Typographical Features

We often neglect the power of typographical features and fail to appreciate them. Type is present all around us, from the box of our morning cereal to our daily text messages. Even what you are reading right now! Typography plays a very important role in the way information is received by the reader. 

Typographical Features Typographical Features

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Table of contents
    Frequently Asked Questions about Typographical Features

    What is typography and why is it important?

    Typography can be defined as the art of arranging text and letters in order to make them clear, visually appealing and legible to the readers. Typographical features include various aspects such as font, colour, alignment, etc. 


    Typography is important as it helps build brand recognition and has an impact on the attention of the audience.

    What are some examples of typography?

    Some examples of typography include; typeface or fonts, contrast, consistency, white space, alignment, colour and hierarchy.

    What is a good typography?

    Good typology conveys the message as intended by the user, making the information legible, clear, and visually appealing. It usually adds to the structure of the text and can evoke certain emotions in the reader.

    How do you define typography?

    Typography is the carefully designed combination of elements such as font, contrast, white space, alignment, and font colour. Typography plays an important role in the way information is received by the reader. 

    What are the 3 types of typography?

    Typography has the following elements:

    • Typefaces and Fonts
    • Contrast 
    • Consistency 
    • White space 
    • Alignment 
    • Font Colour 
    • Hierarchy
    • Font size

    Test your knowledge with multiple choice flashcards

    Good typography helps the reader to __________. Fill in the blanks.

    Why does typography matter?

    Brand names often have an instantly recognisable typography. True or false?

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