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Cue-Dependent Forgetting

Have you ever walked into a house or shop and instantly started remembering the fun times you spent there? Maybe memories start coming back as you walk around and see specific items. Your memories could be happy or sad, and the location could be as small as a car or as big as a city! Your environment triggers your long-term memory to release information into your conscious mind. Learning more about cue-dependent forgetting would be best to understand why this happens. 

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Cue-Dependent Forgetting

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Have you ever walked into a house or shop and instantly started remembering the fun times you spent there? Maybe memories start coming back as you walk around and see specific items. Your memories could be happy or sad, and the location could be as small as a car or as big as a city! Your environment triggers your long-term memory to release information into your conscious mind. Learning more about cue-dependent forgetting would be best to understand why this happens.

  • We will start by exploring the cue dependency theory of forgetting.
  • Then we will delve into the cue context-dependent forgetting definition of psychology.
  • After, we will look at the cue context-dependent forgetting research by Godden and Baddeley in 1974.
  • Finally, we will learn the cue-dependent forgetting evaluation points from the Godden and Baddeley research.

Cue-Dependency Theory of Forgetting

In cognitive psychology, there are five main theories of what causes us to forget some of our memories, and one of these is the cue dependency theory of forgetting.

Tulving proposed the theory, and he attempted to explain what happens when the right cue/ stimuli are not present when trying to remember some memories.

This is only for some memories, sometimes we can remember things without the presence of cues, these memories are likely to have a stronger impact on us, or they have been elaborately rehearsed,

Cue Context-Dependent Forgetting Definition Psychology

Before we get into the details, let’s figure out what cue context-dependent forgetting means.

Cue-dependent forgetting, also known as memory retrieval failure, is when an individual fails to recall a memory because cues/ stimuli that were present when the memory was encoded are not present.

Cue Context-Dependent Forgetting Research: Godden and Baddeley’s (1974) Study

Much research has been conducted to investigate how retrieval failure can explain forgetting. In the following article, we will look at Godden and Baddeley’s (1975) ’s study on cue-dependent forgetting.

Godden and Baddeley (1975) conducted experimental research to highlight the importance of environmental settings in memory retrieval.

Cue-Dependent Forgetting a photo of three blank, black polaroid prints on a wood background StudySmarterFig. 1. Photos are an example of a memory cue.

Cue Context-Dependent Forgetting Research: Procedure

Eighteen deep-sea divers were invited to participate in the study.

The participants were asked to memorise a list of 36 unrelated words of two or three syllables. And participants were split into two groups. One group learned the words on the beach and the second group learned the words underwater.

For the analysis:

  • Half of the beach learners remained on the beach when they were asked to remember the words. The rest had to recall underwater.
  • Half of the underwater learners remained underwater to recall, and the others had to recall on the beach.

The study used an independent measures design as participants participated in different experimental conditions.

The study used an experimental design:

  • The independent variable was whether the learning and recall environment was matched or mismatched.
  • The dependent variable was the number of words recalled.

Cue Context-Dependent Forgetting Research: Findings

The results of the study are summarised in the table below.

Table 1. Shows the average number of words recalled in the four experimental groups.
Learning on landLearning underwater
Recall on land13.58.4
Recall underwater8.611.4

Overall:

  • 50% recalled better when the learning and recall environment was the same.
  • 40% showed cue-dependent forgetting due to the mismatch between learning and recall environments.

Godden and Baddeley (1975) concluded that the mismatch between the external cues available at learning and recall led to retrieval failure. This study demonstrates context-dependent forgetting as the difficulty of recall increases due to the lack of external cues in the setting (context).

Evaluation of Studies on Cue-Dependent Forgetting

In the following, we will show you the evaluation of Godden and Baddeley’s (1975) study. This discusses real-world applications, circularity, ecological validity and ignoring other kinds of forgetting.

The understanding of how environmental context affects memory retrieval has significant real-world applications.

For example, Smith (1979) showed that just thinking of the room in which the original learning took place was as effective as actually being in the same place at the time of retrieval.

The theory has been helpful to forensic and police work as it helps facilitate recall from eyewitnesses. This highlights how the theory has a real-world practical application, i.e. it is useful outside the psychology laboratory.

However, the absence of cues cannot explain all kinds of forgetting.

For example, the interference theory of forgetting suggests that forgetting happens when memories interfere with and disturb one another; in other words, forgetting occurs when two pieces of information conflict.

Further, research evidence by McGeoch & McDonald (1931) showed that the more similar the two pieces of information, the stronger the interference effect. In other words, the more similar the information, the easier it is to forget. The theory may have overlooked the effect of interference on forgetting, and therefore it can be criticised as reductionist.

The Godden and Baddeley (1975) research lack ecological validity. Although this study was conducted in natural settings, the testing materials were artificial. The word list used in the study had no personal meaning to the participants and didn’t resemble actual memory usage in the real world.

Research evidence supporting cue-dependent forgetting is criticised for having the risk of circular reasoning.

Circular reasoning is a type of informal fallacy in which a conclusion is reached that is not materially different from something assumed as a premise of the argument.

In other words, the argument assumes what it is supposed to prove.

It is worth noting that no evidence has shown whether the cue has been encoded along with the testing material nor which test materials are successfully stored. The theory is difficult to refute because it does not explain whether recall failure occurs because the information is not stored or the right cue is not present.

Cue-Dependent Forgetting - key takeaways

  • The cue dependency theory of forgetting is one of five forgetting theories in cognitive psychology.
  • Cue-dependent forgetting, also known as memory retrieval failure, is when an individual fails to recall a memory because cues/ stimuli that were present when the memory was encoded are not present.
  • Godden and Baddeley conducted cue context-dependent forgetting research in 1974.
  • Godden and Baddeley (1975) concluded that the mismatch between the external cues available at learning and recall led to retrieval failure.
  • The cue-dependent forgetting evaluation points from the Godden and Baddeley research include real-world applications, circularity, ecological validity and ignoring other kinds of forgetting.

Frequently Asked Questions about Cue-Dependent Forgetting

Cue-dependent forgetting, also known as memory retrieval failure, is when an individual fails to recall a memory because cues/ stimuli that were present when the memory was encoded are not present. 

No, cue-dependent theory explains forgetting in long-term memory.

Godden and Baddeley (1975) concluded that the mismatch between the external cues available at learning and recall led to retrieval failure.

Imagine someone is talking about a holiday you went on together, but you don't recall it. Suddenly they mention a restaurant, and you start to recollect memories from the holiday; this is an example of cue-dependent forgetting.

The cue dependency theory of forgetting is one of five forgetting theories in cognitive psychology.

What is the aim of Godden and Baddeley (1975) study?

Godden and Baddeley (1975) aim to indicate the importance of environmental settings in memory retrieval.

What is the setting of Godden and Baddeley's (1975) study?

Godden and Baddeley (1975) conducted experimental research in a field setting.

What are the procedures of Godden and Baddeley (1975) study?


18 deep-sea divers were invited to participate in this study. Participants were asked to memorize a list of 36 unrelated words of two or three syllables. Participants were split into two groups. One group did the test on the beach, and the other group underwater. Half of the beach learners remained on the beach when they were asked to remember the words. The rest had to recall underwater. Also, half of the underwater group remained there, and the others had to recall on the beach.

What are the results of Godden and Baddeley (1975) study?


The results show that when the environmental context of learning and recall did not match, participants performed with 40% lower accuracy than the matched group.

What are the implications of Godden and Baddeley (1975) study?


Godden and Baddeley (1975) concluded that the mismatch between the external cues available at learning and recall led to retrieval failure. This study demonstrates context-dependent forgetting as the difficulty of recall increases due to the lack of external cues.

Why is Godden and Baddeley (1975) praised for having useful real-world applications?


The understanding of cue-dependent forgetting has significant real-world applications. The theory has been helpful to forensic and police work as it helps facilitate recall from eyewitnesses. For example, Smith (1979) showed that just thinking of the room where the original learning took place was as effective as actually being in the same place at the time of retrieval.

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