s medianaxis £20,000 – £38,500
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
80 of 100
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 3,005. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
This course £29,500Peer median £31,000Middle 50% £26,500–£37,000
41st percentile
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
De Montfort UniversityBA (Hons) Advertising and Marketing Communications£29,500De Montfort UniversityBA (Hons) Fashion Marketing£29,500De Montfort UniversityBA (Hons) Marketing£29,500Elizabeth School of London LimitedBSc (Hons) Business Management and Marketing with Foundation Year (Elizabeth School London)£29,500
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes60%
of working graduates are in highly skilled work or further study.
highly skilled81%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
📈
Where graduates go
Most graduates were in work or further study, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.3 out of 10: NSS 86.3% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Roehampton University
All students11,945
International46.5%
Aged 25+32.3%
Business and management across the UK
Students586,710
Aged 25+44.3%
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around University of Roehampton
750 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Violent Crime 263Anti Social Behaviour 200Vehicle Crime 51Other Theft 50Public Order 42
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Roehampton University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,628 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
This course lists IELTS: 5.5. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Roehampton University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Roehampton University and gov.uk before you apply.
Related courses
More at Roehampton University
Business & Management at other universities
Common questions
How competitive is entry?
Entry is historically accessible, accepted students came in with a broad spread of qualifications. The most common tariff band among recent entrants was 112 - 127 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by Roehampton University. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Marketing graduates from this provider, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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