BSc (Hons) Sport Management Bachelor's degree at the University of Portsmouth

Gain knowledge and understanding of the principles surrounding the use of digital software in higher education and the modern workplace. Learn how to practically use key Microsoft applications and demonstrate this knowledge in their studies and future careers. Learn of the potential and risks of AI software and how to use it responsibly in the classroom, as well as in assessments.

Explore fundamental aspects of business and the business evaluation process. Gain an appreciation for the knowledge and skills required to effectively manage and operate a business. Topics covered include core concepts in business studies, understanding the business environment, different forms of business structures, business strategy and planning, enterprise, innovation, and entrepreneurship. Delve into key principles and practices in human resource management and operations management.

Discover how sport impacts society and communities: explore inequality, identity, and inclusion, and learn how clubs and programmes create meaningful change. Explore how sport shapes society and communities, developing a sociological understanding of participation, identity, inequality, and power. Through lectures, workshops, and case studies, examine how clubs, programmes, and policies address challenges such as inclusion, social cohesion, and health inequalities.

Understand how globalisation shapes sport business: explore public, nonprofit and professional sectors, build core management skills, and apply ethical, sustainable thinking to real industry challenges. Examine how globalisation has transformed the production, consumption, and management of sport. Study the public, nonprofit, and professional sectors of sport to gain insight into management functions such as operations, marketing, finance, human resources, and strategy.

Manage people in sport with confidence: apply hr concepts to real cases, tackle workforce problems, and design practical solutions that support teams and organisations. Learn how hr shapes employment relationships, culture and performance within sport organisations, and how staffing, change and regulation influence growth and sustainability. Through lectures, seminars, workshops and tutorials analyse real workplace problems, apply hr theory, consider workforce planning, conflict resolution and p

Learn how to run sport facilities effectively: plan operations, schedule programmes, manage staffing, and embed equality, diversity and health & safety to deliver engaging and sustainable facilities. Learn how operational and facility management work together in sport, integrating concepts from sport and leisure management to plan day-to-day delivery, manage risk and support strategic growth.

Map your strengths and highlight your skills and knowledge as you get work-ready for final year and beyond with lectures to help boost your prospects after graduation. Complete professional development activities, including an optional work placement, to reflect on your impact of your course. Collect feedback and communicate your values to excel your job applications.

Learn to plan and deliver sport events - apply management concepts, map infrastructure and roles, manage health and safety, and design experiences that engage audiences. Explore how sport events are conceived, planned and delivered in the 21st century, comparing key concepts and theories and applying them to contemporary scenarios.

Learn how marketing strategy, audience insight, and pitching shape sport brands and sponsorship deals, preparing you for commercial roles in the sport industry. Learn how sport marketing works in practice by analysing consumer behaviour, segmenting markets, positioning brands, and designing a strategic marketing plan for a product or service you choose.

Turn sport data into decisions: analyse datasets, extract clear insights with modern tools, and communicate findings to athletes, coaches, health professionals and sport managers. Learn practical and critical data skills, working with messy, real-world sport and health datasets to clean, explore and model patterns that matter.

Shape fan engagement and brand growth: plan, run, optimise sport campaigns on social, content, seo and email, using data and tools to prove impact. Learn how digital marketing works in the sport industry, comparing platforms and tools to build strategies that engage fans, promote products and drive commercial results.

Use real sport data to make smart decisions: analyse demand, competitive balance and finance, forecast outcomes, and tackle governance to improve sustainability and strategy. Learn how economics and finance influence the way sport organisations operate. Using real datasets test key ideas, examine competitive balance, model demand for sporting events, and explore financial sustainability in clubs and leagues.

Turn your passion for sport into a business venture - spot opportunities, test ideas and build a business model with teammates, learning by doing and reflecting as an entrepreneur. Explore entrepreneurship in the sports industry by working in teams to identify opportunities, develop ideas, and create a viable business model.

Step into real consultancy: tackle a live sport management challenge, integrate business and sociocultural insights, and deliver a professional, evidence-based strategic plan that employers value. Act as a sport management consultant, tackling a real or simulated brief that blends marketing, finance, operations, hr, law and sport and society considerations.

Explore the legal frameworks that shape the sports industry from governance and regulation to contracts, employment law, commercial rights, and dispute resolution. Work with real sport law cases to understand how legal principles are applied in areas such as integrity, safeguarding, liability, technology, and anti-corruption.