BA (Hons) International Tourism and Hospitality Management Bachelor's degree at De Montfort University

This module is designed to introduce students to the ever-growing and changing Tourism and Hospitality sectors. You will be introduced to the theoretical foundations as well as the historical emergence of contemporary tourism and hospitality industry. A fieldtrip into the city will support some of the historical contexts related to the emergence of contemporary tourism. The module will also explore the interrelationships between the two sectors as well as their linkages to other sectors such as

This module, with its focus on journeys and places, offers an opportunity to explore key concepts underpinning your programme. You will take a post-disciplinary approach, using techniques from diverse areas to address questions related to journeys and places. You will attend interactive lectures with students from across the School of Humanities and Performing Arts and will have opportunities to apply these concepts in Tourism (and Hospitality) specific workshops and assessments. Themes may incl

This module is an introduction to the principles of Strategic Management in the Tourism and Hospitality sectors. These include the introduction to the key concepts of business strategy in tourism and hospitality, strategic objectives and an insight into the principles of implementation of these strategies in practice, within their respective contexts of operational, human resources, financial, as well as products and markets. Principles of financial management and the role and purpose of annual

This module presents the opportunity for students to explore and apply the key concepts in tourism and hospitality marketing such as marketing communication tools and strategies, integrated marketing communications, branding, marketing semiotics and semiotics of promotional materials, consumers and consumption, as well as explore the importance of digital marketing and User Generated Content (UGC) in contemporary tourism and hospitality marketing. To support the learning for this module, a range

As the business environment becomes more complex the need increases for those wanting a career as arts managers or event managers within the tourism industry to develop management competencies which integrate different disciplines and traditions. In this module, you have the chance to develop your understanding of business and strategic planning for a one-off festival event in a 'real life' context. Collaborative activities will be included to support student learning. The core of the module is

In this module, you will develop your understanding of the needs of the traveller from the perspective of the Tourism and Hospitality sectors. The core of the module presents the opportunity for a 5-day international research visit to a European city. As an example, Amsterdam is the largest metropolitan area in The Netherlands and has many museums and cultural areas with a direct Eurostar line from London to Amsterdam which launched in October 2020. This allows for many tourists and business tra

This module will enable you to gain an in-depth understanding of the complex relationships between tourism, society and culture. The module draws on insights from a range of relevant disciplines and fields of studies - from the social sciences and humanities - in its exploration of a range of relevant themes in this context. This includes the history of tourism; representations people, places and cultures; popular media and visual culture(s) of tourism; consumption of places; intercultural commu

The aim of this module is to connect the academic and practical elements of the Arts and Festivals Management and International Tourism and Hospitality Management degrees. Being able to carry out research is as much a fundamental requirement of being an effective manager as it is of being an academic. Through this module, you will have the opportunity to study research from an academic and applied perspective in preparation for either their third-year dissertation or placement. The module requir

Tourists are turning to different 'products' for cultural experiences whether that be visiting and immersing themselves in nature and participating in nature-based or eco-tourism, experiencing heritage, arts and culture at a destination or engaging in slow or community-based tourism which includes activities such as slow travel or spending time with locals. Another type of tourism which this module will focus on is dark tourism which is associated to tragedy and death. This module therefore prov

This module presents the opportunity for you to produce an individual business plan for either the Tourism or Hospitality sector that serves as a commercial and employability-relevant experience and synthesises existing knowledge and skills gained throughout the Programme. You will explore gaps in the market and develop your own proposal ideas with SMART objectives. It requires you to compile a commercially viable business plan for a sustainable business that acts as a response to a societal cha

This module presents the opportunity to build on the knowledge and skills gained from earlier modules, such as Marketing for Tourism and Hospitality, and to explore Destination Management and Marketing. The module focuses on themes such as tourism planning and development, destination life cycles, as well as destination branding and image, semiotics of promotional materials and the importance of integrated marketing communications for destinations. The module also provides an insight into the ro

Choose one from the following: Placement - This module aims to complete your preparation for a career in International Tourism and Hospitality Management. The placement will be over a four-week period (20 days) with an organisation of their choice within the sector. The placement will build on the applied experience that you will have gained from other elements of your programme to provide practical experience of employment in either the tourism or hospitality sector. The experience will be chal