BSc (Hons) Business Psychology Bachelor's degree at the University of Chichester

Explore the purpose and societal role of marketing, with topics including buyer behaviour, digital innovations, marketing research methods and ethical considerations. Develop practical skills in conducting environmental audits and marketing research, applying segmentation, targeting and positioning strategies, and designing marketing plans. Learn about customer relationship management and practical marketing strategies for new product launches.

Look at the three core factors of management and organisational behaviour: external, internal and individual. Explore concepts, tools and models focusing on external factors that influence organisations, including stakeholder theory. Consider internal perspectives of organisational culture and structure, including teamwork and group dynamics. Explore concepts of workplace motivation and ideas around individual diversity.

Introduces research skills essential for academic success and growth. Covers basics of data analysis and key concepts in time management and teamwork. Develop critical thinking skills to present convincing arguments in written work. Develop academic reading skills to access complex scientific reports. Learn to produce high-quality assessments, including creating references and citations using APA style, presenting information effectively, and writing well-structured essays.

Equips you with understanding of sustainability in the context of entrepreneurship and innovation. Learn about integrating sustainability principles into entrepreneurial ventures and the role of sustainable innovations in addressing global challenges. Explore how this is achieved in different industries and organisations. Focus on the United Nations Sustainable Development Goals (SDGs), corporate social responsibility (CSR), sustainability theory and the role of innovation in fostering a sustain

Gain a comprehensive understanding of consumer behaviour, looking at traditional psychological theories as well as contemporary digital and ethical contexts. Evaluate how internal, social and technological factors shape decision making, applying insights to real-world marketing challenges. Emphasis on digital environments, sustainability and global trends ensures relevance to modern marketing practices.

Introduces the conceptual and historical issues in psychology, as well as the work of prominent figures who have influenced the development of modern psychology. Explore key thinkers in psychology, focusing on how key thinkers design and conduct research in their field.

Develops an understanding of experimental designs and associated methods of analysis related to psychology. Introduces research ethics. The introduced methods are variants of Analysis of Variance (ANOVA), a method that allows comparison of groups and/or conditions.

Invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice and possible future directions. Encourages you to avoid simplified prescriptions for effective leadership and expand your thinking on alternative strategies, as you look forward to your future role as a potential leader in an organisation.

Provides and develops understanding of key concepts, practices and processes for creating a positive employee experience and successful management of people. Outlines theory and key principles and practices of workforce planning and resourcing, managing and developing performance, reward and talent retention. Equips you with an appreciation of the interpersonal skills needed to manage people within various types of work organisations. Locates People Management (HRM) practices within the context

Develops an understanding of survey and qualitative designs and associated methods of analysis related to psychology. Develops knowledge of survey and qualitative approaches to investigating and analysing psychological data. Outlines the relationship between correlational analysis and predictive reasoning. Covers multivariate analysis (multiple regression) and thematic analysis.

Introduces the tools and skills necessary to manage projects efficiently and effectively. Content is based upon the Association of Project Management (APM) Body of Knowledge (BoK) – a holistic and generic approach provided by the leading association for project management in the UK. You will be guided through the complete lifecycle of a project and actively encouraged to apply learnings through your assessment.

Enhances Career Readiness and communication skills by equipping students with practical skills and confidence needed to navigate the graduate recruitment process, including CV writing, application forms, and interview techniques. Provides insight into employer expectations and recruitment methods, including assessment centres and competency-based interviews, both locally and internationally. Encourages self-awareness and reflective practice by identifying and reflecting on own skills, values, an

Provides a psychological and interdisciplinary focus on ten issues of current social concern, which can be organised into four broad themes: Diversity, power and conflict in society; Sustainability and society; Childhood; Health and illness.

Assessment: 3,000-word Essay

Adopts an interdisciplinary approach to Psychology, covering key areas such as biological, cognition, development, emotions, health, individual differences, morality and justice, motivation, relationships, and the self, all within the context of a multicultural world. Draws insights from Anthropology, Biology, Geography, History, Sociology and Zoology. Emphasises the integration of cultural perspectives with mainstream Psychology. Poses overarching questions on how universalist assumptions have

Assessment: 3,000-word Essay

Offers a chance to delve into a specific area of interest within various organisational contexts, fostering both professional and intellectual growth. Under the guidance of a supervisor, you will undertake independent research, showcasing your ability for critical thinking and analysis. The chosen topic typically revolves around management issues in either public or private sectors, with a focus on generating findings applicable beyond specific cases. Optional placement routes – Industry, Consul

Assessment: Completed dissertation (industry route) or consultancy report

Offers a chance to gain 270 hours of experience in an organisation, building on work in the Professional Development module. You will secure a placement and develop your Personal Development Planning for future career goals and better employability. Typically paired with the Research Project, allows you to focus on personal development within your work placement, enhancing skills for your chosen careers and gaining practical and research expertise in your field. Choose from options like a Short

Assessment: Assessment 1: 1,800-word Personal Portfolio; Assessment 2: 3,000-word Learning Logs; Assessment 3: 10 minute Personal Presentation