BA (Hons) Marketing Communications with Professional Placement Bachelor's degree at Falmouth University

Understanding the mechanics of impactful writing. Collaborating with students from across the School of Communication, examining how language shapes the experiences of audiences across different platforms. Developing tools and techniques through practical tasks and workshops to build confidence in writing with clarity, empathy, and purpose.

Hands-on experience of creative problem-solving tools and techniques, learning how to collect information, discover insights, define problems and generate ideas to address problems in innovative ways.

Fundamental questions about marketing: why is marketing the innovative heartbeat of leading companies? How can marketing influence consumer behaviour? What is brand identity and why does it matter to consumers? Learning about the blend of art and science underpinning the marketing process and considering environmental and ethical concerns facing the industry.

Developing a marketing communications plan and the tools and techniques to make that plan impactful; advertising, PR, content and influencer marketing. Exploring case studies on different types of marketing communications and creating a plan for integrated communications campaigns.

Structure and workings of agencies; how long-term professional success relies on being able to reflect on your own practice, manage interpersonal relationships, undertake interdisciplinary collaboration and communicate effectively with both colleagues and clients.

Core principles of strategic thinking for marketing communications, while firmly questioning the hype around AI. Positioning strategy as a human practice rooted in curiosity, cultural insight, and responsibility to people and planet. Exploring how careful use of AI can support rather than replace human decision-making.

Learning to leverage each platform's unique features and possibilities to support campaign objectives. Examining how platforms influence everyday life, creative expression, and public debate, focusing on issues of algorithmic power, online communities and digital activism. Designing digital-first tactics or campaigns.

The role of brands in business and society, introducing their key components, from values, positioning, and personality to tone of voice and visual identity. Developing practical brand design and production skills that bring brands to life: branding tools, methods, and frameworks.

Psychology and behavioural research, learning how to gain insights, and using behaviour change frameworks to inform ideas for tackling important social and environmental issues. Exploring different research methods such as focus groups, interviews and observation.

The nuts and bolts of brand campaigns, learning about the unique features of different types of markets and services. Responding to industry-aligned briefs, collaborating with peers to generate a portfolio of brand campaigns.

Working collaboratively and simulating a digital marketing consultancy, applying marketing knowledge in industry-aligned scenarios. Taking on a clear role within the team to achieve a shared outcome for your 'client'.

Researching, planning and developing a self-initiated final year project based on a brand or topic of choice. Conducting a combination of secondary and primary research to identify findings or insights. Studying research methods relevant to the discipline and chosen theme.

Simulating the pace of a real creative department in a marketing agency, creating a series of campaigns in response to industry-aligned briefs which have previously included clients like Greenpeace, Trainline, Adidas and Walkers. Developing skills through group discussion and a range of practical workshops.

Creating a thoroughly researched major project that establishes expertise in a chosen theme or sector. Producing an accompanying written critical evaluation or rationale alongside practical outcomes and preparing work for public showcase.

Developing a unique graduate portfolio demonstrating experience, projects and skills to potential employers in an engaging, compelling and portable format. Working on industry-recognised competition briefs such as CIM Pitch, Creative Conscience, D&AD New Blood and AKQA Future Lions.