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Importance of Quality

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Importance of Quality

Quality is never an accident. It is always the result of intelligent effort."

- John Ruskin

Low-quality products and services deter customers from making a purchase. As a result, it is essential for all businesses to develop and maintain quality standards and insights. Let's take a look at why quality is so important and how businesses can implement strategies to manage quality.

What is the importance of quality?

Quality is defined as constant conformity to the expectation of the customers in an organisation. Others define quality as excellence, absolute best, value, etc. When quality is defined in accordance with organisations, it is the organisation that has to survey and classify how quality is defined and perceived by their customers so that they can work towards meeting these expectations.

Nearly everyone would agree that the quality of a particular product/service is significant, however, not everyone has a similar impression of what forms high quality.

To certain people, the quality of a product is high if it’s lavish or long-lasting, while for others the ease of use is of more value.

Some of the tangibility measures are as follows:

Appearance: The look of the product is an important measure for fashion apparel.

Reliable: Machines will be of frequent use; therefore, reliability is required.

Durable: This is the long-lasting aspect of the product.

Functions: Smartphones are becoming more appealing with added functions and apps.

Maintenance requirements: A vehicle that needs fewer repairs and servicing can be viewed to be of good quality.

Some of the intangible measures include the following:

Brand image: Customers assess the quality of a product with the brand image of a company. Cadbury is considered a high-quality brand, although it has diversified away from its original products also.

Reputation: A company such as Apple, Inc. has developed a reputation for quality.

Importance of quality for a business

Meeting the expectations of the customers

Irrespective of the industry, customers will not choose a particular product merely based on the price, nonetheless often on quality. According to some studies, customers are willing to pay a higher price for a product or service if they consider it as a well-made product that surpasses the quality standards.

Gaining competitive advantage

Companies want to attain competitiveness with differentiation. This happens when there are distinctive qualities in a product that can not be imitated by rivals. A distinctive product can be patented in order to avoid other companies from replicating it for almost 20 years. This would mean that a company can sustain its competitive advantage for a long time.

Quality is crucial for the satisfaction of customers

If an organisation fails to meet the expectation of its customers, then it will look for replacements. Quality is essential to satisfy customers in order to retain their loyalty so that they will be willing to buy in the future as well. Quality products make a significant impact on revenues in the long run. Quality is what differentiates a company in a crammed market.

Apple can charge a higher price for its iPhone in comparison to its rivals in the industry. This is because it has developed a long history of delivering high-quality products.

Quality develops reputation

Quality signals on an organisation’s reputation. Nowadays, there is an increasing significance of social media which means that the customers can effortlessly share both positive and negative opinions on the quality of a product/service on different platforms. Therefore, a sound reputation for quality could be an essential factor that can differentiate an organisation in a market that is highly competitive.

Poor quality products/services can lead to negative publicity and can harm the reputation. If the organisation is constantly delivering what it has promised, then the customers will give positive and constructive views on social media. This will not only create awareness for the brand but will also make a wanted effect and they wouldn’t want to be missed out. The user on social networking sites who view an organisation’s strong reputation will desire to be part of the product/service being offered that will in turn increase sales.

Influence on sales volume

If a product matches the requirements of the customers, then the demand for that particular product will increase, hence allowing the company to boost its profit levels. As people become wealthier, their desire for good quality products also increases as they are not constricted by their income.

Quality helps in managing costs effectively

Poor quality products escalate costs. If an organisation does not have an efficient quality control system, they may have to bear costs to assess peculiar products in order to evaluate the main causes. They may have to get rid of faulty products and incur extra production costs for their replacement.

Greater productivity levels

When an organisation understands and follows the significance of quality in every aspect of its operations then there is an increase in the productivity of its employees. As they realize and comprehend that they are working on a product that is exceptional and high on quality.

Boosted brand value

Every brand wants a greater market share and a boosted brand value. It is through following and comprehending the significance of quality that will support an organisation make its brand value rise in comparison to its rivals in the industry

Reduced risk

The other facet that helps an organisation sustain its brand value is to diminish risks. Risks simply befall business operations when an organisation do not follow parameters of quality

Growth in revenues and profits

In current vigorous markets, there is ever-growing competition, it becomes challenging for an organisation to make anticipated revenues to meet their short and long-run goals. An organisation that follows quality management will have a greater level of satisfied customers, higher brand value, and market share.

What are the examples of Quality management?

Coca-Cola guarantees the finest quality product by applying widely approved and authentic manufacturing processes and systems. It measures the quality of its product as well as packaging to make sure that the products meet the requirements of the company and fulfil the consumers' expectations. Reliability and regularity are the two main components of the quality of products. These components are crucial in order to meet the organisation’s standards and regulatory prerequisites globally. The fact that Coca-Cola is a global product necessitates higher standards and processes to guarantee reliable products as well as quality from the initial production to the delivery of the product.

  • The finalisation of the manufacturing plant site by Coca-Cola is only after the source water has been tested and verified for the requirement.
  • The process of purifying sugar, carbon-dioxide preparation, sterilisation of bottles goes through quality control that ensures that the product meets the global standards and meets customers’ expectations.

What is the importance of quality control and quality assurance?

Quality control is necessary to develop a flourishing business that offers products that meet or surpass the expectations of customers. It also builds the foundation of an efficient organisation that lowers waste and functions at a higher level of productivity.

Quality assurance is a continuous effort to improve quality practices. It is a process-based practice and quality control on the other hand is a product-based process. Quality assurance is important because it ensures that the production process of a product aligns with the quality requirements and standards. The significance of quality assurance is that it ensures that the finished product fulfils the quality requirements.

What is the importance of quality standards?

Quality standards are developed to make sure that organisations fulfil the minimum requisites to become an essential part of any industry from food, automotive, clothes to healthcare.

In current times, the significance of quality has increased and organisations are trying to cope with it.

  • It helps to accomplish higher consistency in the offering of products and services

  • It lowers costly mistakes

  • It escalates efficiency through better utilization of time and resources

What is the importance of quality culture?

Organisations that promote the development of quality culture generally undergo low employee turnover and employee disappointment, and higher successful regulatory assessments. Working with such organisations encourage employees on the lower level to be more involved in enhancing the processes they work with each day, therefore, increasing interest and enthusiasm, loyalty, and also dedication to quality.

Importance of Quality - Key takeaways

  • Quality makes sure that a high-class product/service is being produced.

  • Quality is important for customer satisfaction that ultimately results in customer loyalty.

  • Quality management assists an organisation to create and developing a product/service which is desired by the customers.

  • Quality establishes that higher revenues and productivity is achieved for the organisation.

  • Quality assists an organisation to diminish waste, costs, and risks.

  • Quality helps to boost reputation, brand value and meet the industry standards.

  • Quality control is a product-based process and quality assurance is a process-based process.

  • The importance of quality culture is that it lowers employee turnover and motivates employees at a lower level to improve their daily work.

  • Quality standards help organisations fulfil the minimum requisites to become a part of any industry.

Frequently Asked Questions about Importance of Quality

Quality in a business is the constant conformity to the expectation of the customers. 

Quality is important for a customer because it means the product will meet his/her expectation. 

The benefits of quality are:
Meeting customers' expectations, gaining a competitive advantage, increased reputation, and increased sales. etc. 

A business can improve quality through quality control, quality assurance, and total quality management.  

The importance of quality culture means:
low employee turnover and successful regulatory assessments. 

Final Importance of Quality Quiz

Question

Which key factors customers keep in mind when buying a product based on the following factors:

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Answer

Price and Quality

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Question

Why is quality important for an organization?

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Answer

Among the many factors, some of them include: to meet customer expectations, boost brand value and reputation, meet industry standards, reduce risk and cost.

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Question

How does quality improve the reputation and value of a business?


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Answer

With the increasing use of social media, customers can share their positive and negative feedback of a product/service. Therefore, a sound reputation for quality could be an essential factor that can differentiate an organization in a market that is highly competitive.

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Question

 How does quality increase productivity?


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Answer

Employees understand the importance of quality and they realize and comprehend that they are working on a product that is exceptional and high on quality.

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Question

Are customers willing to pay a higher price for a superior quality product?


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Answer

Yes

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Question

Write an example of quality management?


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Answer

Coca-Cola ensures to implement vigorous globally accepted methods and processes. The quality assurance and control at Coca-Cola starts from the very beginning as the manufacturing plant site is approved and the source water and carbon dioxide are used only when it meets the company’s standards. It makes sure that the bottles are recycled and sterilized before usage.  It tries to make a product that will meet the customer expectations and eventually result in loyal customers leading to increased revenues.

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Question

An organization gives utmost importance to quality because of:


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Answer

All of the above

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Question

 How can quality culture be attained?


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Answer

Quality culture can  be achieved through active engagement with customers and also through tracking quality performance with not just the help of the marketing and sales department but also via all levels of the organization.

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Question

What is the significance of quality culture?


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Answer

Organizations that promote the development of quality culture generally undergo low employee turnover and employee disappointment, and higher successful regulatory assessments.

Show question

Question

 What is the importance of  Quality control?


Show answer

Answer

Quality control is necessary to develop a flourishing business that offers products that meet or surpass the expectations of customers. It also builds the foundation of an efficient organization that lowers waste and functions at a higher level of productivity.

Show question

Question

What is quality assurance?


Show answer

Answer

Quality assurance is a continuous effort to improve the quality practices.

Show question

Question

 What is quality assurance?


Show answer

Answer

Quality assurance is a continuous effort to improve the quality practices.

Show question

Question

What is the importance of quality assurance?


Show answer

Answer

Quality assurance is important because it ensures that the production process of a product aligns with the quality standards.

Show question

Question

What are the tangible measures of quality?

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Answer

Appearance, reliability, durability, functions, repair and maintenance.

Show question

Question

What are the intangible measures of quality?

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Answer

Brand image and reputation

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