BA (Hons) Fashion Marketing with Integrated Foundation Year Bachelor's degree at Falmouth University

You'll be introduced to the core principles of marketing and gain a solid understanding of the role of marketing, its language and its purpose. This module is written to align with the CIM curriculum and forms part of the exemption subjects for the course accreditation.

You'll identify a range of marketing communications concepts, technologies and creative processes in a commercial fashion context. Analysing traditional and digital marketing communication frameworks, you'll apply theories of marketing to the production of a communications strategy.

In this module, you will explore innovative, developmental and commercial communication techniques used across the creative industries. You will reflect on your own creative journey while considering global perspectives, diverse cultures and ethical values to support an inclusive creative practice. The module introduces key principles of visual and written communication, developing your research and ideation skills through analogue and digital methods such as sketchbooks, mood boards, graphic de

This module looks at the fundamentals of a brand. You'll explore a range of brand development challenges, take a look at fashion industry case studies and break down brand auditing, leading through to exploring how brand identity creation works.

You'll explore visual language in the context of fashion image-making and content generation. You'll experiment with styling and art direction for still and moving-image, graphic design and editorial content, using industry-standard production techniques for print and digital channels.

In this module you'll produce a piece of written work; enhancing your skills in critical thinking and positioning your practice in the context of cultural, theoretical and historical concepts.

This module examines globalisation relative to the production and consumption of fashion and textiles and its subsequent impact on the production ecosystem. You'll analyse a broad range of topics, such as emerging consumer behaviours, socio-cultural drivers and new technologies, in order to forecast future scenarios and to communicate potential sustainable and ethical development solutions.

The Promotion module takes a practical approach in supporting your understanding of campaign planning and production methods. You'll develop creative solutions to promotional challenges, marketing and PR campaigns, in a range of commercial contexts.

You'll gain insights into the contemporary fashion retail environment through buying, merchandising and visual presentation techniques. You'll investigate the theory through practical application and working with industry professionals throughout the module. The world of physical retail and e-commerce is fast-paced, and this module will teach you how to navigate the uncertainty and understand how marketing plays a role in the dynamics, from supply chain to the consumer and back-again.

The Collaboration module is framed around cross-disciplinary projects, allowing you to have a shared and reflective learning experience. It utilises a Challenge-Based Learning approach that investigates sustainable development within the fashion and textiles industry. The module is delivered through student-led small group working, which builds on transferable, interpersonal and collaborative skills

You'll produce a written piece of work, enhancing your skills in criticality and positioning of your practice in the context of cultural, theoretical and historical concepts. You'll also develop your ideas for your final year dissertation or extended research project.

This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary.

In this module, you will evaluate your own learning journey and skills acquisition in preparation for opportunities after graduation. You'll create a communication strategy and portfolio of presentation materials reflecting your personal professional identity in a range of print and digital formats. You'll also have the chance to explore and plan for your final major project. The focus will reflect your individual interests, as you work towards creating the perfect portfolio of work in the conte

In this module, you'll evaluate contemporary practice and performance of fashion marketing strategies using marketing planning frameworks and methodologies. You'll focus on digital communications, consumer behaviours and broader business insights.

You'll complete a dissertation or extended research project. You'll reflect on your personal research strengths and engage in considered debate and detailed discussion of a chosen topic. This is an independently led project with academic support.

Undergoing your own research and planning, you will devise a project proposal for a detailed marketing opportunity or action in a fashion or lifestyle context, whilst aligning with current and future-facing global issues.

You'll expand your project proposal and produce a set of deliverables to a client, consumer, colleague or organisation, generating digital and /or physical outputs.

You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.

You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.

You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.

You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.