BA (Hons) Marketing Communications Bachelor's degree at Falmouth University

Understanding the mechanics of impactful writing. Examine how language shapes the experiences of audiences across different platforms. Develop tools and techniques to build confidence in writing with clarity, empathy, and purpose, helping craft engaging and persuasive stories for different channels and contexts – from news and social media to websites and apps.

Gain hands-on experience of creative problem-solving tools and techniques, learning how to collect information, discover insights, define problems and generate ideas to address problems in innovative ways.

Introductory module covering fundamental questions about why marketing is the innovative heartbeat of leading companies, how marketing can influence consumer behaviour, and what brand identity is. Learn about the blend of art and science underpinning the marketing process and consider environmental and ethical concerns facing the industry through industry-aligned briefs and workshops.

Learn how to develop a marketing communications plan and the tools and techniques to make that plan impactful; advertising, PR, content and influencer marketing. Explore case studies on different types of marketing communications and create a plan for an integrated communications campaign – placing audience needs and issues of diversity at the centre.

Learn about the structure and workings of agencies through practical workshops. Understand how long-term professional success relies on being able to reflect on your own practice, manage interpersonal relationships, undertake interdisciplinary collaboration and communicate effectively with both colleagues and clients.

Teaches the core principles of strategic thinking for marketing communications, while firmly questioning the hype around AI. Position strategy as a human practice rooted in curiosity, cultural insight, and responsibility to people and planet. Strengthen strategic thinking by exploring how careful use of AI can support rather than replace human decision-making and study how bias in AI can affect judgement and narrow creative possibilities.

Learn to leverage each platform's unique features and possibilities to support campaign objectives. Examine how platforms influence everyday life, creative expression, and public debate, focusing on issues of algorithmic power, online communities and digital activism. Design digital-first tactics or campaigns, building a portfolio that demonstrates ability to connect cultural insight with strategic platform use.

Explores the role of brands in business and society, introducing their key components, from values, positioning, and personality to tone of voice and visual identity. Develop practical brand design and production skills and understand how brands support innovation and drive change by challenging industry norms and engaging with social, environmental, and ethical issues.

Delve into psychology and behavioural research, learning how to gain insights and using behaviour change frameworks to inform ideas for tackling important social and environmental issues. Explore different research methods such as focus groups, interviews and observation and examine moral and ethical considerations relating to behavioural research and the use of psychological techniques in communication and design.

Introduction to the nuts and bolts of brand campaigns, learning about the unique features of different types of markets and services. Collaborate with peers to put tools and tactics into practice to generate a portfolio of brand campaigns through responding to industry-aligned briefs.

Working collaboratively and simulating a digital marketing consultancy, apply marketing knowledge in industry-aligned scenarios. Take on a clear role within the team to achieve a shared outcome for a 'client', mentored by tutors to build professionalism in preparation for future career.

Research, plan and develop a self-initiated final year project based on a brand or topic of choice. Conduct a combination of secondary and primary research to identify findings or insights that can be used to inform creative practice. Study research methods relevant to discipline and chosen theme, and shape ideas and research findings into a clear and focused proposal of work.

Simulating the pace of a real creative department in a marketing agency, create a series of campaigns in response to industry-aligned briefs which have previously included clients like Greenpeace, Trainline, Adidas and Walkers. Develop skills and knowledge through group discussion and practical workshops including video editing, sound recording, poster design, and creating interactive mock-ups.

Create a thoroughly researched major project that establishes expertise in a chosen theme or sector. Define and plan appropriate project outcomes which demonstrate how research has been interpreted creatively. Produce an accompanying written critical evaluation or rationale alongside practical outcomes and prepare work for public showcase whether in-person or online.

Develop a unique graduate portfolio demonstrating experience, projects and skills to potential employers in an engaging, compelling and portable format. May work on industry-recognised competition briefs such as CIM Pitch, Creative Conscience, D&AD New Blood and AKQA Future Lions.