BA (Hons) Fashion Marketing Bachelor's degree at Huddersfield

This module is designed to build your core knowledge in materials and processes used in a wide range of both bespoke and industrial applications. You will have the opportunity to explore how materials for the fashion, costume and fashion marketing industries continually evolve through technological developments and innovation.

The creation of content to engage and resonate with an audience is a key skill used by fashion marketers. Students will explore this new and developing area which has become essential for promotion and marketing campaigns for fashion business both online and offline. The creation of differing types of content across varying channels from written, print, digital, visual, audio and video will be explored with an emphasis on creating content using industry standards, and emerging software, technolo

This module will explore the application of fashion marketing theories and practises in a contemporary fashion context. How fashion marketing works within organisations will be explored and examined across buying, merchandising, communication, branding, promotion, and creative practice. The fashion industry will be viewed and examined from the perspectives of home and international consumers, manufacturers, and retailers. Students will use creative practices as a way to explore and develop dynam

This module will introduce the fundamentals of marketing and develop the core skills, theories and processes that underpin fashion marketing. Students will explore branding, the marketing mix, understand, and use marketing research and explore the application of strategy across the spectrum of fashion businesses. A clear understanding of the consumer and how and why they buy will be explored and how this effects the decision making processes of fashion businesses.

This module introduces the theory underpinning how textiles and its associated industries are responding to sustainability targets and concerns. Students will develop knowledge, understanding and critical thinking whilst exploring key principles of sustainability such as environmental and social impact, sustainable practices related to manufacturing, recycling/reuse of materials, and circular business models.

This module aims to develop a transferable set of skills applicable to a wide range of employment positions within the fashion industry. Professional Development Planning (PDP) is embedded within the module, with a focus on you identifying academic and professional goals and developing the skills and knowledge necessary to fulfil them. The module will allow you to contextualise your future role and identity within the fashion, textiles or costume industry and you will be supported in developing

This module aims to develop understanding and appreciation of the dynamic processes involved in anticipating the future needs and expectations of fashion consumers and informing the global fashion organisations to meet these needs. This module will develop your knowledge and ability of trend forecasting through research methods and analysis, culminating in the communication of the forecast trend for industry application. Careful consideration of the contemporary and topical issues such as sustai

This module aims to develop your intermediate knowledge and skills within fashion marketing. It will extend your experience of, and confidence in practical and written applications of marketing within the fashion industry. You will develop your ability to critically analyse and comment on a broad range of issues relevant to the fashion industry. It will further develop your research, analysis and application of skills to various fashion outputs. You will examine and develop visual and written fa

This module aims to deepen students' understanding of marketing concepts, consumer behaviour, and cutting-edge strategies within the dynamic and competitive fashion industry by building on the foundational knowledge acquired in first year. It delves into the critical aspects of branding, brand handbook development, and consumer profiling to equip students with the knowledge and skills necessary to create successful fashion marketing campaigns. Through practical exercises and real-world case stud

This module will further develop your theoretical understanding and critical engagement with sustainability, as contextualised within your specialism (textiles, fashion, costume, marketing). Building on your foundation knowledge and maintaining a clear focus on the practical aspects of sustainability, you will work within the context of global consumers, audiences, manufacturers, retailers, marketers and other collaborative organisations and individuals in textiles and its associated industries.

The placement year is your chance to gain hands-on experience and build on the skills you've developed in your first two years of study. You'll spend up to 48 weeks (minimum 36 weeks) in a graduate-level role, sharpening your professional skills, exploring career options, and boosting your future job prospects. During your placement, you'll reflect on your performance, develop real-world skills, and learn to approach your role with a critical eye. Your placement will be monitored, and you'll be

This module aims to promote a forward looking, holistic, entrepreneurial, and innovative approach to researching fashion products / markets / processes / services appropriate to Fashion Marketing in the global context of the fashion industries during which you will undertake a process of critical enquiry through research, analysis, evaluation, planning, and creative problem solving. Your understanding of the complexities of project management and the interdependencies that projects create betwee

This module will enable you to thoroughly research a specific aspect of fashion marketing to a high degree of specialisation. You will select your own area of research which, once approved, will be carried out using the creative research methodologies and academic study skills introduced earlier in your course. The chosen investigation may complement concurrent project work or allow you to develop relevant but previously unexplored areas of personal interest. The topic chosen may also reflect sp

This module will establish and inform your studio practice. Within it you will identify and develop a theme, subject or issue relevant to your practice. The module will re-emphasise the importance of in-depth research, within which you will demonstrate originality, pro-activity and innovation. The context and parameters of this module will be defined by you through negotiation and ongoing dialogue with your tutors.

In this module you will develop a professional portfolio that will demonstrate your area of expertise of your chosen pathway to equip you in moving into the fashion industry. The module is the culmination of skills developed throughout the course in which you will show a clear understanding and expertise in the promotion of fashion. It will demonstrate your knowledge and understanding of fashion and appropriate strategies for the promotion of fashion in varied markets. The professional portfolio