1968 Election

The 1968 U.S. presidential election was a unique and close election during troubled times in America. Set amid the Vietnam War and civil rights unrest, the election contained a strong showing by a third-party candidate and an assassination of a major party candidate. 1968 was a pivotal time in the U.S., with major domestic and foreign events weighing on the voters' minds.

The election changed the course of the war and domestic policy in the United States. This article will highlight the major candidates and the issues at play in this important election. We will weigh the popular and electoral votes and look at the significance of the election of Richard Nixon in 1968.

1968 Presidential Election Candidates

Let us go through the candidates that participated in the 1968 presidential election.

1968 Democratic Candidates

President Lyndon Johnson chose not to run for re-election after major setbacks in the war and domestic policy. As a result, liberal Democratic Senators Robert F. Kennedy (NY) and Eugene McCarthy (OR) faced off against Johnson’s Vice President, Hubert Humphrey. After Robert Kennedy won the California Primary in June, he was assassinated, opening the path to a Humphrey nomination.

Hubert Humphrey was a pharmacist who turned to local politics as a mayor in Minnesota. Humphrey then began a long and prominent career in the U.S. Senate that drove his selection for the Vice-Presidency under Johnson in 1964.

1968 Republican Candidates

On the Republican side, former Vice-President Richard Nixon who ran for President unsuccessfully against John F. Kennedy in 1960, won the nomination. Richard Nixon, practiced law after college until he joined the U.S. Navy during World War Two. Nixon was a naval officer stationed in the South Pacific and served in the Reserves after the war through 1966 while he expanded his political career.

The conservative politician from California began a career in public service starting in the U.S. House of Representatives before serving in the U.S. Senate and as Vice President under Eisenhower. Nixon was known for tackling issues such as Cold War threats and domestic unrest earning him credentials as a stabilizing figure during times of violence and upheaval.

1968 Independent Candidate

Notably, former Alabama Governor George Wallace, a vocal segregationist left the Democratic Party to run for President on a "law and order" platform, targeting crime, anti-war protests, and radical social changes. Wallace's American Independent Party gained national attention and significant Southern support. Notably, Wallace's views on race and support for segregationist policies earned him considerable public scrutiny and national attention.

The Background to the 1968 Election

After years of fighting and civil rights unrest in America, a wave of political protests impacted the candidates running for major party nominations in 1968. America had been embroiled in the Vietnam War since 1965 and protests were heated during the presidential election year. The rising death toll, pressures of the military draft, and lack of success reversed earlier public support for U.S. involvement in Southeast Asia.

Despite civil rights legislative successes with the Civil Rights Act of 1964 and the Voting Rights Act of 1965, many demanded further progress. The end of legal segregation did not end the actions of groups such as the Ku Klux Klan and individuals willing to use violence to intimidate or kill opponents in the struggle for racial equality. The assassination of Martin Luther King and Robert Kennedy further increased the tensions in an already divided America.

Major Events in 1968

1968 Election Issues

The Democrats, Hubert Humphrey used the slogan, "Some People Talk Change, Others Cause It" against rival Richard Nixon's "Nixon's the One," and "This time, vote like your whole world depended on it." Nixon also used pushed for "order and justice" to counter Wallace's "law and order" proposals.

Fundamental issues like crime and poverty, and U.S. intervention abroad, epitomized by the war in Vietnam, were central to the campaigns. Many in Washington and on "Main Street, U.S.A." called for an end to U.S. fighting in Vietnam. All candidates addressed this issue with Humprhey mirroring the current views of the White House and recent developments in the war.

By contrast, Nixon teased a security plan to achieve U.S. objectives while withdrawing forces. Wallace chose famed Air Force General Curtis LeMay as his running mate. LeMay famously admitted nuclear weapons could be an option to win the war in Vietnam. Overall, the protests and violence in America and the war in Vietnam became the major issues of the 1968 election.

1968 Presidential Election Results

The table below shows the results of the candidates that participated in the presidential election.

Table of 1968 U.S. Presidential Election Results. StudySmarter Original.

1968 Election Map

1968 Election of Richard Nixon

Nixon's narrow victory in the popular vote with three major candidates vying for the public's vote was overshadowed by the clear electoral win. Nixon's goal of winning what was known as the "silent majority" became clear as election results were examined. The predominantly white working-class and middle-class citizens that were upset over disorder and violence in America comprised the less vocal "silent majority" Instead of taking to the streets in protest, they expressed their views mostly through the election ballots.

Historians have studied what has been called the Republican's Southern Strategy. Nixon hoped to win enough electoral votes in the South to secure a win. The strategy was based on appealing to the prevailing views of many Southerners on issues such as civil rights, states rights, and the role of the federal government.

1968 Election Significance

Nixon's election win in November 1968 was a decisive win for the Republican Party and a rebuke of the Johnson-Humphrey Administration. Americans were divided on matters of war, economics, and social policy. Johnson's Great Society plea for social and education programs was sidelined as the war in Vietnam expanded during his time in office. Poor results, wartime tragedies, and the resulting anti-war movement caused many Americans to seek new political leadership.

Richard Nixon and his soon-to-be National Security Advisor Henry Kissinger claimed to have a secret plan to achieve "peace with honor." The war and protests would continue throughout Nixon's time in office before an American exit in 1973 and the fall of South Vietnam in 1975.

1. U.S. National Archives, "U.S. military death toll in Vietnam," (n.d.).