BA (Hons) Business and Digital Marketing Management Bachelor's degree at Huddersfield

The emphasis in Year 1, Marketing in Practice, is on developing the academic skills you need to engage in your course, but also develop a range of skills relevant to the varied demands of the marketing industry through practical application. In addition, the module will address a broader curriculum of personal and professional development within a marketing context through the identification of the core skills of a professional marketer. It will introduce you to theories, models and strategies r

In this module, you will explore the pressing global issues, such as globalisation, climate change, digital age, and sustainability, that businesses are confronted in their operations. Adopting a cross-disciplinary approach, you will gain knowledge and develop a critical understanding of how these issues represent challenges as well as opportunities to business and related organisations. As you progress through the module, you will develop a habit to follow the developments of global events, giv

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers' processing of and response to such communication materials. The module explains how different digital

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module

This module provides you with an introduction to key concepts, theories and research in the field of organisational behaviour. Starting with the important question what is an organisation, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge and learning), group level (organisational culture, team-working) and the organisational level (leadershi

The emphasis in Year 2, The Marketing Researcher, is on developing your knowledge, skills and experience to develop your professional profile. In this module you will investigate and develop a range of skills relevant to the varied demands of the marketing industry through practical application. To support this you will explore the value of analytical data and how this supports the creation of Business Intelligence for decision making. You will investigate different analytical methods and apply

Businesses are increasingly recognising the necessity of adopting an flexible/agile mindset to establish and maintain a competitive advantage. Throughout this module, you will delve into the theories and practices associated with various business models, with a specific focus on exploring their integration into society. The module, through the examples and case studies used on the module, spans a diverse array of business structures, encompassing Social Enterprises, Hybrids, Non-Governmental Org

The overall aim of this module is to understand how insights into consumers and their consumption practices can be used to formulate effective marketing strategy. Traditional and contemporary theories of both the psychology and sociology of consumer behaviour provide the necessary analytical tools to guide the development and application of consumer insights.

This module is designed to introduce you to social media marketing. It will help keep you at the forefront of modern practices: bridging the gap between theory and its practical application, it will also focus on several different aspects including B2B, B2C and Service. You'll have the opportunity to use a variety of social media tools and platforms to design, manage, and optimise campaigns. This module is for individuals who have not used the social channels in a business context extensively bu

In undertaking this module you will explore the theory and practices that inform and enable management of people within organisations. 'People are our greatest asset' is often said in organisations, but how do you get the best out of your best asset? In undertaking this module, you will explore that creating an environment where people want to work and feel rewarded by their work is one of the biggest differences a manager can make to their organisation. Moreover, in a time when new tech-based a

This module aims to provide a firm foundation in project management. The module focuses on the tools and techniques of project planning and control and provides a firm grounding in the relationship between human resource issues and project management. You'll learn the foundations of project planning, executing the plan and completion, and an understanding of the relationships and management of people, teams and outsourced services, developing the role of the project manager as both a client and

This module aims to: - provide the skills, facilities and support to enable students to set up and run their own business or freelance service during their sandwich year. - enable students to apply and test their knowledge and skills (including both creative and personal skills) as developed through their studies to date. - give students experience of working in a self-employed capacity in their chosen industry as appropriate to their pathway. - provide opportunities for personal development in

The emphasis in Year 3 'The Marketing Professional' will be on your transition from higher education to the workplace. You will have an opportunity to build on your knowledge, skills and experience that you have developed during your time at university and clearly express your career aspirations. Using recruitment and selection simulations, you will prepare tailored CVs and learn how to perform well within different selection situations. In preparation for your move into the changing world of wo

This module will consolidate and build on previous studies in marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing