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Chicano Movement

During the 1960s, African Americans fought and campaigned for social reform within the United States in the Civil Rights Movement. Their fight for equality was not the only fight, however. Mexican Americans, many of whom willingly adopted the derogatory term Chicano, stood alongside African Americans in Civil Rights activism, organizing protests and movements across the country. Embracing Mexican language, culture, heritage, and history, the Chicano Movement's advocation for peaceful protest found great success in achieving social reform. 

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Chicano Movement

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During the 1960s, African Americans fought and campaigned for social reform within the United States in the Civil Rights Movement. Their fight for equality was not the only fight, however. Mexican Americans, many of whom willingly adopted the derogatory term Chicano, stood alongside African Americans in Civil Rights activism, organizing protests and movements across the country. Embracing Mexican language, culture, heritage, and history, the Chicano Movement's advocation for peaceful protest found great success in achieving social reform.

Chicano Movement Timeline

The following timeline provides a brief progression of events important to the Chicano Movement:

  • February 1929: The League of United Latin American Citizens was founded.

  • April 1947: The Mendez vs. Westminster case is decided, finding segregation in schools for Mexican American children to be unconstitutional.

  • May 1954: The Hernandez vs. Texas is decided, a victory for Mexican Americans and other subjugated groups.

  • 1968: Mexican American Legal Defense and Educational Fund was founded.

  • March 1969: Poet Rodolfo “Corky” Gonzales organized the second Chicano Youth Liberation Conference.

  • July 1970: Cesar Chavez's grape strike ends in victory, as grape growers consent to pro-Chicano reforms.

  • August 1970: The Chicano Moratorium protests against the Vietnam War reached their peak.

Chicano Civil Rights Movement

The Chicano Movement was a Mexican American social movement that peaked alongside the African American Civil Rights Movement during the 1960s. The term Chicano (Chicana for female Mexican American Activists) was once used as a slur against Mexican Americans, but was embraced by the participants of the Chicano Movement. To the protestors, the term Chicano/ Chicana came to represent pride in Mexican heritage and religion. Not everyone adopted the term, but for those who did, the term Mexican American already assumed a level of assimilation into Anglo-American culture and society.

Anglo-American:

An English-speaking inhabitant of the USA who is of English ancestry.

Anglo-American culture was long seen as the “normal” way of living in the United States. Most United States citizens speak English, and many social conventions draw from Anglo-American heritage. Examples range from the prevalence of English cuisine in the USA to the concept of the nuclear family, while Persian cuisine and polygamy are not so typical in the USA. What other cultural “norms” in the USA draw from Anglo-American heritage?

Chicano Movement Aztlan Study Smarter

The "Flag of Aztlan" commonly used by Chicano activists. Source: Wikimedia Commons.

The Chicano Movement was not a singular movement or activist organization. It refers to the many Mexican American activist groups that rallied under the same nationalistic ideas of Chicanismo. Increasing in popularity in the late 1960s, thanks to the poetry of the Chicano poet Alurista (Alberto Baltazar Urista Heredia), many Chicano Movement activists began embracing the idea of Aztlan as a unifying symbol of American heritage. Aztlan was the mythical northern homeland of the Aztec people; Chicanos and Chicanas rallied around the concept of the land of the United States being Aztlan.

Chicanismo:

The defining nationalistic ideology of identity behind the Chicano Movement, drawing inspiration from pre-European Mesoamerica and the old Nahuatl language.

Origin of the term Chicano:

Chicano is believed to be a truncated word for Mexican (Mexico = Xicano = Chicano). The origins and etymology of the word Chicano are disputed among modern scholars. Some historians erroneously declare that the terms originated in the 20th century. Still, the earliest known use was in a map drafted in 1562, where Chicana referred to a town south of the Colorado River.

Chicano Movement Name origin StudySmarterThe Chicana town at the intersection of the peninsula of Baja California and the mainland. Source: Wikimedia Commons.

The Chicano Movement and the "Plan Espiritual de Aztlán"

During the 1969 Chicano Youth Liberation Conference, organized by Rodolfo "Corky" Gonzales, the Chicano Movement adopted a political manifesto titled "Plan Espiritual de Aztlán." The title was inspired by Alurista's speech at the conference (an excerpt can be found below). The manifesto called for strength and solidarity, revolution, and reform. Much of the plights of Mexican American communities were blamed on the United States for their forceful takeover of North America and the Mexican-American War.

In the spirit of a new people that is conscious not only of its proud historical heritage but also of the brutal "gringo" invasion of our territories, we, the Chicano inhabitants and civilizers of the northern land of Aztlan from whence came our forefathers, reclaiming the land of their birth and consecrating the determination of our people of the sun, declare that the call of our blood is our power, our responsibility, and our inevitable destiny.

–Alurista

The "Plan Espiritual de Aztlán" was written at the close of the 1960s, after activist movements had already achieved great success in political and social reform. But the document still stands as a testament to the spirituality of Mesoamerican culture, from which the Chicano movement drew inspiration.

Chicano Mural Movement

Chicano youth took to the streets, eager to paint the world with their activism. Mural painting became a form of active expression, as painters covered walls with massive paintings that loomed over streets, walkways, and parks. The iconography of Chicano murals often focused on Aztlan roots, depicting Aztec gods such as Quetzalcoatl and Coatlicue. Real figures, like the Mexican revolutionary Emiliano Zapata (pictured below), were also depicted, as well as post-Columbian Chicano figureheads, e.g., La Virgen de Guadalupe.

Chicano Movement Mural Study SmarterMural of Emiliano Zapata painted in an underpass in Chicano Park within San Diego, California. Source: Rpotance, CC-BY-SA-4.0, Wikimedia Commons.

Other images include themes of displacement and repossession of territory. Renowned Chicano artist Salvador Torres was a major proponent of the Chicano Mural Movement, a mission to repaint the bridge that passed over a park in Logan Heights, San Diego. Activists flocked to the park, peacefully redecorating it with the images and icons of their cause. Renamed Chicano Park, the area became a cultural home for the Chicano Movement. Until now, Chicano Park contains the most outdoor murals in the USA.

Chicano Movement Leaders

Like other activist groups of the 1960s and 1970s, the Chicano Movement had its own leaders. Each leader organized their subset of the Chicano movement across the nations, directly contributing to the greater social movement or achieving tangible progress within their communities. The chart below details some of these key figures and their efforts in the Chicano Movement.

Chicano Movement Cesar Chavez Study SmarterPhotograph of Cesar Chavez. Source: Movimiento, CC-BY-SA-3.0, Wikimedia Commons.

Chicano Movement Leader Name Contributions
Cesar Chavez Cofounder of the National Farm Workers Association alongside Dolores Huerta. Incited a grape strike to gain labor rights for Chicano laborers.
Rodolfo "Corky" Gonzales Activist and organizer of the Chicano Youth Liberation Conferences, which defined the shape of the Chicano movement into the 1970s.
Dr. Hector Perez Garcia Mexican-American World War II veteran, surgeon, and activist who founded the American GI Forum; in 1968, he was appointed to the US Commission on Civil Rights.
Reies Lopez Tijerina Founder of the Federal Land Grant Alliance and activist for Chicano community education reform; staged a hostile takeover of the Tierra Amarilla courthouse in New Mexico in 1967.

Chicano Movement Impact

The Chicano Movement achieved great success in changing Mexican American life's social and political inequalities during the 1960s and 1970s. Two court cases that preceded the 1960s set a precedent for future success in the Chicano Movement. In 1947, the Mendez vs. Westminster case's decision held that the segregation of Mexican American children was firmly unconstitutional and harmful to the assimilation of Mexican Americans into Anglo-American culture. The 1954 Hernandez vs. Texas case, decided by the Supreme Court, asserted that all nationalities and ethnicities in the United States have equal citizenship rights under the 14th amendment.

Chicano Movement Brown Berets Study SmarterPhotograph of four Chicano "Brown Berets" leaders. Source: UCLA Library Special Collections, CC-BY-2.0, Wikimedia Commons.

Beyond the works of the Chicano leaders mentioned above and the hosts of protests, student walkouts, strikes, and marches held across the country, the Chicano Movement also had an impact beyond their mission for Mexican American rights. Many Chicanos supported and were influenced by the African American Civil Rights and Black Power movements. The "Brown Berets" Chicano group was influenced by the Black Panthers, African American activist group.

Additionally, Chicanos fought against the Vietnam War through the Chicano Moratorium. In 1970, over 30,000 Mexican-American protestors gathered in Los Angeles in protest of the war. The impact of the Chicano movement on Mexican American equality and other social and political issues in the United States is undeniable.

Chicano Movement - Key takeaways

  • The Chicano Movement was a collective movement of many Chicano efforts to attain social and political equality in the United States, especially during the 1960s and 1970s.
  • The Chicano Movement drew strength and solidarity from ethnic and nationalistic roots, placing great symbolic importance on Aztlan, the homeland of the Aztecs, and the idea of Chicanismo.
  • The Chicano Mural Movement provided a tangible and artistic medium for Mexican Americans to promote their social efforts.
  • Chicano leaders such as Cesar Chavez organized community and national level efforts across the United States.

References

  1. https://culturacolectiva.com/history/the-origin-of-the-word-chicano/

Frequently Asked Questions about Chicano Movement

The Chicano Movement was a collective movement of many Chicano efforts to attain social and political equality in the United States, especially during the 1960s and 1970s. 

The Chicano Movement was started by various Mexican American community leaders across the United Sates. Notable among its leaders were Cesar Chavez, Rodolfo Gonzales, and Dr. Hector Perez Garcia. 

The Chicano Movement started in the 1960s alongside the Civil Rights African American political movement. 

Yes. The Chicano conducted peaceful protests nationwide to raise awareness to their cause. In court, Mexican American influence and increasing political power saw legitimate change to the benefit of all Mexican Americans. 

The Chicano Movement elevated the strength and solidarity of Mexican Americans in society and politics. By defining a shared ancestry and formulating peaceful protests, the Chicanos reformed their place in American society. 

Test your knowledge with multiple choice flashcards

Who was Cesar Chavez? 

Who was Rodolfo "Corky" Gonzales? 

Who was Dr. Hector Perez Garcia? 

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