The Attachment Theory Explanation

Attachment Theory: Psychology

Theories centred around attachment developed from the ideas put forwards by Bowlby. In the context of attachment and parasocial relationships, we can explore Ainsworth’s (1970) attachment types to clarify the different forms of attachment discussed. There are three types of attachment:

• Secure attachment: A child shows signs of distress without a primary caregiver and when alone with strangers. They are comforted and explore when they return.
• Insecure-avoidant attachment: Children are not distressed when their caregiver is absent, with strangers, or when their caregiver returns.
• Insecure-resistant attachment: Children are fearful when left alone and with strangers, and they resist comfort from their caregiver.

It is suggested that these attachments we have as infants influence our relationships in adulthood, namely, those who fail to form close attachments in childhood.

Attachment Theory in Relationships

According to Hazan and Shaver (1987), an insecure-resistant attachment type manifests itself in adulthood through clingy, jealous behaviour that makes it difficult for them to form relationships with others, meaning they are more likely to form parasocial relationships.

Bowlby's Attachment Theory: Brief Explanation

Bowlby’s (1969, 1988) maternal deprivation theory of attachment can further explain parasocial relationships. In his theory, Bowlby assumes those who do not form strong attachments in early childhood seek attachment substitutes in adulthood. According to Bowlby's theory, parasocial relationships form a comforting substitute for other, scarier seeming relationships.

Bowlby’s internal working model could be another explanation for parasocial relationships. The internal working model states that your first relationship, the attachment to your primary caregiver, is the baseline for and model for all your future relationships.

If your caregiver did not comfort you, respond to your needs, or provide you with a sense of security, as with insecure-resistant attachments, you may seek out similar relationships in adulthood, as you may feel unworthy.

A parasocial relationship reflects this attachment type because it is one-sided, and there is less chance of rejection based on feelings of unworthiness.

Attachment Theory Explanation of Parasocial Relationships

Bowlby’s attachment theory addresses why parasocial relationships develop, and other psychologists such as McCutcheon (2006) and Kienlen et al. (1997) have also suggested we may find the answer in childhood attachment. According to them, parasocial relationships develop due to developmental problems in childhood.

Bowlby’s explanation states that people who cannot form close relationships with their caregivers in childhood have difficulty forming attachments and relationships with others as they grow older.

Fig. 2 - Parasocial relationships are often formed with celebrities.

Researchers Giles and Maltby (2006) suggested three levels of intensity to parasocial relationships;

1. The entertainment-social level involves casually keeping up to date with the goings-on of the celebrity for fun.
2. Intense-personal level parasocial relationships show a more intense desire towards the celebrity.
3. The borderline-pathological level is the most intense, where uncontrollable obsessive behaviour towards the celebrity is like an addiction.

The Absorption-Addiction Model was proposed by McCutcheon (2002) to explain this obsessive behaviour that comes with parasocial relationships. People become absorbed in the lives of figures they admire to find a sense of fulfilment and identity. This excitement and a sense of purpose for keeping up with this admiration can lead to excessive addictive behaviour that becomes risky, such as stalking or harassment.

Attachment Theory Explanation of Parasocial Relationships: Evaluation

As with all psychological theories, there are strengths and weaknesses to the theory of attachment types explaining parasocial relationships.

Strengths

Research supports the attachment theory explanation of parasocial relationships, suggesting that insecurely attached children are more likely to form parasocial relationships;

• Cole and Leets (1999) examined the parasocial relationships developed by teenagers with TV personalities. To do this, they used 115 student participants who completed the parasocial scale and two attachment-style questionnaires. They found that individuals with anxious-ambivalent attachment styles were likelier to develop parasocial relationships, while avoidant styles were least likely to develop parasocial behaviours.

• Similarly, Roberts (2007) found that individuals with insecure attachments were more likely to have some form of contact with celebrities. This supports the idea that attachment styles influence the development of parasocial relationships.

Weaknesses

There are also some weaknesses to using attachment theory to explain parasocial relationships:

• Conflicting research: McCutcheon et al. (2006) argued that adults with insecure attachment behaviours are more likely to develop parasocial relationships. However, they found no correlation between insecure-resistant attachment and more intense parasocial relationships. This finding contradicts the idea that attachment theory proposed that certain types of childhood experiences and their influence on attachment affect parasocial relationships in adulthood.

• Correlational research: most research on parasocial relationships is correlational, meaning that we cannot claim a direct cause-and-effect relationship. For example, although Kienlen et al. (1997) found that disrupted attachment in childhood was related to borderline pathological disorder, this was only a correlation and not a direct cause and effect, meaning that we cannot scientifically say that disrupted attachment causes intense parasocial relationships. No single attachment style profile could be correlated with pathological behaviours.