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The University of Northampton · Undergraduate
BA (Hons) Fashion Marketing and Promotion Bachelor's degree at Northampton
BA (Hons) Fashion Marketing and Promotion at Northampton. You'll develop expertise in marketing strategy, consumer behaviour, and brand promotion within the fashion industry.
BA (Hons)
Award
3
Years
Full-time
Study mode
70%
in work/study (15m)
About this course
Our innovative Fashion Marketing and Promotion Degree combines two distinct routes into the fashion industry within one fashion marketing course. Apply... From the provider’s course page.
BA (Hons) Fashion Marketing and Promotion is a Bachelor's degree (BA (Hons)) at Northampton, based in Waterside Campus, University of Northampton. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 70% were in work or further study 15 months after graduating, 20% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.1
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent84
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Graduate outcomes
In work or further study 15 months after graduating
Strong70
Limited evidence Published sample: 20; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 70% (2022-23; Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Exceptional90
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 5 modules
- Styling and Digital FashionCompulsory40 credits
Module details
The purpose of this module is to introduce a range of creative, digital and technical skills and techniques to convey information effectively across a variety of multi-media platforms. Emphasis on the production of digital communications which demonstrate a variety of problem-solving techniques from concept to consumer in a multi channel environment will be inherent.
- Design CommunicationCompulsory20 credits
Module details
The purpose of this module is to provide an introduction to the visual language and cultural impact of design within society. Inquiry ranges from early industrial society progressing through time to contemporary visual cultures and so doing establishes an holistic historiographical study of design practice and theory.
- Foundations of MarketingCompulsory20 credits
Module details
The purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of 'creating value' is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment.
- Brand Stories and Consumer BehaviourCompulsory20 credits
Module details
To provide an overview of how understanding consumers can be applied to building successful brands. To understand the basis for consumer behaviour and the importance of the factors affecting it, including psychological, personal, social and technological. To introduce the building of consumer-based brand equity and how this can be communicated through brand storytelling.
- Photography for FashionCompulsory20 credits
Module details
The purpose of this module is to introduce a range of digital photographic techniques and practical approaches that will enable students to develop fundamental skills required within the fashion photography industry.
Year 2 12 modules
- Fashion EventCompulsory20 credits
Module details
To develop knowledge, understanding and professional competences in the planning and management of a fashion related event. Exploration of the different roles and responsibilities within a range of the organisations involved in the management of concept to consumer.
- Fashion Marketing and Promotion in PracticeCompulsory20 credits
Module details
This module helps to prepare students for working in the Fashion industry through the development of workplace and management skills. Through internships, work shadowing and a study tour, students will have the opportunity to observe and to work within a fashion and lifestyle environment in the UK and internationally to develop their own professional practice.
- Client Conceptual ExperienceOptional20 credits
Module details
The module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context. The communication of client values via visual and textual trend research, visual merchandising, design, product development, retailing and styling will be investigated, along with themes relating to design culture and visual referencing in contemporary society. Research will be developed to implement a client specific con
- Client Brand ResolutionOptional20 credits
Module details
The module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context. The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution. Research will be developed to implement a client specific conceptual resolution with contemporary curr
- Brand ManagementOptional20 credits
Module details
The purpose of this module is to explore the concepts and practice of branding and strategic brand management by providing a framework for comprehensive analysis and reflection.
- Public Relations Management and PracticeOptional20 credits
Module details
The purpose of this module is to explore a range of PR management tools and techniques across the exciting and diverse PR industry. Students will learn about the function of PR as part of integrated marketing communications, as well as examining the role of PR within crisis management, event management, the not-for-profit sector, public affairs, and internal and external communications.
- Fashion Buying, Merchandising and VMOptional20 credits
Module details
This module provides students with a range of operational knowledge and skills that will enable them to contribute efficiently and effectively in both the Fashion physical and digital retail environment. Students will learn about the distinct roles and interrelationships between buying, merchandising and visual merchandising and the importance of a customer-centric approach at various market levels.
- AI for MarketingOptional20 credits
Module details
This module explores AI's transformative impact on digital marketing. It covers AI concepts, machine learning for analysis and prediction, and generative AI for content creation. Ethical, legal, and operational implications, including bias and privacy, are examined. Students gain practical experience with generative AI tools while upholding ethical standards.
- Influencer and Social Media MarketingOptional20 credits
Module details
This module empowers students to become digital marketers with a strong understanding of the opportunities inherent in social media and influencer marketing. It cultivates a mindset of creative problem-solving and agile decision-making, enabling learners to harness digital platforms to build authentic brand engagement and forge impactful influencer partnerships to deliver on business objectives.
- Digital Fashion and Emerging OpportunitiesOptional20 credits
- Advanced Fashion ImageryOptional20 credits
Module details
The purpose of this module is to allows students to explore the different facets of imagery and messaging encompassing fashion Imaging in editorial, commercial, advertising and social media forms, including inherent legal and ethical issues. Students will respond to briefs visually to build digital assets that utilise still, moving image, graphic design and emerging technologies.
- Commercial CampaignOptional20 credits
Module details
The purpose of this module is for students to respond to a brief exploring a media campaign with a commercial outcome. Students combine media forms for a variety of commercial uses suitable for different audiences, exploiting digital design and layout, social, still and moving image and emerging technologies.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course combines two distinct routes into the fashion industry within one marketing programme. You'll usually start with foundations in management, organisations and marketing principles, alongside business economics and data skills. In Year 2, you'll study operations, organisational behaviour and strategy. From Year 3 onwards, a course like this normally moves towards specialist options such as entrepreneurship, international business, digital business, consulting, marketing, and people & HR. You'll integrate this learning through innovation projects and a capstone project or consultancy brief, often with a real client. Throughout, the focus remains on applying marketing and promotional strategies to the fashion industry.
Who it's for
This course suits graduates interested in marketing, brand management, and the fashion sector. Most entrants hold A-levels or equivalent qualifications; recent accepted students typically had UCAS tariff points in the range 96–111. You should have a genuine interest in fashion, marketing strategy, and consumer trends, alongside strong communication and analytical skills.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating, and 60% of working graduates are in highly skilled roles or undertaking further study. National earnings data shows starting salaries (at 15 months) typically range from £24,000 to £32,000, rising to £26,350–£37,200 after five years. These figures reflect the broader graduate outcomes landscape rather than guarantees specific to this programme. Career paths include roles in marketing, brand strategy, retail management, and fashion communications.
University & format
The University of Northampton, a university founded in 1975, offers this BA (Hons) Fashion Marketing and Promotion as a full-time course at the Waterside Campus. The degree runs for 3 years and is taught in English. As a recognised UK degree-awarding body, your qualification is nationally recognised. The university holds Silver for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Published entryBBC at A Level typical offer
Provider-published requirement; check the linked course page before applying.
AccreditationCIM
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
PlacementPublished placement option
Optional placement year. Availability, selection and pay can vary.
Open daysOpen Days
See and book current events. Dates can fill or change.
Entry & how to get in
Typical offer (from the provider)The university’s course page lists a typical A-level offer of BBC. Always check the provider for the current offer and subject requirements.
Most entrants held A-levels or equivalent95% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 96 - 111 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check Northampton's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 95% |
| another higher-education qualification | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accessible entry
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBCCA-level equivalent admitted students held
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask Northampton whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Home£9,790 / yr
International£17,000 / yr
Provider fee page (England 2026/27 cap where not stated).
Check fees at Northampton →For students who normally live in England
illustrative Maintenance Loan per year
£9,790tuition used per year, published course home fee
illustrative borrowing over 3 years
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Funding matched to this course
All Northampton funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
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Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £22,500 – £26,000 | 20 |
| 3 years after | £25,500 | £20,500 – £29,000 | 75 |
| 5 years after | £29,500 | £25,000 – £38,000 | 75 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
70%
in work or further study 15 months on
20%
in highly skilled work or study
90%
continue past their first year
75%
find their work meaningful
35%
say work fits their future plans
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
Starting (15 months) HESA GO
£24,000
£24,000 – £32,000After 3 years LEO
£25,500
£21,250 – £30,000After 5 years LEO
£29,500
£26,350 – £37,200national rangethis course’s medianaxis £20,000 – £38,500
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
70 of 100
were in work or further study
15 months after graduation
70% working0% working and studying0% in further study20% in highly skilled work or study
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
This course £29,500Peer median £31,000Middle 50% £26,500–£37,000
42nd percentile
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
De Montfort UniversityBA (Hons) Advertising and Marketing Communications£29,500De Montfort UniversityBA (Hons) Fashion Marketing£29,500De Montfort UniversityBA (Hons) Marketing£29,500Elizabeth School of London LimitedBSc (Hons) Business Management and Marketing with Foundation Year (Elizabeth School London)£29,500
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Administrative occupationsSOC 2020 41 · 30% of published destinations · ASHE median £27,006
- Business and public service associate professionalsSOC 2020 35 · 20% of published destinations · ASHE median £38,760
- Skilled trades occupationsSOC 2020 5 · 10% of published destinations · ASHE median £34,241
- Leisure, travel and related personal service occupationsSOC 2020 62 · 10% of published destinations · ASHE median £22,297
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 25; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BA (Hons) Fashion Marketing and Promotion worth it?
It depends. BA (Hons) Fashion Marketing and Promotion adds about +£25,630 over the first ten years vs. going straight to a job, but on these earnings the payoff is slower than average.
Mixed payoff: a longer-than-average break-even for this course
Cumulative earnings vs. going straight to work at 18, counting tuition and 3 years of wages given up while studying. The line clears zero around year 21.8. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
+£25,630
10-year payoff
extra earnings over the first decade, after the fees you pay
1.9×
Return on investment
extra earnings over 10 yrs per £1 of fees
£29,370
Tuition over the course
£9,790/yr × 3 yrs (published course home fee)
£29,500
Grad earnings, 5 yrs on
£5,500 above a non-graduate (£24,000)
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 3 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes60%
of working graduates are in highly skilled work or further study.
highly skilled81%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
📈
Where graduates go
70% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.1 out of 10: NSS 83.9% · in work or study 70% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Northampton
All students13,505
International16.4%
Aged 25+34.8%
Business and management across the UK
Students586,710
Aged 25+44.3%
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Waterside Campus, University of Northampton
2,220 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Violent Crime 679Anti Social Behaviour 509Shoplifting 183Public Order 163Other Theft 143
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Northampton from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Northampton’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Northampton and gov.uk before you apply.
Related courses
More at Northampton
Business & Management at other universities
Common questions
How competitive is entry?
Entry is historically accessible, accepted students came in with a broad spread of qualifications. The most common tariff band among recent entrants was 96 - 111 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by Northampton. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Marketing graduates from this provider, 70% were in work or further study 15 months after graduating, 20% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
The published home tuition is £9,790 per year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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