BA (Hons) Marketing Bachelor's degree at Huddersfield

Development of academic skills and range of skills relevant to the marketing industry through practical application. Addresses personal and professional development within a marketing context through identification of core skills of a professional marketer. Introduces theories, models and strategies relevant to skill development and success at university and in the workplace.

Exploration of pressing global issues such as globalisation, climate change, digital age, and sustainability that businesses confront in their operations. Adopting a cross-disciplinary approach, develop critical understanding of how these issues represent challenges and opportunities to business and related organisations.

Development of understanding of the principles and practice of contemporary marketing management. Introduction to key concepts and tools of marketing including analysis, planning, implementation and control.

Critical discussion of key theories relevant to digital marketing communications. Analysis of strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) and their effectiveness. Discussion of the role of digital marketing communication content, format, and source, and psychological processes involved in consumers' processing of and response to communication materials. Explanation of how different digital marketing communications platforms ca

Introduction and analysis of marketing and consumption in their social context. Exploration of how marketing emerges differently depending on the type of society and how consumption is a complex phenomenon immersed in human social attitudes and behaviours. Interdisciplinary approach to analysis of marketing and consumption in relation to broader contemporary sociocultural trends and issues. Development of critical awareness of interrelationships, consequences and tensions between marketer and co

Introduction to key concepts, theories and research in organisational behaviour. Examination of human and organisation behaviour from three levels: individual level (personality, motivation, knowledge and learning), group level (organisational culture, team-working) and organisational level (leadership, changing world of work, technology). Introduction and application of management theory with critical perspective. Focus on understanding the role of the manager in a contemporary organisation and

Development of knowledge, skills and experience to develop professional profile. Investigation and development of range of skills relevant to the varied demands of the marketing industry through practical application. Exploration of the value of analytical data and how this supports creation of Business Intelligence for decision making. Investigation of different analytical methods and application within business context, looking at strategy, business goals and organisational competitive advanta

Strategic view of service marketing, focusing on a variety of organisational contexts including public and private sectors as well as commercial and social enterprises considering both on-line and off-line platforms. Exploration of unique nature of service industries in a contemporary context. Examination of theories and tools required to understand and implement strategic operations of services marketing. Examination of all aspects of services marketing mix, services environment and creation of

Understanding of how insights into consumers and their consumption practices can be used to formulate effective marketing strategy. Traditional and contemporary theories of both psychology and sociology of consumer behaviour providing analytical tools to guide development and application of consumer insights.

Further development of understanding of digital marketing, exploring use of creative content to capture audience online and to influence customers. Consideration of content creation and implementation in relation to specific marketing communication objectives, within wider context of marketing plan, and working within contemporary promotional environment. Use of variety of tools and platforms to produce professional, creative, competent and coherent content for social media.

Introduction to social media marketing. Bridging gap between theory and practical application. Focus on several different aspects including B2B, B2C and Service. Opportunity to use variety of social media tools and platforms to design, manage, and optimise campaigns. Designed for individuals who have not used social channels in business context extensively but have good understanding of traditional marketing techniques.

Introduction and development of essential brands and branding knowledge. Coverage from origin of brands to modern branding strategies and techniques. Theories and processes critical to developing effective brand messages. Discussion of functional and symbolic value of brands and their societal and environmental impact. Understanding of strategic importance of branding in creating and maintaining differentiation and competitive advantage over competitors and crucial role it plays in sustainable b

Aims to: provide skills, facilities and support to enable students to set up and run their own business or freelance service during sandwich year; enable students to apply and test knowledge and skills (including creative and personal skills) as developed through studies; give students experience of working in self-employed capacity in chosen industry; provide opportunities for personal development in self-employment or freelance situation, especially in creative innovation and entrepreneurship.

Transition from higher education to workplace. Opportunity to build on knowledge, skills and experience developed during time at university and clearly express career aspirations. Preparation through recruitment and selection simulations, tailored CVs and learning how to perform well within different selection situations. Exploration of what it means to be globally and socially aware and learning about intercultural effectiveness through case studies and group tasks. Emphasis on strengthening le

Consolidation and building on previous studies in marketing within strategic marketing planning framework. Opportunity to develop analytical and practical skills in relation to creating, presenting and defending strategic marketing plans. Implementation in case-study based individual and group assignment computer-based simulation of dynamic and highly competitive marketing environment.

Development and integration of knowledge of concepts, theories and practices associated with digital marketing. Keeping at forefront of modern practices by bridging gap between theory and practical application into developing strategic campaign and communications plan. Learning how to manage and control digital marketing campaign, and to critically evaluate own or others' professional practice as campaign managers.