Digital Marketing: Definition, Types & Strategy

Digital Marketing

Digital marketing has become one of the most popular forms of marketing in recent years. As more and more people have access to digital devices, marketing through digital platforms is a must for all businesses. Let's take a look at how companies can use digital marketing campaigns to increase brand awareness and influence customer purchase decisions.

Get started

Table of contents

Flashcards in Digital Marketing 104

Start learning

Digital marketing is the act of promoting a product or service using...

the Internet and digital media

Digital marketing can influence the marketing mix strategy.

True

Give an example of digital marketing influencing a product's price.

When buying a flight ticket, visit a site too many times and you'll see an increase in the price. This phenomenon is called dynamic pricing.

Digital marketing allows companies to sell their products without a physical presence.

True

Give an example of digital marketing simplifying the process of buying.

With a few clicks, people can locate an item they need on an online store and make instant payment with a card.

Name some types of digital marketing

Search engine optimisation
Paid search
Content marketing
Social media marketing
Email marketing
Affiliate marketing

Learn with 104 Digital Marketing flashcards in the free StudySmarter app

We have 14,000 flashcards about Dynamic Landscapes.

Already have an account? Log in

Frequently Asked Questions about Digital Marketing

What is digital marketing?

Digital marketing is the act of promoting a product or service using the Internet and digital media.

What is an example of digital marketing?

An example of digital marketing can be observed through eCommerce websites. eCommerce websites can observe past shopping behavior to recommend similar items customers are likely to purchase.

What are the 3 types of digital marketing?

There are many types of digital marketing. Digital marketing is a big umbrella term that can be split into several sub-categories including SEO, paid search, content, social media, email, affiliate, and mobile marketing.

What are the 4 Ps of digital marketing?

The 4Ps of digital marketing are people, platforms, processes, and performance. These four Ps allow digital marketers to cater their strategies to customers online more effectively, in a more customized manner, than through the traditional 4Ps of marketing.

Why is digital marketing important?

Test your knowledge with multiple choice flashcards

YOUR SCORE

Your score

Already have an account? Log in

Discover learning materials with the free StudySmarter app

About StudySmarter

StudySmarter is a globally recognized educational technology company, offering a holistic learning platform designed for students of all ages and educational levels. Our platform provides learning support for a wide range of subjects, including STEM, Social Sciences, and Languages and also helps students to successfully master various tests and exams worldwide, such as GCSE, A Level, SAT, ACT, Abitur, and more. We offer an extensive library of learning materials, including interactive flashcards, comprehensive textbook solutions, and detailed explanations. The cutting-edge technology and tools we provide help students create their own learning materials. StudySmarter’s content is not only expert-verified but also regularly updated to ensure accuracy and relevance.

Learn more

StudySmarter Editorial Team

Team Marketing Teachers

10 minutes reading time
Checked by StudySmarter Editorial Team

Save Explanation